server side full holistic 4 trading enterprise solution ... · ü your own classic setup ü your...
Post on 26-Jul-2020
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One Platform: 4 trading modeloptions
Server SideEnterprise Solution
Full HolisticPlatform
Header Bidding Classic SSP
Header Bidding
You have
Your own classic setup
Your own yield optimisation team
You are looking for
A first step towards holistic setup
Tactical setup for quick wins
Your benefits
Simple setup without any change in your system
Programmatic gets a chance to compete for first frequencies
Optimising revenue between technology partners
Offers initial short term revenue bump
You have
Your own system ad ecosystem
Multiple demand resources to connect
Good latency track records
You are looking for
One fully holistic solution without changing adserver
Strategic low-latency setup
More control and transparency
Your benefits
Simpler to manage
Programmatic to compete for first frequencies
Server Side Enterprise Solution
No downsides
Full transparency on real revenue made by third parties
i
Server SideEnterprise Solution
Full HolisticPlatform
Classic SSP Header Bidding
ü Your own system ad ecosystem
ü Multiple demand resources to connect
ü Good latency track records
You are looking for
ü One fully holistic solution without changing adserver
ü Strategic low-latency setup
ü More control & transparency
Benefits
ü Your own classic setup
ü Your own yield optimisation team
+ Simpler to manage
+ Programmatic to competefor first frequencies
ü Incrementing revenue on top of your direct sold campaigns
ü Optimising your revenue
ü A leading adserver
ü A classic setup
You have
ü Decreasing your dependency on your legacy system
ü A traditional ad stack
ü Multiple technologies working next to each other
You haveYou have
You have
Benefits
Benefits
BenefitsYou are looking for
You are looking for
You are looking for
ü One single fully holistic solution
ü Full control & transparency
+ Easy to manage
+ One optimisation engine:adserver campaigns drive up price level in programmatic
+ No downsides
+ Full transparency on real revenue made by 3rd parties
+ One central reporting platform
+ Proven model
+ Simple low-risk setup
+ Limited complexity
ü A first step towards holistic setup
ü Tactical setup for quick wins
ü Optimising revenue between technology partners
+ Simple setup without any change in your system+ Programmatic gets a chance to compete for first frequencies
+ Offers initial short term revenue bump
<HTML>
<head>Fonts & metadata (device, width, language etc)HEADER CONTAINER/IMPROVE HEADER</head>
<body>Site content, links, premium ad server tags, etc</body>
<footer>Analytics</footer>
</HTML>
Bottom
Middle
Top
Sends an alert to multiple demand
partners simultaneously indicating that you have an
impression to fill
Fetches bids from the partners
Chooses the winner (the highest bid)
Sends information about the
received bids to publisher's ad server with line items targeting header bidding
parameters
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The Advantages of the Improve HB Solution
Works with all pricing
models
Works with Rich Media
Extensive reporting in UI
Supported by team
1 2 3 4
Status
Prebid.jsDisplay on Web and
Mobile Web
Video underdevelopment
More wrappers
under development
It requires advanced adopts skills and other resources such as time and manpower
If incorrectly set up, header bidding can cause publishers to risk losing revenue, loyal website visitors, and because ad auctions run in web browsers, exposing valuable data
An increase in page loading times
Final decision is still in the AdServer: not truly holistic
And ….
However
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Importance of being transparent
A powerful engine inside your ecosystem
We don’t want to just fill the need
We want to fulfil the promise!
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