session sponsored by spotx: video advertising in microsoft casual games

THE TRUSTED PLATFORMfor Video Advertising

FEATURING MICROSOFT CASUAL GAMES

Video Advertising in

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Mike Laband, VP, Business Development,

SpotX

Andre Sevigny, Director Business & Strategy,

Microsoft Casual Games

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Microsoft Casual Games Monetization Timeline

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Then went to paid (Download/ Subscribe)

Followed by free to play with in game purchases

Casual Games started out as ad supported

(Pogo/MSNGames.com)

Introduced video advertising to

Monetized with

Global Scale

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SpotX enables video monetization for publishers, catering to every audienceSpotX enables video monetization for Microsoft Casual Games across Windows 8/10 enabled devices

Inventory Overview

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Inventory Overview Cont.

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Programmatic First

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Direct Sales Approach

Programmatic Approach

Combination

Publisher Programmatic Selling Models• Manage and compete all

buyers in one auction• Buy side education to DSPs,

Trading Desks, Agencies & Brands

• Multi-faceted Strategy:• Private Marketplaces• Curated Marketplaces• Public Marketplaces

THANK YOUMike Laband, VP Business Development, SpotXAndre Sevigny, Director Business & Strategy, Microsoft Casual Games

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