seo social-media-presentation-salony-creations

Introduction  

•  Born  in  a  business  family  

•  15  years  experience  

•  Established  in  2004  

•  Evolved  from  Graphic  Design  to  Search  MarkeCng  to  Social  Media  

•  Worked  with  more  than  200  industries  

Companies we have recently worked with:  

Core Competencies  

1.  Search Engine Optimization and Marketing with PPC Campaigns���

2.  Social Media Marketing – Primarily Facebook���

3.  Email Marketing���

4.  Web Development  

•  Determine  your  website’s  target  audience  

•  IdenCfy  the  keywords  being  used  to  find  compeCtors’  websites  in  your  market  

•  OpCmize  your  site  so  it  will  show  up  in  the  top  of  the  list.  

•  Keyword  Analysis  

•  Adwords  Campaign  Setup  

•  Landing  page  opCmizaCon  •  Conversions  

Fact:  In  the  Mena  Region  60%  of  the  popula7on  uses  Google  to  Search!  

Keyword Analysis Example  Noble  Insurance  Keywords  Searched:  Property  Insurance  Marine  Insurance  Engineering  Insurance  Liability  Insurance  Motor  Insurance  AviaCon  Insurance  Miscellaneous  Insurance  Property  Insurance  Individual  Life  Insurance  Individual  Medical  Insurance  Employee  Benefits  Scheme  Risk  Management  Insurance  Consultancy  

Approximately 300,000 searches for services of Noble Insurance!

Keyword Analysis Example  Total  Freight  InternaConal  Keywords  Searched:  logisCcs  company  dubai  freight  forwarding  air  cargo  excess  baggage  

Approximately 200,000 searches looking for services of Total Freight

Adwords Campaign Setup  

Average Campaign has about 800 keywords

And approximately 100 ads setup

Adwords ���Campaign���in Action  

Landing Page Optimization  

Navigation Menu Optimization

Incentivised Lead Generation Form

Seo Relevance Headings

Social Proof

To encourage maximum conversions

Results  

We  are  star7ng  to  see  some  growth  with  what  we  have  done  to  date  (new  e-­‐bookings  or  e-­‐sourced  bookings  are  on  the  increase  -­‐  currently  15%  of  total  vs.  75%  for  repeat  bookings  from  all  sources).    Peter  Obee  –  Owner  Cool  Aroma  Spa,  20/12/2012  

Testimonial

2091 Clicks in 5 months

Avg monthly Spend in 5 Months: 1358 AED

Increase in business revenue 15% per month

Social Media  

IS NOT A SALES PLATFORM

IT’S A MARKETING PLATFORM TO:

IT’S ABOUT BEING TOP OF MIND RECALL AT THE POINT OF PURCHASE!

Why should any one use Social Media?  

Because,

People Love to Talk

People Love to Share

People Love to Advice

Also because,

People Love to Listen too

People Love to Share further

People Love to Get Advice

Social Media Statistics  

2,998,900    People  who  live  in  the  United  Arab  Emirates  age  25  and  older  

2,062,900    Who  are  male!  

Precise    Targe?ng!  

Our Process  

1.  Understand the Business 2.  Understand Buying Process 3.  Identify the Goal of going Social

•  Create Email List •  Drive Traffic to the website or •  Just Brand Awareness

4.  Create a Content Strategy •  Because it is the content that people share!

5.  Create Engagement Strategy •  Contests & Sweepstakes

6.  Measure Conversions – Google is your best tool

Case Study : LIH GROUP  

Case Study : LIH GROUP  

We  also  make    Custom  tabs  in  Facebook  Pages  and  Engagement  Apps  like  Contests  and  Sweepstakes  

Case Study : LIH GROUP  

Posts  Promo?ng  Proper?es!  

Relevant  Content  Pos?ng  

Case Study : LIH GROUP  MEASUREMENT  

Email Marketing Samples  Dec  2012   Jan  2013   Feb  2013  

Email Marketing  1.  We execute list building campaigns

•  By driving Google traffic to landing pages •  Popup forms on websites •  Using facebook Like Gates •  Using social media engagement activities

2.  We create subject lines that ensure that emails land in Inbox 3.  We use awesome designs and strong copy to encourage action –

That is a Click to go to website landing Page

Website Design & Development  

We Create Stunning Websites That Sell!

At the end of the day, purpose of all marketing be it Google, Social Media or Email is to drive traffic to the WEBSITE

As buying decision's are made on the website.

Our Services in a nutshell!  

Thank you.  Linkedin  :  hWp://www.linkedin.com/namitaramani  Website:  hWp://www.salonycreaCons.com  

Spa  MarkeCng  Portal:  hWp://www.spagenie.ae  Facebook:  hWp://www.facebook.com/Namita-­‐Ramani  

TwiWer:  @Namita_Ramani