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Large
agricultural land and
Agriculture driven
economy
• 8.1 Million Ha land is under agriculture
• Agriculture contributes 28% of State GDP ( Agriculture contribution in Country’s GDP - 12%)
Favourable climatic
conditions• 6 versatile agro climatic condition and 5 different type soils.
Record production of
food grains
Irrigation Focus
• One of the Rice bowl state in the Country and Rice Yield higher than national average.
• Net Irrigated area in state is - 3.1 Million Ha
Largest producer of
major agricultural and
horticulture crops
• Chilli contributes – 48% of Country’s Production, Mango Contributes – 10% of Country’s Production. One of the largest producer
of Sugarcane, Cotton, Papaya and other Horticultural Crops
Increasing farm
mechanization• One of the Fastest growing market in Farm mechanizion – Tractor, Power Tillers
EXECUTIVE SUMMARY for SEEMANDHRA
Source: Dept of Agriculture AP and Ministry of Agri Govt of India
Threats Low Carbon in soil and Over Usage of Urea hurting further yield
improvement The increase in the soil and water salinity levels could limit further crop
productivity There are wide fluctuations in market prices and the price discovery
mechanism is not transparent• Migration of labour• Labour shortage - NAREGA
Weakness
In Adequate power supply in many parts of the state
The number of Leaf Analysis Laboratories - inadequate
There is a lack of focus on post harvest management and facilities like
cold storage, pre-cooling and waxing centres, processing units etc.
Exports are not well organized
Crop Productivity ( Sugarcane) – low compare to national level
Opportunity
To set up processing industries for horticultural crops on the back of
improved post harvest practices
There are export opportunities - flowers to EU, Mango to Far East,
Banana to Middle East , Rice Export to Middle East and EU
Contract Farming and Organic Farming to improve the farm productivity
Revival of Sugarcane industry
Strengths
The state has excellent irrigation resource
Diverse agro climatic Condition and Versatile Crop
The farming community is educated and enterprising
There has been a spread and prevalence of new high-tech Technologies
Strong Base of Natural resource ( KG Basin)
Port Facility
SWOT Analysis of Seemandhra
Demographics - Population
All India
Seemandhra
125 Cr
5 Cr
Sectorial Contribution to GDP
28
12
24
28
49
60
Seemandhra
All India
Agriculture Industry Service
Agricultural Highlights
144.00
6.70
63.00
3.10
All India Seemandhra
Net Sown Area ( m Ha) Net Irrigated Area ( m Ha)
Seemandhra contributes – around
5% of India’s Net Sown and Net Irrigated Area
Agriculture Seemandhra
contributes – 28% of states GDP compare to
12% - All India Level
Seemandhra Contributes 4% of India’s population
Seemandhra - Key Socio Economic Facts
Source: Livemint
Seemandhra - Agro Climatic ZoneName of the Zone and Headquarter
Districts Rainfall (mm)Geographi
cal area (Lakh ha)
Soil Type Cropping Pattern
North Coastal Zone
(Anakapalle)
Srikakulam,
Vizianagaram,
Vishakapatnam
1000 - 1100 18.50 Red SoilsPaddy, Mesta, Groundnut,
Sugarcane, Sesamum
Godavari Zone
(Maruteru)
East Godavari,
West Godavari1000 - 1200 17.50
Alluvial and Red
Soils
Paddy - Paddy, Cotton, Maize,
Blackgram
Krishna Zone (Lam)Krishna, Guntur,
Prakasam800 - 1100 37.70
Alluvial,Red Soils,
Black soils and
Coastal sands
Paddy - Paddy,
Paddy - Blackgram / Greengram,
Cotton, Chilliles, Tobacco,
Turmeric and Maize
Southern Zone
(Tirupathi)
Chittoor, Kadapa,
Nellore600 - 1000 41.70
Red Soils & Black
soils
Paddy, Cotton, Chillies,
Sunflower, Groundnut and
Redgram
Scarce Rainfall Zone
(Nandyal)Kurnool, Anantapur 500 - 670 36.20
Red Soils & Black
soils
Paddy - Groundnut,
Groundnut - Redgram,
Sunflower, Cotton, Jowar and
Maize
High Altitude & Tribal
areas Zone (Chintapalli)
High altitude &
tribal areas of
Srikakulam, East
Godavari,
1400 and above 18.00 Red SoilsBajra, Ragi, Sunflower, Maize,
Blackgram
Diverse Soil and Agro Climatic Conditions and Versatile Cropping Pattern
Source: Dept of Agriculture AP
Major Crop Acreage - Seemandhra
Million ha
All India Seemandhra % Share
Rice 44.01 2.35 5%
Tur 4.01 0.18 5%
Pulses 24.46 1.31 5%
Oil Seeds 26.30 1.55 6%
Food Gains 124.76 4.18 3%
Cotton 12.18 0.47 4%
Chillies 0.81 0.16 20%
Onion 1.09 0.04 4%
Mangoes 2.38 0.24 10%
Cashew 0.98 0.13 13%2.
39
0.66
0.7
0
1.13
2.08
2.89
1.59
16.1
1
6.81
0.74
3.30
0.30
0.71
1.1
3 2.
61
1.88
3.5
9
15.5
0
6.71
0.2
6
Rice Tur Pulses Oil Seeds FoodGains
Cotton Chillies Onion Mangoes Cashew
All India Seemandhra
Productivity ComparisonMT / ha
Productivity Enhancement in Pulses (Tur),Cotton , Mango, Cashew - major focus Area
Source: Dept of Agriculture AP and Ministry of Agri Govt of India
3.58 2.94 3.08
5.42 5.90 6.18 5.97
3.99 3.73 2.38 2.70 2.89
5.98
0.70 0.85 0.53
0.95 1.05 1.08
2.32
2.37
0.75 1.70 1.63
8.25 3.64
4.28 3.79 3.60
6.36 6.95 7.26
8.29
6.36
4.49 4.08 4.33
11.14
9.62
Srikakulam Vizianagaram Visakhapatnam East West Krishna Guntur Prakasam Nellore Chittoor Cuddaph Anantapur Kurnool
Food Non Food Total Area
Rice Bowl Districts
Oil Seed
Lac Ha
Food and Non Food Crop Acreage in Seemandhra – District Wise
Food: Cereals, Millets, Pulses, Non Food : Oil Seeds ,Cash Crops, Horticultural Crop
Seemandhra Total Crop Acreage
Food – 55 Lac Ha
Non Food – 25 lac Ha
Total - 80 Lac Ha
Source: Dept of Agriculture AP and Ministry of Agri Govt of India
Key Crops Profiling – Rice - District Wise
India is one of the world's largest producers of Rice, accounting for
20% of all world rice production
India – Rice acreage – 44 million Ha
India – Rice Production–105 million MT
Seemandhra -Rice acreage – 2.3 million Ha – 5% of India’s acreage
Seemandhra – Rice Production–7.74 million MT – 7.4% of India’s
Production
Rice Yield of Seemandhra – 3.36 MT /ha against national avg yield of
2.38 MT/Ha
Yield Comparison:
3.36
2.38
7.50 6.70
4.30
Seemandhra India USA China World
Seemandhra should aim Target Yield Approach for Rice to Achieve China’s Yield
2.10
1.2
5
1.12
3.37
3.64
2.72
2.93
1.19
2.55
0.51
0.5
4
0.49
1.07
4.04
2.6
8
1.70
11.7
7 13.0
8
10.1
2 11.2
0
4.27
10.3
1
1.69
1.59
1.2
0
3.80
Srik
aku
lam
Viz
ian
agar
am
Vis
akh
apat
nam
East
Go
dav
ari
We
st G
od
avar
i
Kri
shn
a
Gu
ntu
r
Pra
kasa
m
Nel
lore
Ch
itto
or
Cu
dd
aph
An
anta
pu
r
Ku
rno
ol
Area Production
MT Per Ha
Area – Lac haProduction – Lac MT
Source: Dept of Agriculture AP and Ministry of Agri Govt of India
Total Pulses Area – 13.12 Lac Ha
Green Gram
1.36 lac Ha
Black Gram
4.70 lac Ha
Red Gram
1.83 lac Ha
Bengal Gram
4.80 lac Ha
Other Gram
0.44 lac Ha
Key Crops Profiling - Pulses – District Wise
Key Districts acreages: lac Ha
SrikakulamEast
Godavari
West
GodavariKrishna Guntur Prakasam Cuddaph Anantapur Kurnool
% Share
of Total
States
Green Gram 0.28 0.34 0.11 0.13 0.18 0.04 0.00 0.01 0.03 82%
Black Gram 0.41 0.31 0.53 1.75 0.55 0.28 0.08 0.00 0.13 86%
Red Gram 0.01 0.00 0.00 0.03 0.17 0.38 0.09 0.52 0.49 93%
Bengal Gram - 0.00 - 0.01 0.12 0.95 0.90 0.68 2.01 97%
Total 0.70 0.65 0.64 1.92 1.02 1.65 1.08 1.22 2.65
Major Issue: Poor Productivity
586
276 413
880
1,145 997
763
358
663
Srik
aku
lam
East
Go
dav
ari
Wes
t G
od
avar
i
Kri
shn
a
Gu
ntu
r
Pra
kasa
m
Cu
dd
aph
An
anta
pu
r
Ku
rno
ol
Pulses Productivity – Kg / Ha
India is one of the world's largest producers of Pulses
India – Pulses acreage – 24 million Ha
India – Pulses Production– 17 million MT
Seemandhra –pulses acreage – 1.3 million Ha – 5.4% of India’s acreage
Seemandhra – pulses Production–0.9 million MT – 5.4% of India’s Production
Pulses Yield of Seemandhra at per national avg yield of 0.69 MT/Ha. However, East and West
Godavari Yield is extremely low
Source: Dept of Agriculture AP and Ministry of Agri Govt of India
Key Crops Profiling – Sugarcane – District Wise
All India Seemandhra
2007-08 50.55 1.87
2008-09 44.15 1.10
2009-10 41.75 0.96
2010-11 48.86 1.40
2011-12 50.38 1.56
Area - Lac Ha
Area Under Sugarcane
68
.90
64.6
0
70.0
0
70.1
0
71.7
0
81.0
6
59
.78
60.8
8
70.6
0
60.
66
2007-08 2008-09 2009-10 2010-11 2011-12
Sugarcane Productivity ( MT/Ha)
All India Seemandhra
Sugarcane Productivity in
Seemandhra – a Major
Issue
• All India Productivity –
72 MT/Ha
• Seemandhra Productivity
– 61 MT /Ha
Seemandhra District wise Area Under Sugarcane ( Lac Ha)
0.40
0.11
0.27
0.16
0.13
0.29
0.20
VISAKHAPATNAM
EAST Godavari
WEST Godavari
KRISHNA
VIJAYANAGARAM
CHITTOOR
Others
Major Districts
31
72 68
88
48
71 68
VISAKHAPATNAM EAST Godavari WEST Godavari KRISHNA VIJAYANAGARAM CHITTOOR Others
Seemandhra District – Sugarcane Productivity ( MT/ha)
India Avg 72 MT/Ha
LowLow
Source: Dept of Agriculture AP and Ministry of Agri Govt of India
Key Crops Profiling – Chilli – District Wise
Key Facts of Chilli Crop
India is the largest producer and
contributes 25% to total world production.
India is also largest consumer and exporter
of Chilli.
Seemandhra contributes – 20% of India’s
Chilli Acreage
Seemandhra contributes – 48% of India’s
Chilli Production
Guntur district itself contributes – 9% of
India’s Total production
Guntur district itself contributes – 26% of
India’s Total production
0.76
0.32 0.21 0.14 0.16
3.27
1.07
0.43 0.44 0.50
Guntur Prakasam Kurnool Krishna Others
Area ( Lac Ha) Production ( Lac MT)Seemandhra – “Chilli Giant”
• All India Acreage – 8.05 Lc Ha
• Seemandhra Acreage – 1.59 Lac Ha
• All India Acreage – 12.76 Lc MT
• Seemandhra Acreage – 5.70 Lac Ha
Seemandhra District wise Area and Production - Chilli
4,293
3,333
2,080
3,114 3,153
Guntur Prakasam Kurnool Krishna Others
Seemandhra District – Chilli Productivity ( Kg/ha)
India Avg 1585 KG /Ha
Very High Guntur Chilli
Productivity – 2.65
times of India’s Avg
Productivity
Source: Dept of Agriculture AP and Ministry of Agri Govt of India
Key Crops Profiling – Horticultural Crops – District Wise0.
58
0.57
0.38
0.19
0.14
0.10
0.09
0.09
0.25
4.05
3.74
1.89
1.12
0.9
1
0.75
0.78
0.88
1.96
Ch
itto
or
Kris
hn
a
Viz
ian
agar
am
Cu
dd
aph
East
Vis
akha
pat
nam
Nel
lore
Srik
aku
lam
Oth
ers
Area ( Lac Ha) Production ( Lac MT)
India – the Largest producer of Mango in the world
India’s Production – 162 Lac MT
Seemandhra Contributes – 16.06 lac MT (10% of India’s Mango Production)
Seemandhra - Mango Acreage – 2.39 Lac Ha ( 10% of India’s Mango Acreage)
Chittor, Krishna, Vizayanagaram – Key Mango Growing Districts
Productivity of Seemandhra – at per with National average ( 6.8 MT/Ha)
Mango Cashew
0.33 0.33
0.24 0.22
0.16
0.02
0.06 0.04
0.09 0.11
0.04 0.01
East
Vis
akha
pat
nam
Srik
aku
lam
Wes
t
Viz
ian
agar
am
Oth
ers
Area ( Lac Ha) Production ( Lac MT)
India is one of the leading producers, processors and exporters in the world
India produced 0.72 million tonnes (MT) of raw cashew nuts
Seemandhra Contributes – 0.34 lac MT (4.67% of India’s Production)
Seemandhra - Acreage – 1.29 Lac Ha ( 13% of India’s Mango Acreage)
Productivity of Seemandhra – far below the national average – 1/3 of
National average
Source: Dept of Agriculture AP and Ministry of Agri Govt of India
1.92
1.4
7
1.1
7
2.84
3.79
3.23
4.52
2.32
2.65
1.4
6
1.6
1
1.4
2
2.6
4
2.20
1.79
1.47
4.35
5.98
3.7
5
5.27
2.4
5
3.35
1.93
1.9
6
1.72
2.99
Srik
aku
lam
Viz
ian
agar
am
Vis
akh
apat
nam
East
Go
dav
ari
Wes
t G
od
avar
i
Kri
shn
a
Gu
ntu
r
Pra
kasa
m
Ne
llore
Ch
itto
or
Cu
dd
aph
An
anta
pu
r
Ku
rno
ol
Net Irrigated
Gross Irrigated
Lac Ha
Irrigation – Major Thrust Area
Major Irrigated Districts
Seemandhra Net Sown are : 6.6 Million Ha Net Irrigated Area : 3.1 Million Ha
Net Sown Area under Irrigation: 47%
India Net Sown are : 144 Million Ha Net Irrigated Area : 63 Million Ha Net Sown Area under Irrigation: 44%
Source: Dept of Agriculture AP and Ministry of Agri Govt of India
India has the largest cattle population across the globe.
World’s cattle population – 130 Million
India’s cattle population – 28.5 Million
India accounts for about 21% of the worlds cattle population
Seemandhra contributes to about 2% of India’s cattle
population
6.9
2.0
2.9
4.6
5.2
5.8
8.1
8.2
11.0
OTHERS
WEST GODAVARI
EAST GODAVARI
VIZINAGARAM
KURNOOL
VISHAKAPATNAM
SRIKAKULAM
ANANTAPUR
CHITTOOR
Seemandhra District wise Cattle Population ( Lac) no.s
Seemandhra District wise Buffalo Population ( Lac) no.s
10.0
5.1
5.3
6.5
6.9
6.9
7.7
9.2
12.0
12.7
OTHERS
KADAPA
ANANTAPUR
KURNOOL
EAST GODAVARI
WEST GODAVARI
NELLORE
KRISHNA
GUNTUR
PRAKASAM India has the largest Buffalo population across the globe.
World’s buffalo population – 185 Million
India’s buffalo population – 105 Million
India accounts for about 57% of the world’s buffalo population
Seemandhra accounts for about 7.6% of India’s buffalo
population
Live Stocks – Growing Industry
Source: Dept of Agriculture AP and Ministry of Agri Govt of India
Seemandhra ranks first in the production of brackish-water shrimp and
fresh-water prawns, contributing around 40 per cent to the country’s
total marine exports.
Total production of fish and prawns in the state expanded at a CAGR of
11 per cent over FY 2008-12 to reach 1.40 million tonnes.
Fisheries – Rising Industry
0.4
0.5
0.2
0.9
1.2
3.9
4.5
0.6
0.4
1.5
OTHERS
SRIKAKULAM
VIZINAGARAM
VISHAKAPATNAM
EAST GODAVARI
WEST GODAVARI
KRISHNA
GUNTUR
PRAKASAM
NELLORE
Seemandhra District wise Fish & Prawns ( L MT) no.s
79.98 82.3186.66
11.27 14.23 14.11
2009-10 2010-11 2011-12
Seemandhra contributes about 16% of India’s total fish production (2011-12)
Lac MT
All India Fisheries Production
Seemandhra Fisheries Production Source: Dept of Agriculture AP and Ministry of Agri Govt of India
22 23 26 30 33 34 36 36
40 45 44 46 48 50
56 56 65 64 66
1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Viask Prt Trafficc Million MT
Seemandhra has the second-highest cargo-handling port after Gujarat.
The Visakhapatnam port ranks amongst the top three of the 12 major
ports in the country. In 2009-2010, it had a port traffic of 65.5 million
tonnes which accounted for 11.7 per cent of total port traffic at all major
ports.
Coking coal, iron ore, petroleum products and thermal coal are some of
the key products handled by the port. It also has a high volume of
container traffic.
Other than Visakhapatnam, the state has other 3 ports.
Logistic Advantage- Ports
Opportunity
Create world class port facility and
India’s largest cargo handling port which
can facilitate
Export for fruits, vegetables, fish ,
milk and meat
Ammonia and bulk chemicals – which
can cater the need of entire South
and East
Source: Indian Brand Equity Foundation
Food Gain Productivity Enhancement
Crop Cluster Approach – For Horticultural Crops
Agro Processing Industry
Drip Irrigation
Farm Mechanization
Revival of Sugarcane Industry
Major Thrust on Animal and Veterinary Industry
Exclusive berth in major ports for Bulk Fertilisers
Opportunities
Farmer Education
Investments
Urban Migration and Labour shortage
Infrastructure
Challenges
S Sustaining Agriculture
AAdvantage
Port
FFreedom From Poverty and Drought
EEnterprising Youth
SAFE Model for Seemandhra Agriculture
Rice Productivity Enhancement – Target Yield Approach
Target Yield
Approach
Hybrid Seed
Mechanized
Organic Manure
Pesticides
Speciality
Nutrients
Fortified
Fertilisers
Recent High Yielding Hybrid Paddy
Insecticides
Fungicides
Weedicides
Mechanized
• Transplanting
• Weeding
• Harvesting
Zn deficiency a major
problem a the early stage.
Fortified DAP (DAP-Zn and
24:24:0:8S) at the basal dose
help to reduce the Zn
deficiency at early stage –
Increase the Productivity
Yield Enhancer
Usage of Zn, Boron at the
developing stage to increase
the Uptake of primary
Nutrient
Yield Enhancer
City Compost
Press Mud – to increase
the quality of Output
Yield Enhancer
Quality Enhancer
Quality Enhancer
Yield Enhancer
Objective of Target Yield Approach
To Achieve the 5MT per Ha Rice
Productivity from the current level
of 3.2 MT/Ha
Extensive Field Work Using AV VAN, Crop Seminar and
Field Demonstration
Pulses Productivity Enhancement – Pulse Village
Identify Pulse District
• Kurnool, Prakasham and Krishna District
Identify
Pulse Village
• Village Clusters in the Pulse District
Farmer Producer
Organization
• Identification of Progressive farmers in the Pulse Village and form FPO
High Yield SeedStable and steady supply of quality
farm Inputs for FPO
Assured buy back by the companies
Extensive Field Work Using AV VAN, Crop Seminar and
Field Demonstration
Major Stake Holders
Local Govt – Identify FPOs and Pulse Village
Agricultural University – Develop Integrated Pulse Crop Package
Private Company : Supply of Quality Inputs ( Fertilisers/Pesticides/Seeds)
Private Company : Buy Back of the produce with Assured Price
• Current Yield for Pulses in Seemandhra – 660 Kg / ha
• Target Yield – 1000 Kg/ Ha
Target Yield
Approach
Mechanization
Drip Irrigation
Pesticides
Speciality
Nutrients
Micro Nutrient
Sugarcane Productivity Enhancement
Mechanized Harvesting – Increase the yield
Crop Yield enhancement
( 60-100%)
Increase Fertiliser Use
efficiency – 25%
Improve pest control
Yield Enhancer
High quality Water Soluble
Fertilisers
Drip Fertigation Schedule
Yield Enhancer
Yield Enhancer
Objective of Target Yield Approach
To Achieve 72 MT per Ha – National Average
Extensive Field Work Using AV VAN, Crop Seminar
and Field Demonstration
Integrated Pesticide Management
Yield Enhancer
Yield Enhancer
Providing Right Micro
Nutrients at the deficient in
the Micro nutrient ( Zn , Fe)
deficient soil
Yield Comparison ( MT)
61
109
72 7278
Seemandhra TN All India Avg Brazil USA
Increase focus on Drip irrigation and use of high
quality water soluble fertiliser
Source: Dept of Agriculture AP and Ministry of Agri Govt of India
Cluster Crop Approach – For Horticultural Crops
FRUIT MAIN PRODUCTION AREAS
MangoChittoor, Krishna, Vizianagaram, Cuddapah, West Godavari
Sweet Orange
Prakasam, Ananthpur
BananaEast and West Godavari, Guntur, Vizianagaram, Cuddapah, Kurnool
Papaya Cuddapah, Ananthpur, Prakasam
SPICES MAIN PRODUCTION AREAS
Chillies Guntur, Krishna, Prakasam
Tamarind Ananthpur, Chittoor
Vegetables MAIN PRODUCTION AREAS
Tomato Kurnool, Chitoor, Prakasam
Onion Kurnool, Cuddapah.
Tapioca East Godavari
CropPresent productivity per Ha. (MTs)
Maximum productivity per Ha.(MTs)
Target productivityper Ha.(MTs)
Mango 6.9012.20 (Uttar
Pradesh)9.00
Cashew 0.351.26
(Maharashtra)0.75
Pomegranate 10.0011.40
(Karnataka)10.80
Banana 35.0062.00
(Maharashtra)40.00
Vegetables 16.8030.40
(Tamilnadu)20.00
Objective of Cluster Crop Approach
Increase the Productivity
Increase logistics efficiency
Increase usage of MI ( Micro Irrigation)
Creations of Cold storage and Agri Processing centres
near the Crop cluster
Horticultural Crops
Balanced Nutrition through Drip
Micro Irrigation
Usage of Speciality Nutrients
Extensive Field Work Using AV VAN, Crop Seminar and Field
Demonstration
Major Stake Holders
State Govt – Funds for Micro
Irrigation and Cold Storage
Agricultural University – Develop
Integrated Horticultural Crop Package
Private Company : Supply of Quality
Inputs ( Speciality Nutrients/ Drip
Equipments)
Private Company : Cold Storage
Creation and Buy back arrangements
Export
Enhance Crop Productivity
Strategy for Improving Productivity
Source: Dept of Agriculture AP and Ministry of Agri Govt of India
Seemandhra – Sustaining Urbanization
Sustaining Massive Urbanization in Seemandhra
Creation of Sewerage system and solid-waste management system
Advantage of Seemandhra:
Solid waste collection efficiency is very high across the cities of Seemandhra and varies from 85 to 100 per cent, on an average, for all the cities.
Objective:
Solid waste collection efficiency needs to convert into sustainable business.
Proposed Value Chain
Replenish the Soil Carbon
Increase the Power
Supply
Objective of MSW Management
• Create Green Metro cities across
Seemandhra region
• Increase the Soil carbon and soil fertility in
Agriculture economy
• Increase the renewable power energy and
meet the ever increasing power supply
requirement
“Carbon Credit Earning State”
DAP
Total India sale– 91.36 L MT
Seemandhra sale – 3.78 L MT
NP/NPK
Total India sale - 72.98 L MT
Seemandhra sale – 10.3 L MT
MOP
Total India sale – 21.36 L MT
Seemandhra sale – 2.06 L MT
SSP
Total India sale – 39.70 L MT
Seemandhra sale – 1.88 L MT
Urea
Total India sale – 301.66 L MT
Seemandhra sale – 15.37 LMT
Districts DAP NP/NPK MOP SSP Urea
Anantapur 0.16 0.69 0.07 0.20 0.75
Chittoor 0.09 0.29 0.05 0.08 0.60
East Godavari 0.45 0.93 0.28 0.12 1.84
Guntur 0.64 1.42 0.17 0.14 2.29
Kadapa 0.12 0.51 0.12 0.04 0.56
Krishna 0.46 1.39 0.29 0.36 1.78
Kurnool 0.49 1.83 0.19 0.04 1.28
Nellore 0.23 0.64 0.15 0.13 1.41
Prakasam 0.28 0.77 0.08 0.16 0.86
Srikakulam 0.18 0.12 0.07 0.03 0.67
Visakhapatnam 0.03 0.03 0.03 0.03 0.42
Vizianagaram 0.11 0.13 0.06 0.05 0.59
West Godavari 0.53 1.55 0.50 0.51 2.34
TOTAL 3.78 10.30 2.06 1.88 15.37
State Production Capacity 8.25 19.75
unorganised players 15.20
State Fertiliser Requirement and Production ability
Strategy:
To further strengthen port operation
for fertiliser raw material
Objective: Ring-fencing – fertiliser requirement for States
Period: 2012-13 source: FAI
Strategy for the Port
Kakinada and Vishakhapatnam – Dedicated cargo handling facility for Bulk
fertiliser and raw materials for Fertilisers ( Automated Cargo Handling)
Advantage:
Self Sufficiency in fertilisers – through Import and domestic manufacture
Cater the requirement for entire South and East
KakinadaGANGAWARAM – Dedicated cargo handling facility for Agricultural / Horticultural
processed products
Advantage:
Export Boost for Rice and Processed products
Advantage Port
Freedom from Drought
• Crop Diversification
• Increase Irrigation
Freedom from Poverty
• Job creation for aspiring Rural youth
Freedom from Drought – Crop Diversification
Target : Rainfed districts / low rainfall districts – Kurnool, Anantapur
Crops:
a) Oil seeds - Sunflower
b) Medicinal Plants – Stevia & Tapioca
c) Spices & Condiments – Coriander (Kurnool, Kadapa, Anantapur & Prakasham),
Tamarind (Anantapur & Chittoor), Aonla, Curry Leaf, Drum stick
Advantages:
- Less dependence on monsoon
- Less chance of Crop Failure
- Assured income
Government Support – Transfer of Technology & Educating the farmers
9,282
4,470
8 1,555
17,239
125
10,765
10
KURNOOL ANANTPUR EAST GODAVARI PRAKASAM CUDDAPAH CHITTOOR
Coriander Tapioca
Kurnool Anantpur East Godavari Prakasam Cuddapah Chittoor
Sunflower 1,40,629 55,286 1,435 23,750 53,688 3,280
Ha
Major Crop Diversification – as on date
Ha
District for Crop
Diversification
Focus on Tapioca
Cultivation
Source: Dept of Agriculture AP and Ministry of Agri Govt of India
Freedom from Drought – Increase Irrigation
• Net arable land – 7 Mn Ha
• Net Irrigated land – 3.1 Mn Ha
• Area under Micro Irrigation and Sprinker - 3 lac Ha
Government
Farmer
Company
Higher Subsidy & Fertigation
schedule recommendati
on by University
Introduce new chelated products and World class
Specialty Nutrients with better usage
efficiency
Better Yield & Export Quality
A
Ci
Low High
High
Low
Drip Irrigation Acreage
Ho
rtic
ult
ura
l Cro
p
AnanthpurChittor
Cuddapah
East Godavi
West Godavi
Kurnool
Focus Districts to Increase Area
under MI
Potential District Identification
Strategy : Increase Micro irrigation facility in Cash & Horticultural crops
Potential District
Crop
Chittor Mango, Tomato
CuddapahBanana, Papaya, Lime/Lemon, Onion, Coriander
East Godavari Banana, Topica
West Godavari
Banana
KornoolBanana, Onion, Vegetables, Coriander
High Acreage in Horticultural Crops but Low
MI penetration
Tissue Cultured Banana and further Crop diversification with Horticultural crops – demand for
MI – expected to increase
Source: Dept of Agriculture AP and Ministry of Agri Govt of India
Freedom from Poverty - Farm Mechanization – Creating New Jobs
Ci
Low High
High
Low
Farm Mechanization
Ric
e A
crea
ge
East Godavari
West Godavari
Guntur
Krishna
Nellore Prakasham
VisakhapatnamChittorCuddapahAnathapurKurnool
Srikakulam
High Growth Potential
Farm Mechanization to be maximized in Rice growing Area
Tillage& Seedbed Preparation
Sowing/ PlantingFertiliser
ApplicationIrrigation Harvesting Post Harvesting
CropCycle
Mechanization
High Low
Farm Mechanization Opportunity
Harvesting, Crop Care and Seeding are top priority for the farmer
Similar Experiment successfully executed in T.N.
Source: Dept of Agriculture AP and Ministry of Agri Govt of India
Freedom from Poverty - Agri Finance to Farming Community – Increase the Rural Prosperity
Key Points Existing Proposed
Banks Net Work and Manpower is not so extensive to reach all Farmers in Seemandhra
Appoint – Mana Gromor Centres as Business Correspondent to bring the customer to the bank. As date, 600 Mana Gromor centres in AP and around 2500 company executive directly working with farmers. Customer profiling and loan execution will be fast
Disbursement of Loan by Commercial Banks
Loan Disbursement – Medium, Marginal and Medium Farmers still dependent on Money lenders – Cost of Credit 24-36% annualized
Commodity Financing Presently for Cash crops like Chilii, Chana, Tur – but penetration is low to Medium
Objective:
Reduce dependency on village
money lenders
Increase the Farm Credit penetration
by using vast rural retail ( Mana
Gromor) network in Seemandhra
Timely credit and assured supply of
quality farm inputs
Increase commodity financing to the
farming community to get the better
price for
Better Price realization, Lower
Interest Cost and increase farm
productivity
Rural veterinary services – Empowering Local Youths
Advantages of Rural veterinary
services
Complete solutions in
veterinary at the village
level by prodding –
Veterinary doctor
service
Feed
Medicines
Supplements
Artificial insemination
to increase the
productivity
Focus Districts
East and West Godavari, Guntur,
Krishna, Prakasham, Nellore
Proposed Model
Aspiring Rural Youth
Govt of Seemandhra
Training and Providing Certificate of Veterinary
Assistant
Private Company
High Quality Feeds
Medicines Supplements
Company Business Correspondent
Inputs
To provide Door Step service and Products at the Village level
Return for the Youth:
Fixed service charge for diagnosis the disease from the farmers
Fixed Service charge for Artificial Insemination from the farmers
Profit for the sale of Veterinary products from the Companies
Creating Jobs and Entrepreneurship for
the Aspiring Rural Youth and Increase Cattle and Buffalo
productivity
Micro Propagation ( Tissue Culture) – a New Frontier
Micro Propagation: A whole plant can be regenerated from a small tissue or plant cells in a suitable culture medium under controlled environment. The plantlets so
produced are called tissue-culture raised plants.
Advantages of Tissue Culture
Rapid multiplication
Requirement of limited
mother stock
Product uniformity
Season independent
production
Agronomic advantages
Plant exchange
High returns
Focus Crop
Banana (Grand naine, Dwarf
Cavedish, Robusta)
Focus Districts
East and West Godavari, Guntur,
Vizianagaram, Cuddapah, Kurnool
Establishment of
Commercial Plant Tissue
Culture Unit
Storage room for
chemicals.
Media Preparation
Room.
Washing room.
Inoculation Room.
Growth Room.
Green house
Investment and Return
Cost of Production
(per annum)
(Rs. lakhs)
Recurring cost 14.52
Depreciation @10% 0.80
Interest (@17%) 1.31
Total 16.63
Turnover
Total plantlets 3 lakhs
Selling price Rs. 8 per plant
Total turnover Rs. 24 lakhs
Net profit Rs. 7.37 lakhs
% Profit on sales 30%
IRR 19%
ROI 56%
Debt ( Rs Lacs) 10.25
Equity ( Rs Lacs) 3.63
Total ( Rs Lacs) 13.73
Debt : Equity 3:2
Rate of interest on loans 17%
Funding
State Govt
Entrepreneur
Youth
Bank
Subsidy: 50% of Debt
Loan : 50% of Debt
Equity
Assured Sales : Sell Tissue Culture directly to the Rural Retailers ( MGCs)
or Farmers
Pay
bac
k th
e EM
I w
ith
in 2
Yr
Creating Jobs and Entrepreneurship for the Aspiring Educated Rural Youth and Increase Banana productivity of the State
Source : DBT Government of India
Proposed Model
Green house for Horticultural Crops – Unleashing New Opportunity
Green House: Any framed or covered structure with controlled environmental condition used for the production of fruits, vegetables,
flowers or growing plants and it allows to operate by man is Green House.
Advantages of Green House
Greater environmental
control
Uniform quality production.
Greenhouses may be used
to overcome shortcomings
in the growing qualities of a
piece of land.
Greenhouses are often used
for growing flowers,
vegetables, fruits, and
transplants.
Special greenhouse varieties
of certain exotic crops
Focus Crops
Vegetables, Onions and Exotic export
oriented Crops
Focus Districts
Proposed Stake Holders
NHB & State Govt
Entrepreneur
Youth
Bank
Current 20% Subsidy By NHB
+Proposed 20% Subsidy
by State Govt
50% Loan – under priority sector lending
10% Equity
Growing Vegetables and Exotic crops – under Green House during Off Season
Higher Price realization due to Increase Quantity and Quality
Pay
bac
k th
e EM
I wit
hin
2 Y
r
ROI in Green House: Payback period: 2 Yrs and Yield Increase – around
90% ( Tomato) Profit per Acre of land – Rs 7-10 lacs ( avg)
Farmers
Collection Points
Collection Centres
Primary Processing
Centres
DistributionCentre
Domestic markets
Export markets
Retail
Food Parks – Job Creator
Model Food Park Primary processing centre:
Cooling, sorting, grading, packaging
and storing
Collection from max. 50 - 100 km
Backward chain optimisation from
farm to fork (incl. seeds and tissues);
farmers become preferred suppliers
Reduce shrinkage by expanding cool
chain
Increase quality (+price)
Extend potential market
Focus Districts: Chittor
State Govt
Company
Bank
Providing Land
Favourable Policy for Direct
procurement (APMC act)
Exclusive Port handling
facility for Process Products
for Export
Attracting FDI
Long Term loans at low cost
Setting Up of
Infrastructure
Creating supply chain for
direct procurement
Major Stake Holders
Creating Massive job opportunity at rural level
Reduction of Post harvest losses Increase Foreign Exchange Revenue
through Export
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