september 2011 | getting started on linkedin join the largest online professional social network...
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September 2011 | Getting Started on LinkedIn
Join The Largest Online Professional Social Network
September 2011
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September 2011 | Getting Started on LinkedIn
Visualize Connections:How are you and your contacts connected?.
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September 2011 | Getting Started on LinkedIn 3
Be professionalUse a nice headshot or something work related. No pets!
September 2011 | Getting Started on LinkedIn 4
Create Your Personal URL
This will help you better communicate
your name or business so that you
can use this link on your email or
blog. It can also reinforce your
personal or business’ branding.
September 2011 | Getting Started on LinkedIn 5
Who are you in 120 characters or less?
Christopher Harrold
VP, Business Development, Digital Technologies Group at Mohawk Fine Papers
Location Albany, New York Area Industry Paper & Forest Products
September 2011 | Getting Started on LinkedIn 6
More about you.
“In 1985 I completed my MFA in Photography and was headed to fulfill my aspiration to teach college level art/photography (and a little bit of print making and art history)...only to find out that the few jobs available were going to people with years and years of teaching experience. So, I began a path in desktop publishing and photo finishing that led me to the paper industry and a long fulfilling career with a company that has allowed me to grow personally in an incredibly entreprenurial environment. Today we are recognized leaders in the digital printing segment, innovating and helping shape the changing photo and publishing segment and on the vanguard of environmental sustainability. All in all, a pretty great ride...so far...plenty of great things up ahead!”
September 2011 | Getting Started on LinkedIn 7
What you do best
Be as specific as possible about your
specialties. If you specialize, for
example, in printing for colleges,
make sure you incorporate the words
educational institutions, universities,
secondary schools, colleges, etc. into
your specialties area.
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Interests:Could be Sports & Hobbies
Groups:Could be Associations & Volunteer activities
September 2011 | Getting Started on LinkedIn 9
Joining Groups
Joining groups in which your
customers, prospects, suppliers or
vendors participate is a great way to
connect, answer questions and share
resources, expertise and events.
September 2011 | Getting Started on LinkedIn 10
Use Connections to Find GroupsJoin a group by simply clicking the “Join” button
September 2011 | Getting Started on LinkedIn
Groups for you:Find groups related to digital printing and focus on your interests.
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Build your network
Don’t forget to set aside time every
week to create and build your
network. It’s amazing what 30
minutes here and there can do.
September 2011 | Getting Started on LinkedIn
Add contacts, past and present
The more contacts you have…the
more contacts you’ll have access to.
Once you establish a contact, check
out who their contacts are. There
might be someone worth adding to
your network.
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You never know who you’ll find
LinkedIn can help you establish
yourself as a valuable resource, give
you insights into key industries, and
help you connect with prospects,
customers, vendor partners and
peers.
September 2011 | Getting Started on LinkedIn
Mohawk MakeReady provides practical tools
and actionable information for digital
printers like you.
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We can help…
Visit: www.MohawkMakeReady.com to browse content, request a meeting, or join the community.
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