seo & social media marketing w/ tumblr

Post on 08-May-2015

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My presentation from SMX Toronto 2013 on the "Social Sites You Shouldn't Overlook" panel, detailing how to successfully use Tumblr for social media marketing and SEO.

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Social Media Marketing & SEO w/

Tumblr

Takeshi YoungTechnical SEO Project Lead

Become, Inc

takeshiyoung@gmail.com

Tumblr

Tumblr

202M monthly/visitors(quantcast)

Tumblr

202M monthly/visitors(quantcast)

9th Largest network of sites in the US

Tumblr

202M monthly/visitors(quantcast)

9th Largest network of sites in the US

96 million blogs

Tumblr

202M monthly/visitors(quantcast)

9th Largest network of sites in the US

96 million blogs

50% under age 25

Brands on Tumblr

What is Tumblr?

What is Tumblr?

+

What is Tumblr?

+

• Blogging

What is Tumblr?

+

• Blogging • Feed• Followers• Sharing

Tumblr Dashboard

Benefits of Tumblr

Benefits of Tumblr

1.Dofollow Links

Benefits of Tumblr

1.Dofollow Links2.Awesome Content Discovery

Benefits of Tumblr

1.Dofollow Links2.Awesome Content Discovery

3.Great Testing Ground

Benefits of Tumblr

1.Dofollow Links2.Awesome Content Discovery

3.Great Testing Ground

1) Dofollow Links

1) Dofollow Links

1) Dofollow Links

1.From the Blog

1) Dofollow Links

1.From the Blog2.From Blog Posts

1) Dofollow Links

1.From the Blog2.From Blog Posts

3.From Reblogs

2) Awesome Content Discovery

3) Great Testing Ground

Benefits of Tumblr

1.Dofollow Links2.Awesome Content Discovery

3.Great Testing Ground

Applications

Applications

1.Get Your Brand on Tumblr

Applications

1.Get Your Brand on Tumblr2.Microsites

Applications

1.Get Your Brand on Tumblr2.Microsites

3.Building Backlinks

Applications

1.Get Your Brand on Tumblr2.Microsites

3.Building Backlinks4.Content Testing Ground

Content Ideas

1) Memes

http://bit.ly/seomeme

2) Animated GIFs

1.Tumblr2.4gifs.com3.gifbin.com

When a client asks me to get them number 1 rankings in Google

3) Quotes

4) Photography

Content Ideas

1.Memes (http://bit.ly/seomeme)2.Animated GIFs

3.Quotes (as graphics)4.Photography (especially B&W)

Grey Hat

Grey Hat

1.“Curating” Content

Grey Hat

1.“Curating” Content2.Reblogging Content

Grey Hat

1.“Curating” Content2.Reblogging Content

3.Redirecting Your Tumblrog

Social Media Marketing & SEO w/

Tumblr

Takeshi YoungTechnical SEO Project Lead

Become, Inc

takeshiyoung@gmail.com

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