ses chicago 2009 - searchmonkey

Nick CoxDevelopments in IR on the Web

12.08.2009

04/12/23

In the beginning the web was fragmented

Funnypictures

Mom’swebsite Cool

bookmarks

Local jazzbandsSupersecret

military site

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So we built search engines to find the good stuff

Funnypictures

Mom’swebsite Cool

bookmarks

Local jazzbandsSupersecret

military site

GoogleYahoo! AOL

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The Web has many similar sites describing the same things

Businesses PeopleProducts

Amazon

NewEgg

eBay

Best Buy

CitySearch

Y! Local

YellowPages

Yelp

Facebook

Friendster

MySpace

Orkut

What if we could unify all of these documents into specific objects?

Structured Data in use by the engines

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Not just presentation – but VIRTUAL verticals

7Yahoo! Presentation, Confidential

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Not just presentation – but VIRTUAL verticals

8Yahoo! Presentation, Confidential

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Bing and Google are joining the party

What Structured Data is out there?

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What Structured Data is out there?

Oct, 2008 May, 2009

Percentage of URLs with embedded metadata in various formats

>400% increase in RDFa data

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What Structured Data is out there?

URLs with RDF, tag, hcard, adr, hatom, xfn, geo, hreview. 527% increase in known meta-data since October 2008

– (July 09)

URLs with Known Metadata

0

50,000,000

100,000,000

150,000,000

200,000,000

250,000,000

300,000,000

350,000,000

October November March April May June July

CDX Core

# U

RL

s

URLs w /data

What’s in it for you?

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Benefits

Visibility• Automatically generated ‘rich’ or ‘blended’ results are made from your content –

catching the users eye when your content is most relevant.

“we’ve seen CTR gains of over 15% with several of our auto-on applications”

– Y! Search Blog 2009

Added functionality• Allow users to interact with your content as it should be used – add your address

directly to their address book. Allow engines to logically rank your content for users – show the Starbucks nearest the user, find the cheapest room in your hotel.

Simplicity• Gain all of this ‘automatically’ – JUST ADD MARK-UP!

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Automatic SearchMonkey results using only semantic data

<object width="512" height="296" rel="media:video“ resource="http://example.com/video_object.swf“ xmlns:media="http://search.yahoo.com/searchmonkey/media/"> <a rel="media:thumbnail“ href="http://example.com/thumbnail_preview.jpg" /> <param name="movie“ value="http://example.com/video_object.swf" /> <embed src="http://example.com/video_object.swf" type="application/x-shockwave-flash" width="512" height="296"> </embed></object>

No coding required!

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Yahoo! Understands Objects (a LOT of them)

Current ‘Objects’•Products: RDFa, Good Relations, hproduct (draft)

•Reviews: RDFa, hreview

•Videos: RDFa, Facebook’s Share microformat

•People: RDFa, hcard, hresume, xfn

•Businesses: RDFa, hcard, hreview

•Images: RDFa

•Documents: RDFa

•News: RDFa, NewsML

•Games: RDFa

•Events: RDFa, hatom

•Resumes: RDFa, hresume

Yahoo! Presentation, Confidential 16

http://developer.search.yahoo.com/start

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Contact

SearchMonkey• http://developer.yahoo.com/searchmonkey/

• Mailing lists

• searchmonkey-developers@yahoogroups.com

• searchmonkey-siteowners@yahoogroups.com

• Forums

• http://suggestions.yahoo.com/searchmonkey

Nick Cox• Personal Blog - semanticmonkey.com

• Twitter - Twitter.com/NCox