schoneveld breeding. primula ranunculus catalogue: japanese
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Primula & RanunculusCatalogue
2016Connecting the chains
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Schoneveld Breeding
Disclaimer 2016. Despite the fact that Schoneveld Breeding has taken all possible steps to ensure that the information given here is
correct, Schoneveld Breeding cannot be held liable for any inaccuracies and/or incomplete information in this catalogue.
Schoneveld Breeding cannot be held liable for any damage as a result of the information provided. The information provided is
based on Schoneveld Breedings own experiences and may differ due to alternative climate or glasshouse conditions. The text and
photos, complete or in part, may only be used for Schoneveld Breeding genetic material and may not be copied or reproduced for
other purposes without obtaining prior written consent from Schoneveld Breeding. All our intellectual property, trademarks, designs
and domain names are registered with the trademark and patent bureau NLO Shieldmark.
Schoneveld Breeding is a registered trading name of Schoneveld Twello bv.
Dernhorstlaan 9
7391 HZ Twello - The Netherlands
T: +31 (0)571 271717
F: +31 (0)571 276079
www.schoneveld.nl
info@schoneveld.nl
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1www.primula-touchme.com
www.primula-pricanto.com
www.primula-paradiso.com
www.ranunculus-sprinkles.com
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2Coming together
is a beginning,
staying together is progress,
working together is success.
Henry Ford
2
Peter van de PolPresident/Owner
Peter van de PolPresident/Owner
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3
(EN) A few years ago, as a company, we chose a specific direction. Our genetic material was and remains the start-ing point, but our focus shifted to offering added value to growers and retailers. We have achieved this with our marketing support and sales support. In this, our mission is becoming increasingly clear: putting the grower in a better market position.
Through smart collaboration we have launched specific product-grower-market combinations. It took some courage to create our own, divergent path, but Im very glad that we did this. We persevered and have been rewarded with some new developments. Winning the International Grower of the Year award in 2014 confirms that we are on the right track.
A step furtherIn my view, the ultimate goal of the entire flower and plant sector is to create an inspiring living space and enjoyment for consumers. To succeed in this, we must collaborate in the sup-ply chain. As breeder, our position is at the start of the chain; we see it as our task to find partners throughout the chain with whom we can achieve this.
So, we havent finished yet. There is still much terrain to explore. Step by step we are sowing our seed worldwide, engaging with even more partners in the chain to increase market return.
As a company, we are proud of what we have achieved and we will do everything possible to continue this line, together with you. So, once again this season you can count on full attention from all our staff. We are looking forward to a successful and constructive collaboration.
(JP)
2014
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4Content
(EN) (JP)
Timeline 6
Touch Me+ Touch Me+ 8
Variety selection table & colors Touch Me 10Touch Me
Variety selection table & colors Paradiso 20Paradiso
Variety selection table & colors Sprinkles 28Sprinkles
Who is who 32
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5CO
NTEN
T
Tou
ch
Me
Ori
gin
al
Pric
an
toSp
rin
kle
sPa
rad
iso
Primula Touch Me Midi F1p. 12
Primula Touch Me F1p. 14
Primula Original F1p. 16
Primula Pricanto F1p. 18
Primula Paradiso F1 Mid-Earlyp. 24
Primula Paradiso F1 Minip. 22
Primula Paradiso F1 Latep.26
Ranunculus Sprinkles F1p. 30
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6History
Original
2000
2002
MIDI
2002
Mini
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7HISTO
RY
2016
2013
2016
ranuncu lus
2014
Mid-Early
Late
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8Touch Me + Collaboration in the chain
(EN) The Touch Me+ growers association was established in 2013. In this association, Schoneveld Breeding works together with growers to ultimately develop a unique pro-duct into a premium brand.
We are stronger when we work together. The growers associa-tion can promote Touch Me which ensures better distribution in the winter period. Because, despite all the excellent proper- ties of this cheerful spring flowering houseplant, it is still a rela-tively small product group. However, the growers associations most important activity is improving product quality. To this end, the products undergo independent quality testing. Con-siderable progress has been booked in the past three years. This form of collaboration will remain important to ensure that the itch-free Primula obconica finds its way into as many living rooms as possible.
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9TOU
CH
ME +
Touch Me +
(JP) 2013Touch Me +-
Schoneveld Breeding
Touch Me
3
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10
TOUCH ME MIDIpot size 10,5-12 cm.
plants per m 16-22
total production time 17-23 weeks
sowing week 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 1 2 3 4 5 6 7
potting week 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 1 2 3 4 5 6 7 8 9 10 11 12 13 14
flowering week 38 39 41 43 45 47 49 51 52 2 3 4 5 5 6 6 7 8 8 9 9 10 10 11 11 12 13 13 14 15 16 17 18 19 20 21 22 23 24
Indicative schedule for cultivation under Northern European climate conditions.
TOUCH MEpot size 12-17 cm.
plants per m 12-16
total production time 18-24 weeks
sowing week 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 1 2 3 4 5 6 7
potting week 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 1 2 3 4 5 6 7 8 9 10 11 12 13 14
flowering week 39 41 43 45 47 49 51 52 2 3 4 5 6 6 7 7 8 9 9 10 10 11 11 12 12 13 14 14 15 16 17 18 19 20 21 22 23 24 25
Indicative schedule for cultivation under Northern European climate conditions.
Variety Selection Touch Me
Variety Selection OriginalORIGINALpot size 12-17 cm.
plants per m 12-16
total production time 18-24 weeks
sowing week 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 1 2 3 4 5 6 7
potting week 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 1 2 3 4 5 6 7 8 9 10 11 12 13 14
flowering week 39 41 43 45 47 49 51 52 2 3 4 5 6 6 7 7 8 9 9 10 10 11 11 12 12 13 14 14 15 16 17 18 19 20 21 22 23 24 25
Indicative schedule for cultivation under Northern European climate conditions.
Variety Selections
1m2
1m2
1m2
Sowing week Potting week Flowering week
Sowing week Potting week Flowering week
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NEW IMPROVED
Blue
Lim
e
Red
PRICANTOPricanto
Red-
Whi
te
Blue
-Whi
te
Whi
te
Pink
Dark
Ora
nge
Red
Scar
let
Rose
Viol
et
Blue
Dark
Blu
e
TOUCH METouch Me Midi
Touch Me
ORIGINALOriginal
11
Variety Selection PricantoPricantopot size 10,5 -12 cm.
plants per m 16-22
total production time 18-23 weeks
sowing week 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 1 2 3 4 5 6 7
potting week 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 1 2 3 4 5 6 7 8 9 10 11 12 13 14
flowering week 39 41 43 45 47 49 51 52 2 3 4 5 6 6 7 7 8 9 9 10 10 11 11 12 12 13 14 14 15 16 17 18 19 20 21 22 23 24 25
Indicative schedule for cultivation under Northern European climate conditions.
1m2
Sowing week Potting week Flowering week
VA
RIETY SELECTIO
NC
OLO
URS
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12
Primula
Touch Me Midi
(EN) Touch Me Midi has a genetically compact plant structure and is available in eight vibrant, bright colours, including two bi-colours. The leaves are bright green and firm. The compact structure makes the plant very suitable for production in 10.5 to 12 cm pots. Primula Touch Me Midi is a Primula obconica variety that does not contain primine, the substance responsi-ble for allergic reactions. Consumers can therefore enjoy these itch-free plants to the full.
Maximal plant : 25 cm.
Minimal plant : 15 cm.
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13
TOU
CH
ME
Red Scarlet Rose Dark Blue
Red - White Blue - White White Dark Orange
(JP) Touch Me Midi9
3
10.5
cm12 cmPrimula Touch Me Midi
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14
Primula
Touch Me
Maximal plant : 30 cm.
Minimal plant : 24 cm.
(EN) The plant and flower size are large. Yet this series also has a beautiful round plant structure, typical for our genetics. Touch Me is available in nine magnificent colours. Two of which are bi-colours, and we have improved Red-White this year. The plant is larger than in previous years, so that it now fits in bet-ter with the other colours. Primula Touch Me is suitable for cul-tivation in pot sizes 12 17 cm. Primula Touch Me is a Primula obconica variety that does not contain primine, the substance responsible for allergic reactions. Consumers can therefore en-joy these itch-free plants to the full.
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15
TOU
CH
ME
Violet Blue Dark Blue
Red - White Blue - White White
Pink Dark Orange Red
(JP)
Touch Me9
2
Primula Touch Me12 17 cm
Primula Touch Me
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16
Primula
Original
Maximal plant : 35 cm.
Minimal plant : 25 cm.
(EN) This series has a large plant and flower size. Original is easy to recognise because of its bright colours and thick, firm flower stems. Primula Original also has abundant, uniform blooms. Available in eight colours, including two bi-colours. This Primula obconica variety does contain primine, which means that the plant is less attractive to insects. It is highly suitable for cultivation in warm climates.
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17
OR
IGIN
AL
Dark Orange Red Violet Blue
Red - White Blue - White White Pink
(JP) Original
82
Original
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18
Primula
Pricanto
Maximal plant : 23 cm.
Minimal plant : 15 cm.
(JP) Primula Pricanto Primula Pri-
canto
Touch
MePrimula Pricanto
3
10,5 12 cm
(EN) New in the range this year: the unique Primula Pricanto! Primula Pricanto is a beautiful Primula obconica in vintage style. The plant has a strong, compact structure and just like Touch Me, long flower life. Primula Pricanto is ideal for the pa-tio, and is available in the colours Red, Lime and Blue. Pricanto is suitable for cultivation in 10,5 12 cm pots.
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19
PR
ICA
NTO
Blue Lime Red
(EN) Schoneveld Breeding introduces notewor thy innovations, such as Primula Pricanto, into a closed chain in the market. This means that the product is not freely available. Schoneveld Breeding selects specialised growers, distribution companies and retailers to work together to introduce the product successfully. In this way the product is correctly positioned in the market and sold for a better price for a longer period. In the long run, this provides a better return on investment for all links in the chain.
The availability of Primula Pricanto varies per region. Please contact Schoneveld Breeding if you are interested in this variety and in working together with us in this way.
(JP) Schoneveld BreedingPrimula Pricanto
Schoneveld
Breeding
Primula Pricanto
Schoneveld
Breeding
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20
Variety Selection Paradiso
Variety Selections
PARADISO MID EARLY AND MINIPot size 9-10,5 cm.
sowing potting 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 1 2 3 4 5 6 7 8
28 34
29 35
30 36
31 37
32 38
Indicative schedule for cultivation under Northern European climate conditions.
= potting phase (80/m / 100/m) = spacing (40/m / 60/m) = flowering
PARADISO LATEPot size 10,5 cm.
sowing potting 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
30 36
31 37
32 38
33 39
34 40
Indicative schedule for cultivation under Northern European climate conditions.
= potting phase (80/m) = spacing (40/m) = flowering
Sowing Potting Flowering
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NEW IMPROVED
Lem
on
Ligh
t Yel
low
Yello
w
Crea
m Y
ello
w
Ora
nge
Whi
te
Red
Win
e Re
d
Viol
et
Viol
et B
icol
or
Blue
Appl
e Bl
osso
m
Pink
Pink
with
Edg
e
PARADISOParadiso Mid Early
Paradiso Mini
Paradiso Late
21
PARADISO MID EARLY AND MINIPot size 9-10,5 cm.
sowing potting 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 1 2 3 4 5 6 7 8
28 34
29 35
30 36
31 37
32 38
Indicative schedule for cultivation under Northern European climate conditions.
= potting phase (80/m / 100/m) = spacing (40/m / 60/m) = flowering
PARADISO LATEPot size 10,5 cm.
sowing potting 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
30 36
31 37
32 38
33 39
34 40
Indicative schedule for cultivation under Northern European climate conditions.
= potting phase (80/m) = spacing (40/m) = flowering
Colours
VA
RIETY SELECTIO
NC
OLO
URS
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22
Primula
Paradiso Mini
Maximal plant : 15 cm.
Minimal plant : 12 cm.
(EN) Paradiso Mini prefers a cool climate and is a compact growing Primula acaulis. The plant requires little energy and hardly any growth regulators, and consumers enjoy its long-lasting blooms. Primula Paradiso Mini is available in nine colours for cultivation in pot sizes 9 10,5 cm.
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23
PA
RA
DISO
White Red Violet
Blue Apple Blossom Pink with Edge
Lemon Yellow Orange
(JP) Paradiso Mini
Primula Paradiso Mini910,5 cm9
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24
Primula
Paradiso Mid Early
Maximal plant : 17 cm.
Minimal plant : 14 cm.
(EN) Paradiso Mid Early is a Primula acaulis with compact growth and which continues to flower in the home. This means that the plant can be cultivated with minimal use of growth regulators. In addition, the plants suffer from yellowing leaves less often. Paradiso Mid Early is available in eleven different colours including one bi-colour. Wine Red is the new colour this season. This Primula acaulis is suitable for cultiva-tion in 10 12 cm pots.
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25
PA
RA
DISO
White Red Wine Red Violet
Violet bicolor Blue Apple Blossom Pink
Light Yellow Yellow Orange
(JP) Paradiso Mid Early
Primula Paradiso Mid
Early111
10 12 cm
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26
Primula
Paradiso Late
Maximal plant : 17 cm.
Minimal plant : 14 cm.
(EN) The Primula Paradiso Late is a new introduction to the Primula acaulis series in the 2016 season. Just like Paradiso Mid Early and Paradiso Mini, this Primula acaulis is compact, so it can be cultivated with minimal use of growth regulators. The plant is less sensitive to yellowing leaves and it grows uniformly. In contrast to Paradiso Mid Early and Paradiso Mini, Primula Paradiso Late needs considerable cold conditions to come into bloom. The bloom period is therefore later. For Northern Europe this is from the end of February to the end of March. Primula Paradiso Late is available from the 2016 season in 6 different colours, suitable for pot sizes 10 12 cm.
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27
PA
RA
DISO
Yellow White Red
Dark Blue Pink Orange Cream Yellow
(JP) 2016 Primula Paradiso Late
Paradiso Mid Early
Paradiso Mini
Primula
Paradiso Late Paradiso Mid Early Paradiso Mini
2 3 Primula Paradiso Late
2016 1012 cm 7
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28
Variety Selections
SprinklesPot size 10,5 cm.
sowing potting 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
30 40
31 41
32 42
33 43
34 44
35 45
36 56
37 47
Indicative schedule for cultivation under Northern European climate conditions.
= potting phase (80/m) = spacing (35/m / 45/m) = flowering
SprinklesPot size 12 cm.
sowing potting 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
30 40
31 41
32 42
33 43
34 44
35 45
36 56
37 47
Indicative schedule for cultivation under Northern European climate conditions.
= potting phase (64/m) = spacing (25/m / 30/m) = flowering
Variety Selection Sprinkles
Sowing Potting Flowering
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NEW
Red
Pink
Yello
w
Ligh
t Yel
low
Whi
te
Pink
Bic
olor
beva
t 35%
Pin
k
Ora
nge
Viol
et B
icol
or
SPRINKLESRanunculus
ranuncu lus
29
SprinklesPot size 10,5 cm.
sowing potting 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
30 40
31 41
32 42
33 43
34 44
35 45
36 56
37 47
Indicative schedule for cultivation under Northern European climate conditions.
= potting phase (80/m) = spacing (35/m / 45/m) = flowering
SprinklesPot size 12 cm.
sowing potting 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
30 40
31 41
32 42
33 43
34 44
35 45
36 56
37 47
Indicative schedule for cultivation under Northern European climate conditions.
= potting phase (64/m) = spacing (25/m / 30/m) = flowering
VA
RIETY SELECTIO
NC
OLO
URSColours
-
30
Ranunculus
Sprinkles
Maximal plant : 30 cm.
Minimal plant : 17 cm.
(EN) Sprinkles is a medium-sized pot Ranunculus which performs best at low temperatures. The plant has uniform blooms and a compact full structure. The variety has mo-dest growth regulator requirements. Ranunculus Sprinkles is available in eight colours, including two bi-colours. Two colours are new. Violet Bi-colour and Orange are available in the standard assortment for 2016. Ranunculus Sprinkles is suitable for pot sizes 10 12 cm. If you wish to use larger pots, we recommend multiple plants per pot.
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31
SPR
INK
LES
White Pink Bicolor Orange Violet Bicolor
Red Pink Yellow Light Yellow
(JP) Sprinkles
Ranunculus Sprinkles82
2 2016
Ranunculus Sprinkles10 12 cm
Pink Bicolor contains 35% Pink
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32Who is who; team Commerce
Louis Kester commerce@schoneveld.nl +31 (0)571 28 78 40 - +31 (0)6 83656591
Jeroen Star sales@schoneveld.nl +31 (0)571 28 78 54 - +31 (0)6 5160 7767
Peter van de Pol /management@schoneveld.nl +31 (0)571 28 78 57 - +31 (0)6 22459280
Huub v. Oorspronk Sales Support sales@schoneveld.nl +31 (0)571 28 78 50
Dinja Lankhorst Sales Support sales@schoneveld.nl +31 (0)571 28 72 40
Chiel Broekhuis Sales Support sales@schoneveld.nl +31 (0)571 28 72 41
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33
WH
O IS W
HO
Ton Koers growingadvice@schoneveld.nl +31 (0)571 28 78 53 - +31 (0)6 5497 7376
Diego Poot growingadvice@schoneveld.nl +31 (0)6 1276 5196
Hay Lamers growingadvice@schoneveld.nl +31 (0)6 2088 0336
Carin Parie some@schoneveld.nl +31 (0)571 28 78 44
Kees Muizelaar promotion@schoneveld.nl +31 (0)571 28 72 45
Julian Reinders marketing@schoneveld.nl +31 (0)571 28 78 58
Tamara Janssen marketing@schoneveld.nl +31 (0)571 28 78 46 - +31 (0)6 2227 4597
Linda Bruinenberg promotion@schoneveld.nl +31 (0)571 28 78 51
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NO
TES
35
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Strong genetics
Sharing knowledge
Constant innovation
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