seo toronto presentation
Post on 11-Nov-2014
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Content
• The Search Landscape• How Search Engines Work• Building Accessible Sites• Conducting Keyword Research• Link Building Strategies• Social Media & Web Influences
Google Heat Map
Organic vs. Paid Search
Click Percentages
Click-Through Rates
Local Results
Crawling & Indexing
Domain Authority
Page Rank
Google Ranking Algorithm
SEO Pyramid
Link Architecture
Duplicate
Canonical
URLS
Sitemap
Title
Tag Length
Anchor
Image Alt
Rank Effort
Long Tail
Search Demand Curve
Popular Keywords
Conversion
Converting on Traffic
Other Importants• Freshness• Unique• H1, H2• Keywords• Keyword research• 3 Pillars of SEO: 1. Content 2. Architecture3. Links• Search Engine Submissions• Link Research• 301 Redirects• Duplicate Meta• Collaboration with Links
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