scorecard and kpis 101

Post on 23-Jan-2015

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After another question about “calculating the scorecard index” I understood that some of our clients don’t have a clear understanding of the math that stands behind a KPI, its performance, and the scorecard. I decided to create a “101”-level presentation that explains the basics of KPI from the mathematical point of view: It is based on the article: http://www.bscdesigner.com/scorecard-and-kpis-101.htm Reviewed topics are: - Calculating the performance using “min” and “max” of an indicator; - Using linear and non-linear functions for the performance; - Calculating the progress from the baseline towards target; - Introduction of the indicator “weight” to reflect a relevant importance of an indicator; - Calculating the total performance index of the scorecard. Please, share your thoughts about the scorecards as a tool: -- For what task do you use them? -- Do you define the relevant importance of indicators on the scorecard? -- Do you calculate and use the total performance index?

TRANSCRIPT

SCORECARD AND KPIS 101

Based on www.bscdesigner.com/scorecard-and-kpis-101.htmBy Aleksey Savkin, bscdesigner.com

BSC DESIGNER

NOT ALL INDICATORS ARE KPIS

• It doesn’t make sense to call something “KPI” until a business context is defined.

BSC DESIGNER

NOT ALL INDICATORS ARE KPIS

• It doesn’t make sense to call something “KPI” until a business context is defined.

• But I’ll be using the “KPI” term as it is more popularized.

BSC DESIGNER

NOT ALL INDICATORS ARE KPIS

• It doesn’t make sense to call something “KPI” until a business context is defined.

• But I’ll be using the “KPI” term as it is more popularized.

• These aspects were discussed before… in the guide “from quantification to a metric”

BSC DESIGNER

WHAT PROBLEMS ARE KPIS AND A SCORECARD SUPPOSED TO SOLVE?

• Indicators are numerical values that are linked to some kind of process.

BSC DESIGNER

WHAT PROBLEMS ARE KPIS AND A SCORECARD SUPPOSED TO SOLVE?

• Indicators are numerical values that are linked to some kind of process.

• Their primary goal is to show a number that can give us an idea about the current performance.

BSC DESIGNER

WHAT PROBLEMS ARE KPIS AND A SCORECARD SUPPOSED TO SOLVE?

ON INDICATOR LEVEL:

• Show the current value.

BSC DESIGNER

WHAT PROBLEMS ARE KPIS AND A SCORECARD SUPPOSED TO SOLVE?

ON INDICATOR LEVEL:

• Show the current value.• Introduce the performance function

BSC DESIGNER

WHAT PROBLEMS ARE KPIS AND A SCORECARD SUPPOSED TO SOLVE?

ON INDICATOR LEVEL:

• Show the current value.• Introduce the performance function• Interpret the value of an indicator on a

baseline/target scale.

BSC DESIGNER

WHAT PROBLEMS ARE KPIS AND A SCORECARD SUPPOSED TO SOLVE?

ON SCORECARD LEVEL:

• Group indicators into categories.

BSC DESIGNER

WHAT PROBLEMS ARE KPIS AND A SCORECARD SUPPOSED TO SOLVE?

ON SCORECARD LEVEL:

• Group indicators into categories. • Specify the relevant importance.

BSC DESIGNER

WHAT PROBLEMS ARE KPIS AND A SCORECARD SUPPOSED TO SOLVE?

ON SCORECARD LEVEL:

• Group indicators into categories. • Specify the relevant importance.• Calculate the performance of category.

BSC DESIGNER

WHAT PROBLEMS ARE KPIS AND A SCORECARD SUPPOSED TO SOLVE?

ON SCORECARD LEVEL:

• Group indicators into categories. • Specify the relevant importance.• Calculate the performance of category.• Calculate the total performance.

BSC DESIGNER

INDICATOR LEVEL

THE VALUE OF AN INDICATOR

530 $

20 hours/week

BSC DESIGNER

THE VALUE OF AN INDICATOR

530 $

20 hours/weekNumeric value

BSC DESIGNER

THE VALUE OF AN INDICATOR

530 $

20 hours/weekNumeric value Measure unit

BSC DESIGNER

THE ROLE OF THE PERFORMANCE FUNCTION

• What the value “530$” means?

BSC DESIGNER

THE ROLE OF THE PERFORMANCE FUNCTION

• What the value “530$” means?

• Is it a high or low?

BSC DESIGNER

THE ROLE OF THE PERFORMANCE FUNCTION

• We need a measurement scale !

BSC DESIGNER

We need a measurement scale !

BSC DESIGNER

We need a measurement scale !

BSC DESIGNER

VALUE

TIME

We need a measurement scale !

BSC DESIGNER

VALUE

TIME

MaxMax – means the maximal possible value of an indicator

We need a measurement scale !

BSC DESIGNER

VALUE

TIME

MaxMax – means the maximal possible value of an indicator

Min Min – means the minimal possible value of an indicator

We need a measurement scale !

BSC DESIGNER

VALUE

TIME

Max

Min

We need a measurement scale !

BSC DESIGNER

THE PERFORMANCE OF AN INDICATOR CAN BE CALCULATED AS

Performance (Value), % = x 100%(Value – Min)

(Max – Min)

BSC DESIGNER

In our example:

Value = 530Min = 0Max = 600

THE PERFORMANCE OF AN INDICATOR CAN BE CALCULATED AS

BSC DESIGNER

THE PERFORMANCE OF AN INDICATOR CAN BE CALCULATED AS

Performance (Value), % = x 100%

= 88%

(530– 0)

(600 – 0)

BSC DESIGNER

The performance function of KPI

Source: www.bscdesigner.com

Performance (Value), % = ((Value – Min) / (Max – Min)) * 100%

With a linear growth of the “value” the performance will also grow linearly

THE PERFORMANCE FUNCTION IS NOT ALWAYS LINEAR

!BSC DESIGNER

THE PERFORMANCE FUNCTION IS NOT ALWAYS LINEAR

• For example, the performance might grow very slowly in the beginning, but then increase rapidly

BSC DESIGNER

The performance function of KPI

Source: www.bscdesigner.com

Performance (Value), % = Power(Value,10) / Power(Max, 10)

The performance might grow very slowly in the beginning, but then increase rapidly.

Performance (Value), % = x 100%Power (Value,10)

Power (Max, 10)

THE PERFORMANCE FUNCTION IS NOT ALWAYS LINEAR

BSC DESIGNER

WITH THE INCREASE OF THE VALUE THE PERFORMANCE MIGHT BE

DECREASING

!BSC DESIGNER

WITH THE INCREASE OF THE VALUE THE PERFORMANCE MIGHT BE

DECREASING

• For example, the more waiting time there is in the support center, the lower is its performance.

BSC DESIGNER

The performance function of KPI

Source: www.bscdesigner.com

Performance (Value), % = ((Max – Value) / (Max – Min)) * 100%

With the increase of the value the performance might be decreasing as well.

Performance (Value), % = x 100%(Max – Value)

(Max – Min)

WITH THE INCREASE OF THE VALUE THE PERFORMANCE MIGHT BE

DECREASING

BSC DESIGNER

CALCULATING THE PROGRESS

• Sometimes it is necessary to focus attention on a very specific part of the performance interval.

BSC DESIGNER

VALUE

TIME

Max

Min

CALCULATING THE PROGRESS

BSC DESIGNER

VALUE

TIME

Max

Min

CALCULATING THE PROGRESS

Planning horizonHistorical

valuesBSC DESIGNER

VALUE

TIME

Max

Min

CALCULATING THE PROGRESS

Planning horizonHistorical

values

Baseline

Target

BSC DESIGNER

VALUE

TIME

Max

Min

CALCULATING THE PROGRESS

Planning horizonHistorical

values

Baseline

Target

“Min” and “Max” are used to calculate the performance of

the KPI.

BSC DESIGNER

VALUE

TIME

Max

Min

CALCULATING THE PROGRESS

Planning horizonHistorical

values

Baseline

Target

“Min” and “Max” are used to calculate the performance of

the KPI.

The performance answers the question: “What is the overall performance of the

KPI?”

BSC DESIGNER

VALUE

TIME

Max

Min

CALCULATING THE PROGRESS

Planning horizonHistorical

values

Baseline

Target“Baseline” and “Target” are used to calculate the progress.

BSC DESIGNER

VALUE

TIME

Max

Min

CALCULATING THE PROGRESS

Planning horizonHistorical

values

Baseline

Target

“Baseline” and “Target” are used to calculate the progress.

The progress answers the question: “To what extent was the target achieved?”

BSC DESIGNER

THIS MIGHT SOUND A LITTLE BIT COMPLICATED TO DO…

• This might sound a little bit complicated to do if you use MS Excel or similar software

• A professional scorecard software, like BSC Designer will automate these tasks for you.

BSC DESIGNER

SCORECARD LEVEL

THE RELEVANT IMPORTANCE OF KPIS

A support center has two KPIs:

– “Average email response time,” hours

BSC DESIGNER

THE RELEVANT IMPORTANCE OF KPIS

A support center has two KPIs:

– “Average email response time,” hours– “First contact resolution rate,” %

BSC DESIGNER

THE RELEVANT IMPORTANCE OF KPIS

A support center has two KPIs:

– “Average email response time,” hours– “First contact resolution rate,” %

What KPI is more important?

BSC DESIGNER

THE RELEVANT IMPORTANCE OF KPIS

• A company can make ”Average email response time” equal to 10 minutes,

BSC DESIGNER

THE RELEVANT IMPORTANCE OF KPIS

• A company can make ”Average email response time” equal to 10 minutes,

• But this will not make customers happy, as the “First contact resolution rate” will be very low.

BSC DESIGNER

THE RELEVANT IMPORTANCE OF KPIS

• A company can make ”Average email response time” equal to 10 minutes,

• But this will not make customers happy, as the “First contact resolution rate” will be very low.

• Good response time is important, but what is more important is the high quality of the answers.

THE RELEVANT IMPORTANCE OF KPIS

• To reflect this idea we need a concept of “weight” :

– “Average email response time,” hours– “First contact resolution rate,” %

BSC DESIGNER

THE RELEVANT IMPORTANCE OF KPIS

• To reflect this idea we need a concept of “weight” :

– “Average email response time,” hours; weight = 4– “First contact resolution rate,” %; weight = 6

BSC DESIGNER

THE RELEVANT IMPORTANCE OF KPIS

• To reflect this idea we need a concept of “weight” :

– “Average email response time,” hours; weight = 4– “First contact resolution rate,” %; weight = 6

Now we know that “First contact resolution rate” is more important than “Average email response

time.”

BSC DESIGNER

CALCULATING THE TOTAL PERFORMANCE

• The performance of a category can be calculated by taking in account the performance values of each indicator and their weights.

BSC DESIGNER

CALCULATING THE TOTAL PERFORMANCE

• Here we have the structure of the scorecard C1..4 – are categories. Metric-i,j are indicators together with their weight and performance values:

BSC DESIGNER

CALCULATING THE TOTAL PERFORMANCE

• Let’s convert this into a different notation:

BSC DESIGNER

CALCULATING THE TOTAL PERFORMANCE

• We had our weight on a scale 1..10, so before moving ahead we need to calculate a normalized weight:

BSC DESIGNER

CALCULATING THE TOTAL PERFORMANCE

• The total performance value for the selected category is be calculated as:

Where: – Ni is the number of metrics on i-level;

– NWi,j – is a normalized weight of j-metric on i-level;

– NSi,j – is a performance of j-metric on i-level.BSC DESIGNER

CALCULATING THE TOTAL PERFORMANCE

• The final formula for the total performance index of the scorecard will be:

Where M is a number of categories.

BSC DESIGNER

CALCULATING THE TOTAL PERFORMANCE

• These calculations are simple if you don’t have subcategories in your scorecard.

BSC DESIGNER

CALCULATING THE TOTAL PERFORMANCE

• These calculations are simple if you don’t have subcategories in your scorecard.

• If you had subcategories, the weight of these subcategories should be taken into account in a similar way.

BSC DESIGNER

CALCULATING THE TOTAL PERFORMANCE

• These calculations are simple if you don’t have subcategories in your scorecard.

• If you had subcategories, the weight of these subcategories should be taken into account in a similar way.

• Professional scorecard software like BSC Designer will automate these calculations so that you can focus on the business side.

BSC DESIGNER

CALCULATING THE TOTAL PERFORMANCE

• Professional scorecard software like BSC Designer will automate these calculations so that you can focus on the business side.

MORE ABOUT THE BALANCED SCORECARD

Find more insightful articles about the Balanced Scorecard in ”Articles” section at www.bscdesigner.com

BSC DESIGNER

THANK YOU!

Feel free to send us your questions using the contact form at www.bscdesigner.com

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