service design is breaking bad: all in to the weed industry (ux cambridge 2016 edition)
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Service Design is breaking bad: all in to the weed industryCesare Bottini - @Cecce67
UX Cambridge 2016
prologue
rising the bar
the question
how powerful we really are?
automotive
healthcare
retail
culture
education
why weed?
still controversial
personal
new context
mass market
recreational only
approach
not that easy
1 day wks > 40 min call
InstaWKS™
coring
+ serendipity
storytelling
main findings
01 | tech is a bridge
02 | design can relief anxiety
03 | design for stoners
04 | digital legacy
it’s your turn
designing the banana*
*movie theatre
epiphanies
a | design is a lens
b | complexity is good
c | go agile
d | you already got the tools
you got the power!
thank you.
let’s stay in touch!
Cesare Bottini | experience strategist @sketchin.com cesare@sketchin.ch | @Cecce67 | join me on every major social network!
sketchin
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