secrets of a successful studioless yoga biz

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theyogipreneur.com

bizeebee.com

yogabetty.com

Who We Are…

Racheal CookPoornima

Vijayashanker

Founder of The YogipreneurTheYogipreneur.com

Facebook.com/TheYogipreneurTwitter @Yogipreneur

Founder of BizeeBeeBizeeBee.com

Facebook.com/ThebizeebeeTwitter @BizeeBee

Welcome!

Why a yoga studio is NOT the only path for a successful yoga business

Why becoming a sought-after yoga teacher does NOT mean a yogi-lebrity lifestyle

Why {only} teaching group classes LIMITS your income, energy + time

Are you in the right place?

You are a new or experienced yoga teacher ready to take your teaching from part-time hobby to full-time career

You are excited about bringing yoga to new people + places

You are ready to create a biz + brand 100% based on your unique mission + message

Imagine Your DREAM Biz…

Sharing passion for yoga

Working with clients you adore

100% in control of your schedule

Growth + opportunities

Consistent + abundant take-home income

Multiple income streams

Traditional Yoga Business + Career

200 YTT

Teach @

Gym

500 YTT

Teach @

Studio

Open Yoga

Studio

Traditional Yoga Business + Career

200 YTT

Teach @

Gym

500 YTT

Teach @

Studio

Cover Yoga

Journal

Yoga in America

Yoga is more popular than EVER before

Multi-BILLION $$$ Industry

18.3 MILLION people are ready to learn yoga

50,000+ yoga teachers in USA

Yoga Teacher Training enrollment is increasing

The Yoga Studio’s Dirty Secret

Let’s talk about the money, honey! Running a yoga studio is EXPENSIVE

Easily spend $100K or more building out

studio

Expect to spend $$$ for building biz

Expect up to 18-36 months to BREAK EVEN

Expect 5+ YEARS to recoup initial investment

Confessions of a Yoga Teacher

Break down what this means for mostBiz + Marketing ExpensesContinuing Education ExpensesTAXES {Income, SS, Medicare}How many classes to hit $45KHourly rate

Revenue StreamsTeach Asana•Privates•Classes

Teach Teacher•YTT•CE

Events•Workshops•Retreats•Speaking•Conferences

Products•DVD•MP3•Book

Where to Teach

{Non-Yoga} Studio Classes

Private YogaCorporate Wellness

Mobile Yoga Studio

Online Yoga Studio

Community Yoga Programs

Partnership Yoga Programs

School Yoga Classes

College Yoga Classes

Studio{less} Yoga Biz

{Non-Yoga} Studio Classes

Dance Studios

Martial Arts Studios

Gymnastics Gyms

Private Fitness/Personal Training Studios

Cross-fit Gyms

Spa/Wellness Centers

Studio{less} Yoga Biz

Private Yoga Sessions

1x1 Privates In Person {Your Home Studio OR Their

Home/Office} Virtual {Skype}

Semi-Privates 1-3 people

Group-Privates Yoga Party Clubs Local Organizations

Studio{less} Yoga Biz

Corporate Wellness Program

On-Site Classes

On-Site Private Sessions

Retreats

Employee Appreciation Events

Client Appreciation Events

Studio{less} Yoga Biz

Mobile Yoga Studio

Art Gallery

Museums

Botanical Gardens

Parks

Studio{less} Yoga Biz

Online Yoga Studio

On-Demand Videos

Streaming Video

Studio{less} Yoga Biz

Community Yoga Programs

Parks + Recreation

Local Community Centers

Local Churches

Studio{less} Yoga Biz

Partnership Yoga Programs

Chiropractors

Physical Therapists

Nutritionists

Massage Therapists

Alternative Medicine

Holistic Healers

Studio{less} Yoga Biz

School Yoga Programs

After School Class

Clubs

Studio{less} Yoga Biz

College Yoga Programs

Yoga Classes

Yoga for Exercise Credit

Example

Mobile Yoga Class

$15 per person

15 people per class

2x a week

---------------------

$450 per week

$22,500 per year

Yoga Studio Class

$5 per person

15 people per class

2x a week

---------------------

$150 per week

$7,500 per year

ExamplePrivate @ Partnership

Private @ Home Studio

$100 per 90 minute session

100% Your Profits!

$100 per person

5 people per week

---------------------

$500 per week

$25,000 per year

$100 per 90 minute session

75/25 split

$75 per person

5 people per week

---------------------

$375 per week

$18,750 per year

ExamplePrivate @ Partnership

$100 per 90 minute session

75/25 split

$75 per person

5 people per week

---------------------

$375 per week

$18,750 per year

Private @ Yoga Studio

$75 per 90 minute session

70/30 split

$50 per person

5 people per week

---------------------

$250 per week

$12,500 per year

Case Study: Yoga Betty

Elizabeth Vartanian

www.yogabetty.com

Yoga in Park

Corporate Yoga

Home Yoga Studio

Private Yoga