seo now 2014

SEO Now. 2014.

We’ve Had A Think

How?

Why?

What?

Start with Why: Simon Sinek

How?

Why?

What? WhatEvery organization knows what is does.It’s the products and services they sell.

HowSome organizations know how they do what they do. The things that make them special and set them apart.

WhyIt’s a purpose, cause or belief. The reason your organization exists.

When all three pieces are in balance, others will say, with absolute clarity and certainty, “We know who you are,” “We know what you stand for.”

Inspiring People

WhatHowWhy

SEO Now, is amazing

It starts with Why

I Believe

How?

Why?

What?

2011, 2012, 2013

Rankings, Traffic, Revenue

Technical, Content & Links

?

Why?

The Why Of SEO Now.

ConsiderationEvaluation

ClosureShare

SEO is no longer about optimizing for the search engines, but for people.”

Dennis Goedegebuure

Head of Global SEO, Airbnb

“

Why?

SEO Now

We’re Selling Moments

We’re Not Selling Rankings

Pitch the WHY of SEO

In those moments our customers are searching for things we know lots about. We should be there with the best and most relevant answers.”

Your Name

“

Moments Build Brands

A Brand is not a product or a promise or a feeling. It's the sum of all the experiences you have with a company.”

Amir Kassaei

“

Brand Equity Is Very Valuable

And There’s More

Revenue

Market %

Brand

How?

Why?

2014 How?

Discover Customer Moments

Publish Content For People

Content For Organic Search

Visibility

Create optimal amount of content that

is the best result for the customer query

Create a constant stream of content that our audience loves to

read and share

Increase Intersection Size

Content To Be Shared

Measure + Optimize

Publish Amazing Content

Most Amazing Content On Web

OK

MVC

Pathetic

Qu

alit

y o

f C

on

ten

t

Links, Shares, Search Visibility, Word-of-Mouth… Received

Harmful Zero Low Massive

PeopleInfluential In

Google

PeopleInfluential In

Twitter

Identify & Create Ongoing One-to-One Relationships With Influencers

Identify + Nurture

Promote Content To People

Influential Customers

Information ArchitectureQuery / Page Relevance

Page SpeedDesign & UX

Desktop / Mobile / Tablet

Issue Management

Query / Page Relevance

Int. & Ext. Link Strategy

Schema

International

Measure + Optimize

On Websites Optimized For People

ContentManager

TechnicalOptimizer

SEOStrategist

LinkManager

Data / InsightAnalyst

CampaignPlanning Team

WebDevelopment

UsabilityTeam

ContentWriters

Paid SearchTeam

PRTeam

DisplayMedia Team

SocialTeam

eCRM

SocialTeam

eCRM

Delivered By A Team Of People

All Aiming For TheSame Goals

How?

Why?

What?

2014 What?

KPI’s For People

Do You Believe?

SEO Now, is amazing

It starts with Why

Join The SEO Now Group

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