set more type economically
Post on 18-Dec-2014
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Presented at AIGA Portland’s SHIFT: A Green Salon, on November 5, 2009
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SET MORE TYPE @ SHIFT:
I’m not just obsessed about typography.
Italics were designed for poor students.
There are more to Baskerville thanhis mistress.
For the screen
1.Negative type keepsyour eye (& energybills) in check
2.Keep the colorcontrast in check
3.You don’t pay formore space, so whynot use it?
4.print.css can beeconomic, too
* {background: #fff; }
.sidebar { display: none; }
p { font: 10px/12px; }
For the paper
Sure, you can gosmaller, but —
What to look forin terms of x-heightand characters
Arno, Chaparral,Garamond, Jenson,Minion, Warnock
“Opticals”, “caption”
Hyphenation& Justificationis your friend.
Thanks.@
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