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MAGAZINESMAPSSUBSCRIPTIONSRATE CARD
The perfect corporate giftThe ultimate direct marketing tool
Scoop CobrandingMaps & Magazines
Level 1, 29 Station Street, Subiaco WA 6008 Phone (08) 9388 8188 Fax (08) 9388 8199 Email sales@scoop.com.au scoop.com.au
The Ultimate Marketing Tool
As a corporate gift• Auniquepersonalisedgiftofqualityandstyle• Safe,practicalandhighlyvaluedcontent• Perfectforstaff,clientsandevents• Cost-effectiveandeasytodistribute
As a marketing tool• Abletobedirectmailedtospecifictargetmarkets• Presentationaspartofatrustedmagazinebrand• Stunningprint-quality,highvisibility&longshelf-life• Accesstonichemarketsthroughahighly valuedproduct
• Accesstoyourclients’friends,family&colleagues
Case studiesWESFARMERS:5,000copiesofScooptopromotecommunityandartssponsorshiptostaffandstakeholders
HBF:5,000copiesofScooppromotinginsurance andcommunityactivities,targetinghospitalsand medicalcentres
NEWMONT MINING:3,000copiesofScooppromoting WAlifestyleforrecruitmentandlocalpromotion
TOURISM WA:5,000copiesfordestinationpromotion
CURTIN UNIVERSITY:ScoopandScoopTravellertargetingstudents;senttoeducationadvisorsinAsia
PERTH AIRPORT:3,000copiesofScoopTraveller and10,000copiesofPerthGuideforairportarrivals
REIWA: personalisedPerthGuideforlaunchfunction anddistributiontorealestatemembers
DÔME CAFÉ: personalised9mapswiththelocation of70+cafés;printed200,000copiesfordistribution throughcafés,regionalhotelsandtheairport
PERTH RACING: cobrandedPerthGuideforcorporateclients,functionsanddistributionthroughScoopnetwork
Offering select clients a unique solution for reaching niche markets through Scoop’s leading magazines and maps, with personalised covers, perfectly-bound inserts and exposure through Scoop’s extensive distribution network
HBF
Perth Racing
EXTRAORDINARY DAYSEXTRAORDINARY NIGHTSWestern Australia – Special Issue
Home away from home CARAVAN PARKSGet close to nature NATIONAL PARKS Glamping LUXURY MEETS NATURELife made easy CATERED CAMPINGExperience outback life STATION STAYSFreedom to exploreGREAT ROAD TRIPS
Sal Salis, Cape Range National Park
The modern world of camping in Western Australia is a far cry from those childhood memories of struggling with guy ropes and banging in pegs – though such nostalgic moments can still easily be had. As with today’s pimped-up caravans and all-inclusive motorhomes, creature comforts don’t necessarily have to be left at home when you strike out to experience our state’s immense, adventure-rich backyard. With fl ushing toilets and heated showers found alongside isolated marine parks and within cooee of millions-of-years-old rock formations, caravanning and camping no longer means roughing it.
We’re not saying pack the hairdryer (although admittedly, that’s also do-able nowadays). But it’s nice to know you can get plenty of dirt beneath your fi ngernails by day, and clean it out easily by night – ideally beneath a canopy of stars with a chorus of frogs and crickets providing nature’s soothing soundtrack.
Yet even as the style factor amps up, the fundamental reasons we love camping – in all its forms – happily remain the same, from the pulse-quickening sense of adventure sparked by pointing your wheels down a red-dirt track and the joy of fi nding a cliff-rimmed beach with no one else on it, to the laughter shared with family as you play card games beneath a shady tree, and the closeness rediscovered as you cuddle by a campfi re. With 2.6 million square kilometres of backyard to play in, and hundreds of camping and caravanning options, from old-school to ultra-glam, budget to priceless, why not get back in touch with one of life’s simple pleasures?
Need more reasons to VISIT WA’S EXTRAORDINARIES? Western Australia is a diverse state with opportunities to experience the outdoors all year round through caravanning and camping. If you want to catch WA’s extraordinaries, consider these months.
APR-JUL | Head to Exmouth to swim with giant
whale sharks near Ningaloo Reef by day, and
gaze at the starry skies overhead in Cape Range
National Park by night.
JUN-NOV | Hit the state’s wildfl ower blooming
regions, which stretch from north to south.
JUN-DEC | Hug WA’s magical coastline and spot
playful humpback whales as they frolic in the Indian
Ocean on their annual migration.
APR-SEPT | Plan a winter escape in the Kimberley,
when the tropical climate turns mild, and head to
Broome, the gateway to the Kimberley and perfect
for exploring the famous Bungle Bungle Range.
Campground sunsets are a highlight.
NOV-MAR | Head south to Australia’s whitest
sandy beach at Esperance, and enjoy great wine
and food, temperate summer conditions and
island-dotted, turquoise waters.
PROMOTION
Tourism WA
DÔME
MagazinesMagazines with personalised covers and perfectly-bound 8-16 page inserts can be distributed through Scoop’s extensive distribution networks for as little as $6.60 per copy
Magazines• Magazines (without cobranding) can be
purchased in bulk at lower prices
Perfectly-bound inserts• Feature promotions are possible over
8 or 16 pages • Features are bound in the front of the magazine• Design, layout and proofing is done by Scoop’s
professional design team, at $120+gst per hour
Targeted distribution• Magazines and boxes can be mailed for
$6 to $10• Scoop’s extensive distribution network can
be leveraged for as little as $1 per copy: E.g.
Distribution channels1,000 architect, building and design firms1,000 CEOs and senior executives10,000 4&5 star hotel rooms500 clubs and salons; airport loungesScoop’s extensive client database
PricesAll prices are subject to GST
You’re lazing in your queen-size bed, watching as
the rising sun stains the land with peachy tones,
when you hear a scuffl e on the deck of your tented
cabin. Peering over the covers, you spy a wallaby
by your gauze doorway, lapping at the waterbowl
put there to wash sand from your bare feet. Such
are the unexpectedly charming occurrences when
an outback experience is seamlessly blended with
in-house niceties.
For those of us whose comfort zone doesn’t
usually extend beyond the hotel experience,
glamping is the answer. There’s no fear of sweaty
days followed by showerless nights, of sub-
standard torchlight meals or paper-thin mattresses.
While for some of us that kind of ‘roughing it’ is an
essential part of heading bush, it’s no coincidence
the glamping trend has taken off like a rocket
since it was fi rst introduced.
Along with ensuites, chef-cooked meals and
guided tours on tap, a compelling lure is the
promise of an ecologically friendly stay, where
sustainability is delivered via solar-power panels,
green material use, and care for local wildlife,
ensuring the human footprint is kept to a minimum.
Glampsites can be found right around WA, from
eco cabins on the Dampier Peninsula’s red-cliffed
tip, to airy safari tents on a working pearl farm out
of Broome; from canvas-topped retreats facing
the UNESCO-listed Ningaloo Reef, to hard-fl oor
tents in the heart of ancient Kimberley gorge
country. Many of these places also offer traditional
campsites, but if you like a little luxury on your
country escape, glamping is the go.
Discover more westernaustralia.com/camping
GLAMPING
MAIN IMAGE Sal Salis, Cape Range National ParkINSET Bungle Bungle Wilderness Lodge, Purnululu National Park
luxury meets nature
“Peering over the covers, you spy a wallaby lapping at a waterbowl”.
One of the reasons many of us squirm about
camping is the hassle of having to cart a bootful of
pegs, tarps, bedding and cooking gear, which may
or may not need putting up in the dark once we
arrive too late at our intended destination. So the
idea of removing those argument-inducing factors
sounds almost too good to be true. A number of
clever cookies have created easy-peasy camping
experiences in WA by including camp set-up as
part of their tour experience.
So when trekking the Cape to Cape Trail in
Margaret River, you can fi st-pump the air on arrival
at your campsite: your tent is already up, your bed
prepared and the camp kitchen has the barbeque
warming. It’s a similar situation in the Southern
Forests region, where a day spent crunching
past the base of Pemberton’s towering trees is
rewarded with erected wilderness tents fi tted with
double memory-foam mattresses, real doonas and
attached canvas ensuite. Yes, really.
The concept means you don’t even need to own
gear in order to go camping, let alone know how
to use it. And for anyone who’s watched their
partner struggle to thread the wrong length poles
through tent material while insisting everything’s
under control, you’ll know what a blessing that is.
Marshmallows, anyone?
Discover more westernaustralia.com/camping
CATERED CAMPING
WA Wilderness accommodation, Warren National Park
“...your tent is already up, your bed prepared and the barbeque warming.”
life made easy
PROMOTIONThese days, many of WA’s caravan parks resemble family-friendly resorts: a swimming pool or water-play area, mini golf, games rooms and a playground are now as common as the convenience store, laundry and shower block combo many of us remember from childhood holiday breaks. Powered sites to plug in your caravan or motorhome are a dime a dozen, and communal camp kitchens and community rooms cater for those with tents and camper trailers, or anyone looking for a chinwag with
fellow travellers to get those all-important ‘travel tips’. In search of something a little easier on the budget? Most caravan parks in WA offer a range of accommodation styles including tents, cabins, chalets or just a good old traditional onsite caravan. As caravanning and camping modernise, they continue to win our affections. If you are a fi rst-timer, you will discover that caravan parks offer almost everything you need when you are away from home, such as fridges, freezers, ovens, microwaves and a number of communal barbeques scattered around
the park. Some parks even provide sites with your own private ensuite! Digital communications can be eschewed or embraced, with many parks also offering (optional) WiFi internet.
Many experienced travellers know how great caravan parks are when you get treated like part of the family by the staff, and when you know that every year the same group of travellers will be back. What better place to create lifelong friends and memories?
Discover more www.caravanwa.com.au
home away from home CARAVAN PARKS
Point Piquet, near Dunsborough
1. It’s our key toescaping the rat race. There’s no truer taste of freedom.
2. It delivers an instant sense of community, you talk to your neighbours.
3. The basics are all you need, and the kids can get backto nature.
4. You get to discover a piece of WA you never knew existed.
5. It’s open to everyone, regardless of age, and there are options to suit every budget.
5 Reasons WE LOVE CAMPING
get close to natureNATIONAL PARKS
From mid-2014, it will become even easier to set up camp in WA. An extra 450 camping or caravan sites will be created in our national parks, as part of the state government’s WA Caravan and Camping Action Plan and Parks for People initiative.
There’s also a focus on building campgrounds on Aboriginal lands in the Kimberley, and with it a promise of new caravan parks and campgrounds. To access a National Park in WA, you can opt to purchase a national park day pass, a holiday pass that
grants you entry to unlimited parks over a four-week period, or an annual pass that opens every national park in WA to you for the year. There are also a number of campsites that can be booked online.Discover more parks.dpaw.wa.gov.au
These are the places you can barely believe you’re allowed to stay within: so authentic is the wilderness, you almost feel as though you’re intruding. The privilege that nature grants is something we all need to be reminded of sometimes, and there’s no better way than putting yourself right in the thick of it. WA is home to some 100 national parks, which serve to protect and preserve our unique biodiversity while providing us with a window into that raw world that exists outside our concrete jungles.
Campsites can be found within reach of the wildfl ower-dappled, 1000m peaks of Stirling Range National Park (spot some 1500 species while you hike); among the huge, 400-year-old red tingle trees of Walpole-Nornalup National Park (don’t miss the unforgettable Tree Top Walk); nearby
the two-billion-year-old marbled rock formations of Karijini National Park (where you can canyon or abseil); and off the ivory-white beaches of Cape Le Grand National Park (complete with beachcombing kangaroos). You can also throw up a tent at countless forested spots inside the coast-clinging Leeuwin-Naturaliste National Park (where you can also schedule a winery hop or two), and scale epic lookouts while observing the biodiversity at Fitzgerald River National Park, where some 20 per cent of WA’s fl ora species are found.
So if you want to get back to the bare basics where the destination alone provides the magic, you can. Campsites are increasing in size to accommodate bigger vehicles and, in selected parks, visitor facilities like trails are being upgraded.
These days, more national-park campsites can be booked online, giving you peace of mind that your special holiday spot will be ready and waiting for you: no more turning up with fi ngers crossed. But the old-style service is still there: campground hosts, who volunteer to live on-site and maintain the grounds, are often warm, colourful characters eager to share the park’s secrets with you.
Accessing our NATIONAL PARKS
Granite Skywalk, Porongurup National Park
Bungle Bungle Range, Purnululu National Park
PROMOTION
EXTRAORDINARY DAYSEXTRAORDINARY NIGHTSWestern Australia – Special Issue
Home away from home
CARAVAN PARKS
Get close to nature
NATIONAL PARKS
Glamping LUXURY MEETS NATURE
Life made easy
CATERED CAMPING
Experience outback life
STATION STAYS
Freedom to explore
GREAT ROAD TRIPS
Sal Salis, Cape Range National Park
The modern world of camping in Western Australia is a
far cry from those childhood memories of struggling with
guy ropes and banging in pegs – though such nostalgic
moments can still easily be had.
As with today’s pimped-up caravans and
all-inclusive motorhomes, creature comforts
don’t necessarily have to be left at home when
you strike out to experience our state’s immense,
adventure-rich backyard. With fl ushing toilets
and heated showers found alongside isolated
marine parks and within cooee of millions-of-
years-old rock formations, caravanning and
camping no longer means roughing it.
We’re not saying pack the hairdryer (although
admittedly, that’s also do-able nowadays). But it’s
nice to know you can get plenty of dirt beneath
your fi ngernails by day, and clean it out easily
by night – ideally beneath a canopy of stars with
a chorus of frogs and crickets providing nature’s
soothing soundtrack.
Yet even as the style factor amps up, the
fundamental reasons we love camping –
in all its forms – happily remain the same,
from the pulse-quickening sense of
adventure sparked by pointing your wheels
down a red-dirt track and the joy of fi nding
a cliff-rimmed beach with no one else on it,
to the laughter shared with family as you
play card games beneath a shady tree, and
the closeness rediscovered as you cuddle
by a campfi re. With 2.6 million square
kilometres of backyard to play in, and
hundreds of camping and caravanning
options, from old-school to ultra-glam,
budget to priceless, why not get back in
touch with one of life’s simple pleasures?
Need more reasons to VISIT WA’S EXTRAORDINARIES?
Western Australia is a diverse state with opportunities to experience the outdoors all year round through
caravanning and camping. If you want to catch WA’s extraordinaries, consider these months.
APR-JUL | Head to Exmouth to swim with giant
whale sharks near Ningaloo Reef by day, and
gaze at the starry skies overhead in Cape Range
National Park by night.
JUN-NOV | Hit the state’s wildfl ower blooming
regions, which stretch from north to south.
JUN-DEC | Hug WA’s magical coastline and spot
playful humpback whales as they frolic in the Indian
Ocean on their annual migration.
APR-SEPT | Plan a winter escape in the Kimberley,
when the tropical climate turns mild, and head to
Broome, the gateway to the Kimberley and perfect
for exploring the famous Bungle Bungle Range.
Campground sunsets are a highlight.
NOV-MAR | Head south to Australia’s whitest
sandy beach at Esperance, and enjoy great wine
and food, temperate summer conditions and
island-dotted, turquoise waters.
PROMOTION
Cobranded Magazines (including personalised cover and 8 or 16 page insert) Magazine only
MAGAZINE COPIES 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 Price Per Copy
Scoop Magazine
Cost $9,550 $15,865 $22,181 $28,539 $34,897 $41,123 $47,348 $53,574 $59,799 $66,024
Unit cost $9.55 $7.93 $7.39 $7.13 $6.98 $6.85 $6.76 $6.70 $6.64 $6.60 $4.90 per copy
Scoop Homes & Art
Cost $9,550 $15,865 $22,181 $28,539 $34,897 $41,123 $47,348 $53,574 $59,799 $66,024
Unit cost $9.55 $7.93 $7.39 $7.13 $6.98 $6.85 $6.76 $6.70 $6.64 $6.60 $4.90 per copy
Scoop Traveller annual
Cost $12,191 $21,147 $30,105 $39,105 $48,104 $56,971 $65,837 $74,704 $83,571 $92,438
Unit cost $12.19 $10.57 $10.04 $9.78 $9.62 $9.50 $9.41 $9.34 $9.29 $9.24 $7.90 per copy
Scoop Functions & Venues annual
Cost $12,191 $21,147 $30,105 $39,105 $48,104 $56,971 $65,837 $74,704 $83,571 $92,438
Unit cost $12.19 $10.57 $10.04 $9.78 $9.62 $9.50 $9.41 $9.34 $9.29 $9.24 $7.90 per copy
Kitchens & Bathrooms annual
Cost $9,550 $15,865 $22,181 $28,539 $34,897 $41,123 $47,348 $53,574 $59,799 $66,024
Unit cost $9.55 $7.93 $7.39 $7.13 $6.98 $6.85 $6.76 $6.70 $6.64 $6.60 $5.40 per copy
Outdoors & Gardens annual
Cost $9,550 $15,865 $22,181 $28,539 $34,897 $41,123 $47,348 $53,574 $59,799 $66,024
Unit cost $9.55 $7.93 $7.39 $7.13 $6.98 $6.85 $6.76 $6.70 $6.64 $6.60 $5.40 per copy
Scoop Homes annual
Cost $12,904 $22,573 $32,244 $41,957 $51,669 $61,249 $70,829 $80,409 $89,988 $99,568
Unit cost $12.90 $11.29 $10.75 $10.49 $10.33 $10.21 $10.12 $10.05 $10.00 $9.96 $8.50 per copy
Commercial building & design annual
Cost $11,908 $20,582 $29,257 $37,973 $46,690 $55,273 $63,857 $72,441 $81,025 $89,609
Unit cost $11.91 $10.29 $9.75 $9.49 $9.34 $9.21 $9.12 $9.06 $9.00 $8.96 $7.60 per copy
Perth GuideWA’s leading city-guide can be personalised with your own cover image, text and 6 page insert and distributed through Scoop’s extensive distribution network, for as little as $2.14 per copyMagazines• Magazines can be purchased for $1.90 per copy
Pesonalised cover and promotion• Feature promotions include the first 6 pages (including IFC) • Cobranding with cover image only costs $900 + $1.90 per copy• Cobranding with cover image and insert costs $1500 + $1.90 per copy• Design is done by Scoop’s professional design team at $120 per hour
Targeted distribution• Magazines can be mailed for $1.80 per magazine. • Boxes can be mailed for $6 per box; 25 magazines to a box• Scoop’s distribution network can be leveraged for $1 per copy • Distribution includes 7 magazine stands at Perth Airport; airline lounges; CEOs
and senior executives; hotel rooms; clubs and salons and various databases
PricesAll prices are subject to GST
Scoop Map Series: 9 foldout maps1.Perth & Surrounds2.Perth & Fremantle3.Perth Inner City4.Coral Coast5.Golden Outback6.WA’s Great Southern7.Margaret River Region8.WA’s North West9.South West WAMaps can be viewed online at scoop.com.au/maps
Information in this brochure is correct as at May 14, 2015 11:19 AM
PERTH GUIDE COPIES 1,000 2,000 3,000 4,000 5,000 10,000 15,000 20,000
Magazine onlyCost $1,900 $3,800 $5,700 $7,600 $9,500 $19,000 $28,500 $15,200
Unit cost $1.90 $1.90 $1.90 $1.90 $1.90 $1.90 $1.90 $1.90
Magazines with Personalised cover & 6pp cobranding
Cost $3,400 $5,300 $7,200 $9,100 $11,000 $20,500 $30,000 $39,500
Unit cost $3.40 $2.65 $2.40 $2.28 $2.20 $2.05 $2.00 $1.98
Scoop Map SeriesWA’s 9 leading guide maps can be personalised and distributed through Scoop’s extensive distribution networks for as little as 22 cents per map.Personalised maps• Maps can be personalised with images and text• Design and proofing is done by Scoop’s professional design team at $120 per hour• No client-related text boxes can be covered; no 3rd party advertising is permitted
Targeted distribution• Scoop’s extensive distribution network can be leveraged as required• Maps can be distributed in boxes of 300 from $6 per box• Scoop’s extensive distribution network includes 7 magazine stands at Perth Airport;
more than 1,000 hotels and tour operators; bar and restaurants
PricesAll prices are subject to GST
COPIES 1,000 5,000 10,000 20,000 30,000 40,000 50,000 100,000
Price $1,700 $2,500 $3,500 $5,500 $7,500 $9,500 $11,500 $21,500
Unit price $1.70 $0.50 $0.35 $0.28 $0.25 $0.24 $0.23 $0.22
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