selected business article 2

Selected Business Article

Love Inc.

http://money.cnn.com/technology/love-inc/?autoplay=1&playvid=1&iid=HP_River

Alison Bonaviso Prof. Klinkowstein

• The dating game has changed

dramatically with the advent of

technology.

Alison Bonaviso Prof. Klinkowstein

• Apps and Websites have started

to become the main way people

find dates.

Alison Bonaviso Prof. Klinkowstein

• Companies are making a lot of

money from these apps.

Alison Bonaviso Prof. Klinkowstein

• Some companies have customers

pay to make them seem more

datable.

Alison Bonaviso Prof. Klinkowstein

Alison Bonaviso Prof. Klinkowstein

Setting/Activity for Ethnographic

Observation

College campuses with students using

smart phones or internet enabled devices.

Alison Bonaviso Prof. Klinkowstein

Ethnographic Research Observations:

Even when together, students seem to be more engaged in their devices than the human next to them.

Ethnographic Research Observations:

Content from the devices sometimes drive

conversation and interactions.

Alison Bonaviso Prof. Klinkowstein

Ethnographic Research Observations:

When alone, students are always on their

devices.

Alison Bonaviso Prof. Klinkowstein

Ethnographic Research Observations:

•While using their devices, most students tend to touch and hold their faces.

Alison Bonaviso Prof. Klinkowstein

Ethnographic Research Observations:

•When asked about their

feelings about online dating,

students said they prefer to

find dates in person.

Alison Bonaviso Prof. Klinkowstein

Ethnographic Research Observations:

•Their feelings on online dating

contradicted their behavior

since they were always

engaged in their devices

instead of interacting.

Alison Bonaviso Prof. Klinkowstein

Proposed Business Solution

To nudge people to interact with humans in real life:

• a new phone case that syncs with an specially designed app

• release a joy buzzer type shock to deter the user away from using the phone during a set time period.

Alison Bonaviso Prof. Klinkowstein

Proposed Business Solution

• App will allow the user to set a time period

that disables the phone and syncs with the

phone case.

• Case then sends a shock if the user

attempts to use the phone within the

designated time period.

Alison Bonaviso Prof. Klinkowstein

Proposed Business Solution

• The result will be to deter people away

from using their phones at a social

gatherings.

Alison Bonaviso Prof. Klinkowstein

Tagline Research:

• American Airlines: Something Special in

the Air

• Cisco Systems: Empowering the Internet

Generation

• General Electric: We Bring Good Things

To Life

Alison Bonaviso Prof. Klinkowstein

New Tagline:

Make Meaningful Relationships

Alison Bonaviso Prof. Klinkowstein

Alison Bonaviso Prof. Klinkowstein

Raw Background Images:

Alison Bonaviso Prof. Klinkowstein

Raw Background Images:

Alison Bonaviso Prof. Klinkowstein

Raw Background Images:

Alison Bonaviso Prof. Klinkowstein

Raw Background Images:

Alison Bonaviso Prof. Klinkowstein

Raw Background Images:

Alison Bonaviso Prof. Klinkowstein

Raw Background Images:

Infographic Sketches

Alison Bonaviso Prof. Klinkowstein

Infographic Sketches

Alison Bonaviso Prof. Klinkowstein

Infographic Sketches

Alison Bonaviso Prof. Klinkowstein

Infographic Sketches

Alison Bonaviso Prof. Klinkowstein

Alison Bonaviso Prof. Klinkowstein

Imagined Product/Service, In Situ

Visualization

Selected Environment/User Image

Selected Device Image

Imagined Product/Service, In Situ

Visualization

Alison Bonaviso Prof. Klinkowstein

Imagined Product/Service, In Situ

Visualization

Alison Bonaviso Prof. Klinkowstein