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Secrets of Search Engine Rankings

#itbcon17

SearchBrothers.com Former Google Search Quality for Your SEO

Search Engine Optimization Matters!

Why?

SearchBrothers.com Former Google Search Quality for Your SEO

Users

Saving The Day

Why Google?

Search Engine Optimization

Search Engine Rankings

Fundamentals

SearchBrothers.com Former Google Search Quality for Your SEO

How Search Works

SearchBrothers.com Former Google Search Quality for Your SEO

Search Engine Rankings

Crawling

Be accessible: Network

Be accessible: robots.txt

Discovery: Internal Linking

Discovery: External Links

Google Search Console

http://sbr.link/ewm

Page Speed

Log File Analysis

Log File Analysis

Take Away

Encourage your website to be crawled.

Track what Googlebot sees.

SearchBrothers.com Former Google Search Quality for Your SEO

Search Engine Rankings

Indexing

Foundation

Multi-Device Friendly

Progressive Enhancement

http://sbr.link/bbx

Canonicals

http://sbr.link/canonicals

Noindex

http://sbr.link/noindex

GSC Settings

http://sbr.link/preferred-domainhttp://sbr.link/country-target

Localization

http://sbr.link/hreflanghttp://sbr.link/x-default

Structured Data

Structured Data: WebSite

http://sbr.link/iaf

Structured Data: SearchAction

http://sbr.link/hob

Structured Data: Organization

http://sbr.link/mvh

Structured Data: BreadcrumbList

http://sbr.link/gzu

Answers

http://sbr.link/jpy

Answers

http://sbr.link/jpy

Manage Link Reputation Risks

Manage Link Reputation Risks

http://sbr.link/kvr

Avoid Conflicting Signals

Avoid Conflicting Signals

Take Away

Help Googlebot understand your website.

Avoid sending conflicting signals.

SearchBrothers.com Former Google Search Quality for Your SEO

Search Engine Rankings

Users

Be a Brand

Unique Sales Proposition

User Experience Marketing

Content Matters

Solve User's Problems

Avoid Obstacles

Other Users

Take Away

Have a unique sales proposition!

Put users first!

SearchBrothers.com Former Google Search Quality for Your SEO

Search Engine Rankings

Search Result Rankings

Rankings != Magic

Google Webmaster Guidelines

http://sbr.link/wop

Manage User Expectations

SERPs

SERPs

Recording User Signals

GSC Search Analytics

http://sbr.link/vhz

Take Away

User signals and first impressions matter!

Think About This!

If Googlebot can not crawl your website, can not index your

website, or your website misses user expectations, why expect Google to rank your website?

Fili Wiese

SEO Consultant

Penalty Recovery Expert

Former Senior Google Support Engineer

Former Senior Google Search Quality Analyst

SearchBrothers.com Former Google Search Quality for Your SEO

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