selected business article pdf

Selected Business Article

Millennials Are Saying No to

Credit Cards

http://money.cnn.com/2014/09/08/pf/millennials-credit-cards/

Jessica Harrington Professor Klinkowstein

Summary

• 6 out of 10 don’t own a credit card

Summary

• Bad economy and fearing debt

Summary

• Good credit score is essential

Setting / Activity for Ethnographic Observation

Millennials buying things at book store with credit or debit card.

Ethnographic Research, Millennials Using a Credit or Debit Card

Ethnographic Research Observations

• All but one of the students observed used debit cards or cash to purchase items

• Students observed did not make big purchases, only small items from bookstore

• One man who bought a grey hoodie did not respond to the cashier when she said hi to and asked him about his day

• Students didn’t seem to spend more than $30. They probably don’t have that much spending money.

• Male students seemed more anxious about talk to the cashier than women. (talked quickly, less eye contact)

Ethnographic Research Findings

• Students don’t need bank credit cards because they’re not purchasing expensive things. A store credit card would possibly attract people.

Design