seven trends changing business and marketing - updated

100 Slides45 Minutes

http://bit.ly/AMANOLA

bit.ly/AMANOLA

@JKROHRS@EXACTTARGET

93% of U.S. online consumers are email subscribers, and receive at least one permission-based email each day.

Channel Preference Survey, ExactTarget

66% of U.S. consumers have made a purchase as a result of an offer received by email.

Channel Preference Survey, ExactTarget

75% of social media users say email is the best way for companies to communicate.

Channel Preference Survey, ExactTarget

77% of U.S. consumers prefer to receive permission-based promotional offers via email.

Channel Preference Survey, ExactTarget

49% of consumers want a seamless shopping experience across all channels.

Accenture

48% of all emails sent are now opened and read on a mobile device.

Return Path

63% of US consumers say they delete emails immediately if they are not optimized for mobile.

Return Path

1 in 3 consumers use their mobile phone to research products in-store.

Cisco Internet Business Group

41% of consumers buy more from retailers who send personalized emails based on past buying behaviors.

Return Path

85% of consumers know that websites track their online behavior, but understand that tracking enables companies to present offers and content that match their interests.

http://bit.ly/AMANOLA