serena ppt
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Serena H
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TABLE OF CONTENTS:
Introduction of SerenaVision & Mission
History of Serena
Serena Hotel Islamabad
Marketing Mix
Segmentation
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CONTINUE….
Targeting
Positioning
Competitors
CSR
Conclusion
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INTRODUCTION OF SEREN
• Serena group as founded in !"#$ under t%e leaders%ip of (etork )e*elopment ut%ority +',-)./ Its 0ner Clara Head1uarters of Serena is in Nairobi, Kena.
• T%e group %as 2ouris%ed for more t%an t%ree & %alf decadescollection of 34 luxury resorts5 safari lodges & %otels %ic% ar
in Ea!" A#ri$a +'enya5 Tan6ania5 Randa5 7ganda5 and Mo6an% Cen"ral an% Sou"& A!ia +Pakistan5 fg%anistan5 and Ta8
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MISSION ' (ISION STATEMENT
90ur Mission is to create outstanding facilities fait%fully re2ectindesigns t%at o:er t%e %ig%est standards of product and ser*ice
pro*ide Management and sta: it% an en*ironment t%at enabledeli*er operating standards beyond t%e le*el of our guests; expe
resulting in satisfactory returns to our stake%olders/9
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PR0P-RTI-S 0, S-R-(
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)RO)ERTIES OF SERENA IN )AKIS
,aisalabad Serene Hotel
>ilgit Serena Hotel
Hun6a ?altit Inn
Islamabad Serena Hotel
@uetta Serena Hotel
Sat Serena Hotel
S%igar ,ort
'%aplu Palace
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S-R-( H0T-IS
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• Serena Islamabad started its operation in *+
• Hotel is situated in Central Islamabad5 !A
kilometres from IS< irport/
•
T%e %otel5 %ic% is built from se*en le*els5 fea range of terraces & pa*ilions/
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MARKETIN- MI
• Product
• Price
• Place
• Promotion
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)RODUCT
• Serena are t%e market leader inexecuti*e tra*el market5 o:ering
business & executi*es suites in
all t%eir city %otels/
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)I(I(>
T%e Serena Hotel Islamabad restaurants endea*or to o:er %onorable guests a memorable experience in *arious distinct dining spat Islamabad Serena Hotel speciali6e in traditional and contemporary preparations5 multiBcuisine5 and a range of specialty menus
• Rakapos%i
• ?aradari +Se
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/EDDIN- SER(ICES
• T%e Islamabad Serena Hotel is one of t%e Pakistan;s most presedding *enues
!/ 0:ering extensi*e grounds
4/ Stand alone social e*ent centre
3/ PoolBside reception area
D/ Complete edding planning ser*ices/
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T0E MAIS0A MIND ,BOD1 ' S)IRIT S
• To enter Mais%a )ay Spa is to step into %ea*en of serenity/ rare space 5 %ere youcan relin1uis% yourself entirely to our professional t%erapists dedicated to your ellB
being/
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-UEST SER(ICES ' FACILITIE
• Complimentary irport transfers
• Multi Cuisine Restaurants
• State of t%e art Spa & Healt% Club
• Salon & ?arber S%op
•
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SERENA 0OLIDA1 OFFERS
• =eekend 0:er +,ri B Sun.
• Sa%ili (ig%t
• Seafood )inner ?arbe1ue
• T%e >reat Morani Safari ir Package
• ET%e >reat -lep%ant TrailsF Safari
• Serena Vacation Package
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)RICE
Delu2e Roo3Billing $urren$ :USD
)KR4+5+
)eluxe Tin Room?illing currency G7S)
P'R4$DA
-xecuti*e Club Room?illing currencyG 7S)
P'R4$D$
-xecuti*e Club Tin Room?illing currency G7S)
P'R44#"$
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)LACE
•Standing at t%e foot of (ort%ern Hills it% magnicent *ie o#Margalla 0ill! ' Ra6al La7e, t%is exceptional %otel is surrou
#our"een a$re! of lands it% beautiful gardens5 yet it is locat
*ery centre of Islamabad5 t%e capital of Pakistan//
• Serena o:ers 849 roo3! & suites5 all it%y air$on%i"ioning
!a"elli"e T(, /iFi ' ;oi$e 3ail.
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)ROMOTION
•=ebsites
• -Bmail
• ?roc%ures
• Conferences
• (espaper
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SE-MENTATION ' TAR-ET
•Corporate clients
• -mbassies
• ,amilies
• =edding J parties
• @uality conscious & -xecuti*e class
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)OSITIONIN-• =it% a strong brand name &
standard of comfort & luxur
Serena is standing at numb
ranking of luxury resorts/
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COM)ETITORS
•
Dire$" Co3
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T0E SERENA -ROU) AND COR)ORASOCIAL RES)ONSIBILIT1
•
Sustaining t%e en*ironment
• Supporting t%e national economy
• Promoting good go*ernance
• =orking it% t%e local community
• Supporting t%e local economy
• Supporting t%e local society
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CONCLUSION
•
Very good %otel
• ,antastic ser*ices
• >reat room
• Popular among business
tra*ellers
• =ell organi6ed
• Traditional arc%itecture
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T0ANK1OU
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