shaka presentation

Photo by: http://www.jarekj.com/

Problem

Expensive

Not connected

No innovation!

1M devices sold yearly

Wind- and kitesurfers

needa simple way to measure and find wind.

Crowdsourced weather information

Sharing

Wind meters

Shaka API

Web based mapMobile in-app map

Widgets

Social sharing• Facebook

• Twitter• Foursquare

Push notificationsSMS

TwitterEmail

Features

Wind speed & temperature ✔ ✔

Wind direction ✔

Location & sharing ✔

Wind map ✔

Full history ✔

Wind profile ✔

API ✔

Phase 1Wind related sports

10M potential users

Phase 2Professional use (farming, construction etc)

∞ potential users

20+M potential users

Shaka platform

giveslatest real-time local weather information.

Wind- and kitesurfers

needa simple way to measure and find wind.

Monetize the data

>100 000 devices

over 3 years

at $59 RRP

Revenue models

Sell the device

Paid services

• Partnerships

• Advertising

• Subscriptions

• Paid apps

• Weather forecast

Sell directly online

Use distributors

Partnering & affiliation

Go to market

6 monthsrelease Android versionnext version w/ humidity sensor

6-12 months apps for different verticalsnew product concepts

3 months ship wind meter for iPhone

Roadmap

RaigoRaamat

MihkelGüsson

JensKasemets

+ +

CEO Designer CTO

#estonianmafia

Thank you.http://shakaon.net

http://angel.co/shaka

invest@shakaon.netTwitter @shakawind