scott anthony the future of innovation

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© Copyright 2014 Innosight LLC

The Future of Innovation

Scott D. Anthony

March 2014

@ScottDAnthony

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The trouble

with our times

is that the

future is not

what it used

to be.

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The reality of today’s world

“On average, an S&P 500 company is now

being replaced about once every two

weeks. And the churn rate of companies

has been accelerating over time.”

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In the cellphone industry…

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"Running a startup is like being

punched in the face repeatedly, but

working for a large company is like

being waterboarded.”

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It has never been easier to

start a company …

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75%

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0.1%

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It has never been easier to

start a company …

… but it has never been harder

to build a business.

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Never faster,

sometimes better

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Goal 1: Eradicate extreme poverty and hunger

Goal 2: Achieve universal primary education

Goal 3: Promote gender equality and empower women

Goal 4: Reduce child mortality

Goal 5: Improve maternal health

Goal 6: Combat HIV/AIDS, malaria, and other diseases

Goal 7: Ensure environmental sustainability

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beyond the

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How did this become the patron saint of innovation?

百花運動

“The policy of letting a

hundred flowers bloom

and a hundred schools of

thought contend is

designed to promote the

flourishing of the arts and

the progress of science”

Mao later boasted that he

“enticed the snakes out

of their caves.”

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Genius is 1 percent inspiration

and 99 percent perspiration

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While scores of people

worldwide worked on

inventing a lightbulb, Edison

conceived a fully operational

system. His technical platform

included generators, meters,

transmission lines, and

substations, and he mapped

out both how they would

interact technically and how

they would combine in a

profitable business.

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Everybody has a plan …

until they get punched in the face

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‘Everything looks like a failure in the middle’

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Be DEFT, have HOPE

D

E

F

T

ocument your plan

valuate it exhaustively

ocus on key unknowns

est, learn, and adjust

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Best practice in experiment design

We know unequivocally that the traditional MBA

curriculum for running large companies like IBM, GM,

and Boeing does not work in startups. In fact, it’s toxic.

The search for a business model requires dramatically

different rules, roadmaps, skill sets, and tools in order

to minimize risk and optimize chances for success.

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beyond the

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What can you learn from the marshmallow challenge?

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Source: Tom Wujec, The Marshmallow Challenge, TED April 2010 http://www.ted.com/talks/tom_wujec_build_a_tower.html

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Source: Tom Wujec, The Marshmallow Challenge, TED April 2010 http://www.ted.com/talks/tom_wujec_build_a_tower.html

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Source: Tom Wujec, The Marshmallow Challenge, TED April 2010 http://www.ted.com/talks/tom_wujec_build_a_tower.html

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Innovative behaviors comes naturally to us as children.

We systematically unlearn how to be curious and creative Source: Tom Wujec, The Marshmallow Challenge, TED April 2010 http://www.ted.com/talks/tom_wujec_build_a_tower.html

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When in doubt…

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beyond the

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for a purpose

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Over the years I’ve seen more and

more of my classmates come to

reunions unhappy, divorced, and

alienated from their children.

I can guarantee you that not a single

one of them graduated with the

deliberate strategy of getting

divorced and raising children who

would become estranged from them.

And yet a shocking number of them

implemented that strategy.

The reason? They didn’t keep the

purpose of their lives front and

center as they decided how to spend

their time, talents, and energy.

−Clayton Christensen

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Purpose for profits, not purpose of profits

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beyond the

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for a purpose

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