search engine strategies

Ruben QuinonesDirector of New Media

PPC Beyond Search: New Ad Formats, Display & Social

March 23rd, 2011

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Search Targeting

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Lead Funnel – Search Vs. Social

Awareness

Favorability

Consideration

Intent to Purchase

Purchase

Purchase

Intent vs. Propensity

Vs

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Facebook Advertising

Tracking New Ad Formats via Phone

calls.

Ad Copy Calls range from 10 – 30% of our Total

Calls

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Are Now Starting to Include Select Facebook Pages

with our Call Tracking Solution.

Deeper Tracking

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Utilize FB ads for fan growth, lead

generation, market research or testing

your marketing message

Facebook Advertising

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Facebook Advertising

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CPC Went as Low as 13 Cents

Facebook Segmentation

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Facebook Segmentation

Our Cost Per Lead reduced by 30%

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Defeat “Ad Fatigue”

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Facebook’s New Ad Format

Vs

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Facebook Advertising

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Facebook AdvertisingSponsored Stories delivered a stronger CTR and “Like”

rate

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Developing New Ads Based On Social Chatter

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Presentation available at facebook.com/pathinteractive

www.linkedin.com/in/rubenquinones

Thank You