second brain - your personal internet library
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© MAKING WAVES
Presentation at GrillIT 5
17. April 2007
Lars G. Teigen, Managing Director
Hubert Turaj, Interaction Designer
Organize Everything in Your Personal Internet Library
1: Past and future
2: Second Brain Solution
3: What we want from our Test Pilots
1: Past and future
The Network is the Computer
John Gage, Sun Microsystems
1: Past and future
Hardware -> Systems -> Software -> Services -> Content
Big machines -> Personal Computers -> The Internet
1: Past and future : Internet
Dott.Com: Commercialisation
Web2.0: People and content
Pets.com
1: Past and future: Web2.0
Lowers the threshold for creative expression
Creates a social arena that provides an audience 200 million users combined
2: Second Brain solution
People are going to use the internet almost like they use their PCs
How are we going to keep track on everything?
+ many more...
Page
Page
2: Second Brain solution: technology
ASP.NET
Architecture Three layer architecture
Connect and mirror data from services
Upload files to Amazon S3
MS SQL 2005
Windows server 2003
MS AJAX
jQuery
Page
2: Second Brain solution: upcoming functionality
More content types and services
Social and collaborative services
Entertainment and productivity
Favorites
Comments and messages
Sharing with friends and teams
Personal profile page with content
Page
2: Second Brain solution: upcoming functionality
Mind-mapping
Page
2: Second Brain solution: upcoming functionality
Embed in web-page
2: Second Brain solution: Business model
Advertising via Google Adsense
Subsidise costs
Subscriptions to Premium Version
Generate profitability
Partnerships with service providers
Improve margins
1. Start Test Pilot Program
2. Media promotion
3. Fix bugs and develop more functionality/design
4. Add users gradually
5. Complete basic version: public beta
6. Network with other services
7. Stimulate traction
8. Finance for expansion
9. Launch open non-beta version
2: Second Brain solution: Launch plan
Invite motivated and qualified people to test
Give intro and demo
Solicit feedback
Establish early user community
Expand social functionality
Improve and expand functionality according to feedback
3: What we want from Test Pilots
Test Pilot Polo
Unique and numbered
Award active users
Top bug reporter award / Best collections award
3: What we want from Test Pilots
Sign up at secondbrain.com
3: What we want from Test Pilots
© MAKING WAVES
Organize Everything in Your Personal Internet LibraryPresentation at GrillIT 5
17. April 2007
Lars G. Teigen,Managing Director
Hubert Turaj, Interaction Designer
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