selling on etsy part 3 of 5
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Selling on EtsyA look at the prospect of creating a business storefront on the Etsy marketplace.
Table of Contents
Section Title PageWhat is Etsy? 3Selling on Etsy 10Shopping on Etsy 19Etsy Storefront 23Selling Costs & Fees 35Etsy SEO 39
The Steps 45Some SEO Tips 59
Tips for Earning Income 63Etsy Resources 76Alternatives to Etsy 84Apps for Etsy 91Works Cited 106
Etsy SEO A look at the contributing factors to SEO on Etsy and some tips on how to increase your Etsy search rank.
Image Source: Google Images
Etsy SEO- It’s a Process
SEO is generating new, high-quality leads to the Etsy shop
View Etsy as a database- A program based on data
Data is taken form shop listings
“Garbage in, Garbage out”
The results are only as good as the data that goes in
Etsy SEO- It’s a Process
Etsy sellers are constantly tweaking, so page ranks tend to fluctuate
Don’t tweak pages each day- Keep pages reasonably static
If an item sells out, try and reuse the same page when it is back in stock
Image Source: Google Images
Etsy SEO- It’s a Process
is King Create unique, but strong product headlines
and titles
If products are similar to each other, write a unique title for each product
Be specific, thoughtful, and use relevant keywords while writing searchable product descriptions
Search engines use unique content to match up a page to a search query
Use standard terms and fill out the About page
Think like consumers to get ideas on what to write
Etsy SEO- It’s a Process
Linking Linking is a simplistic way to increase SEO
ranking
There is no rule on how many links are ideal as each link has a different value
Business owners with blogs should be careful yet ready to promote their Etsy shops
Try and contact websites that are inviting guest posts or that require content
Search engines identify dodgy links so don’t try to buy links or use spam techniques
Image Source: Google Images
Etsy SEO- It’s a Process
Get Social Social media platforms are a great way to
promote products
When social platforms are joined, it enables search engines to know more about the brand and its products
Joining social platforms also provides the business with unmatched visibility
There is a higher probability of customers reaching the Etsy shop and making a purchase
People may also link to your shop from your social promotion
Image Source: Google Images
The Steps
Some helpful steps to improving your Etsy SEO and sales
Compiled by Author from Source: annaleacrowe.com
Etsy SEO- How to Improve you SEO
Step 1: Keywords and Tag Words
Research Keywords and Tag words
Use Google Adwords for insight and to find related search words and termsThe Etsy Search bar is also useful to research what terms buyers are searching with
Step 2: The Etsy Shop
Etsy Sections Bonus Keyword Locations
Shop Title & Shop
Announcement
Etsy SEO- How to Improve you SEO
Step 3: Etsy ListingListing titles are what search engines read when scanning
listingsThe title can be repeated
five times with each listing photo
The first three words are
crucial
Step 4: Social Media
Don’t just rely on the Etsy
shop to drive sales
It’s important to find where
your community engages to
drive inbound links
Pinterest has the tendency to have the
biggest ROI for Etsy shops
Compiled by Author from Source: annaleacrowe.com
Etsy SEO- How to Improve you SEO
Step 5: Blogging
Use blogs as a resource for people you’re targeting
for sales
Try featuring other sellers as well• Linking to other bloggers or
sellers adds authority to your Etsy store
Step 6: Online Presence
Engage in influencer
marketing or guest
blogging to drive traffic to the shop
Try also listing
products on other
marketplaces
Compiled by Author from Source: annaleacrowe.com
Etsy SEO- How to Improve you SEO
Step 7: Graduate from Etsy
Create an e-commerce online shop when ready to grow beyond EtsyShops can be hosted on e-commerce domains or they can be connected to a hosting platform
Compiled by Author from Source: annaleacrowe.com
Some SEO Tips
Additional tips for increase sales on Etsy
Etsy SEO: Tips
Mix specific terms with general ones intelligently while writing descriptions
Makes sure to repeat only the most important words from your title
Try to be more creative by using more phrases than a single word
Etsy SEO: Tips
Use the same phrasing in the Shop Title, listing titles, the first part of the item description, and in the tags
The Shop Announcement is the description that shows up in Google searches
After items are listed, modify titles and tags when items aren’t being found in searches
Contact Us for the Full Presentation:
Mediacontact USA Inc.13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112E: contact@mcusa.co
www.mediacontactusa.com
Works Cited
Crowne, Anna. "SEO for Etsy: an SEO guide for Etsy sellers." HELLO ANNA BRANDING, 20 Feb. 2016, annaleacrowe.com/seo/seo-for-etsy/. Accessed 21 Sept. 2016.
Danielle. "ETSY RELEVANCY: WHAT IS IT AND WHY DOES GETTING FOUND IN ETSY SEARCH MATTER?" The Merriweather Council Blog, 27 Jan. 2016, www.merriweathercouncilblog.com/2016/01/what-is-etsy-relevancy-and-why-does-getting-found-in-etsy-search-matter/. Accessed 21 Sept. 2016.
Heaton, Erin. "14 Tips from my first year selling on Etsy." Lansdowne Life, Lansdowne Life, 11 Aug. 2014, www.lansdownelife.com/2014/08/14-tips-first-year-selling-etsy.html. Accessed 21 Sept. 2016.
Jacobsen, Tara L. "ULTIMATE ETSY SEO GUIDE." MARKETING ARTFULLY, TARA L. JACOBSEN, PA., marketingartfully.com/2015/09/16/seo-for-etsy-sellers-ultimate-etsy-seo-guide/. Accessed 21 Sept. 2016.
RICKERBY, ANDRE. "4 Ways to Improve Your SEO and Increase Your Traffic." Etsy, 28 May 2013, www.etsy.com/seller-handbook/article/4-ways-to-improve-your-seo-and-increase/22819094473.
---. "4 Ways to Improve Your SEO and Increase Your Traffic." Etsy, Etsy, Inc., 28 May 2013, www.etsy.com/seller-handbook/article/4-ways-to-improve-your-seo-and-increase/22819094473. Accessed 21 Sept. 2016.
Vats, Shashvat. "The Ultimate Etsy SEO Guide." MySocialPig Blog, MySocialPig, 2 Aug. 2016, mysocialpig.com/blog/ultimate-etsy-seo-guide/. Accessed 21 Sept. 2016.
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