selling ads online made fast simple and sexy - adtaily at barcamp budapest 2010
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Part of
AGORA Group
Selling ads oline made
fast, simple and sexy
unsold inventory of big online publishers
2009, businessinsider.com
40% to 90%
CC TheTruthAbout
from vast amount of user generated content
No revenue at all
CC bigcityal
banner blindness
switching from search to real time web
Struggling for innovation
in online advertising
CC Chris Denbow
Why?
Oversized industry
of online marketing
CC Sean Munson
costly sales people
media agencies
advertising networks
Entry barrier for
the businesses
CC Josh [unemployed IT dude]
who knew how to do it offline
Too much knowledge required
CC htby
CPM
CPC
CPA
SEO
SEM
pagerank
keyword
bidding
pageviews
unique users
expandable
toplayer
page takeover
skyscraper
etc…
Turn your visitors
into advertisers!
Let them do it fast and often!CC markfftang
Listen to the instincts
The widget: click on “Advertise here”
Buy the ad without leaving the site
Your ad is displayed here & now
Fast
CC tuppus
Simple Sexy
CC Luiz FelipeCC Joe Lanman
3 step process
flat fee pricing
0% commission
Does it already work?
500 000 000 impressions
of the widget/month
9000 publishers in Poland
since June
Agora successfully sells
to small business
in all their news & content-
based online media
Unique revenue share model for
social media platforms
blogger/
platform user
advertiser
platform owner
$10
$7
$3
successful performance on
5 major Polish blogging platforms
Our timeline
Jun 2009Sep 2008 Mar 2010
Crossing
the borders!
Hungary?
Köszönöm a figyelmet!
twitter.com/julencja
julia@adtaily.com
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