serving student veterans at uc san diego-1 year later final [read-only]
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PRESENTED BYMichelle A. Tillman & Iris Ayala‐Swindell
Iris’ Story
• U.S. Navy• Southern Illinois University
• UC San Diego• 2012 MPACE CMS Research Recipient
• Veteran Connections
Michelle’s Story
• My father is a U.S. Navy Veteran. • He served as an Electrician in the U.S. Navy for more than 20 years.
• Immigrated to the U.S. to live the “American Dream”.
• Served as a Vocational Educational and Rehabilitation Counselor.
• Currently serve as a point of contact for employers recruiting UCSD Veterans.
OverviewI. Introduction II. Needs AssessmentIII. DesignIV. Launch &
ImplementationV. EvaluationVI. SWOT Analysis
Needs Assessment
BackgroundMilitary drawdown + Post 9/11 GI Bill
• Surveyed 690 institutions• 2009 2012: +130%• 794,000 2 million student veterans • $23.7 billion invested in Post 9/11 GI Bill since 2009‐ U.S. Department of Education, 2011; U.S. Department of Veteran
Affairs, 2012; Student Veteran of America, 2013
UCSD Veteran Enrollment
Fall 2012 Fall 2013
Veterans/Active Duty 221 251
Spouse of Veteran 1 3
Dependent of Veteran 74 131
CalVet Fee Waiver 414 409
Does not include veterans and dependents who are not using VA benefits.
(Linares, 2013)
Research Questions
1. Who are student veterans?
2. What are the career development needs of student veterans?
3. How can the Career Services Center meet the career development needs of student veterans?
Research Question #1
Who are student veterans?
Who are student veterans at UCSD?
• 85% male / 15% female
• White/Caucasian
• 25 – 34 years of age
• 60% fully separated
• Engineering majors
“It’s a culture shock! I’m learning to interact with civilians.” Student Veteran 6
Research Question #2
What are student veterans’
career development needs?
Career Development Needs
62%Job
57%Negotiate48%
Interview
45%Resume
43%Network
“I expect the career person to help me get
from A to B. Just tell me how to get there.”
Student Veteran 5
Research Question #3
How can the Career Services Center
meet the career development needs
of student veterans?
Meet Career Development Needs
Connect• 75% one‐on‐one • 17% workshops with other student veterans
Venue• 45% at Career Services Center• 25% online, on‐demand
Inform• 50% email• 15% website, 12% FB
Advisor • Understand military • Understand benefits
Design
Employer Partners
Internal Partners
• Career Services Center• Student Veterans Organization• Veterans Association• Veterans Services Workgroup
Internal Partners
• Office of Development, Diversity Initiatives• Office of the Registrar• Office of Graduate Studies• Department of Sociology• Undergraduate Admissions• Human Resources
Target Audience
UC San Diego student veterans
Alumni
Prospective transfer and graduate student veteransVeterans
Timeline
• February– Decide on number of workshops and topics – Finalize date, time, and location for each workshop and INN
– Determine estimated costs
• March– Brand program– Set goals for each event:
• 15 student veterans at each workshop• 40 student veterans at Industry Networking Night
– Finalize budget
Budget
• Venue ‐ $2,000 (Career Services Center)• Parking ‐ $60 (Career Services Center)• Refreshments ‐ $975 (Office of Development, Diversity Initiatives; Office of the Registrar; Office of Graduate Studies; Student Veterans Organization; Department of Sociology)
• Thank you gifts ‐ $100 (Career Services Center)
• Total: $3,135
Marketing Strategy
• Email• Facebook• Word‐of‐mouth• Flyers• Posters• Website
Veteran Connections
• Series of career and professional development workshops addressing the unique challenges faced by military veterans, which concluded with a panel discussion and networking reception
Launch and Implementation
Week 1: Career Explorations
Presented by
Week 2: Developing a Military‐to Civilian Resume
Presented by
Week 3: Effective Networking and Career Search Skills
Presented by
Week 4: Interview Techniques and Salary Negotiation
Presented by
Week 5: Industry Networking Night
Evaluation
Program Evaluation
Format+ Weekly Workshops
‐ Timing‐ Lecture‐based
Content+ Data‐driven
‐ Career Exploration
Transfer of Learning+ Real World Results‐ Pre/Post Assessment
Employer Partners+ Highly Rated
‐ Diversity of Veterans‐ Engineering Focus
Program Objectives
1. Cognitive ‐ Develop an understanding of the career search process as it relates to veterans.
2. Behavioral – Effectively network with veteran‐friendly employers.
3. Affective – Feel valued and understood.
1. Understand Career Search Process
3% Mod. Disagree
70% Moderately
Agree
10%Neutral
17% Strongly
Agree
Advising• Career Exploration• Resume Review• Company Research• Interview Prep• Salary Negotiations
2. Network with Employers
6 Offers–3 fulltime–2 internships–1 apprenticeship
Increased Engagement
– Employers– Student Veterans
“Excellent! I quickly began communicating with SPAWAR and received a research internship for the summer.”
3. Feel Valued and Understood
“Appreciated the effort and coordination put into the program.”
“I think this was a great idea! Please keep this program strong, you have a wonderful team!”
“I was very impressed with the entire event….Everyone had a POSITIVE attitude! I will
definitely attend future Veteran Connections events!
Brainstorming Activity
SWOT Analysis
(Kerin, Hartley, Rudelius, 2007)
Strengths?
• What do we do exceptionally well?• What advantages do we have?• What factors demonstrate success?• What valuable assets/resources do we have?
• What do others identify as our strengths?
Strengths
• Support of management team• Buy‐in and commitment of
Career Services Center staff• Structured timeline for entire
program
Weaknesses?
• What could we do better?• What factors make us less effective?• What are we criticized for or received complaints about?
• Where are we vulnerable?• What should we avoid?
Weaknesses
• Bureaucracy of organization• No infrastructure to track and keep a record of student veterans
• Services not designed to serve underserved populations, with specific needs
Opportunities?• What interesting transformations are taking part in our field?
• How is changing policy and legislation affecting us?
• How are shifts in student demographics and campus culture affecting us?
• Which emerging trends can we capitalize on?
Opportunities• Military drawdown• Post 9/11 GI Bill• Veteran‐friendly companies were interested in hiring our veterans
• Partnership with Student Veterans Organization
Threats?• What obstacles do we face?• What are other organizations doing to serve student veterans?
• How are economic or resource factors affecting us?
Threats
• Lack of a centralized center for student veterans services
• No point of contact for student veterans to coordinate services
• No budget allocated for programming
SWOT Analysis
(Kerin, Hartley, Rudelius, 2007)
Strengths to Opportunities
• Matched student needs with employers’ expertise and services
• Leveraged Career Services Center and campus‐wide support
• Timeline held us accountable
Weaknesses to Strengths
• Brought everyone to the table• Sought buy‐in• Prioritized student veterans’ needs• Started to track student veterans
Threats to Opportunities
• Provided a consistent meeting day, time, and place for the program.
• Reduced barriers by serving as the main point of contacts.
• Fundraising partnerships.
Pair up!
Roundtable Discussions
Michelle A. Tillmanmatillman@ucsd.edu
858‐534‐9197
Iris Ayala‐Swindelliris.swindell@gmail.com
619‐572‐2351
Thank You!
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