shared value + creativity + activism

2.00000054 BT.COINSASHLEY MAD..

3,923,539 views (1 day)

"Slow Jam the News" with President Obama.

https://www.youtube.com/watch?v=ziwYbVx_-qg

SHARED VALUE

CREA-TIVITY+

SANTIAGO COVELLI / PAOLA ALDAZ@SANTICOVELLI / @PBIERE

ACTIVISM

´´I'M NOT A SOCIAL PROBLEM GUY. I'M A GUY THAT WORKS WITH BUSINESS, HELPS BUSINESS MAKE MONEY´´, - MP

RETHINKING CAPITALISM,

RELATIONSHIPBUSINESSES & SOCIETY

PROBLEM

https://www.youtube.com/watch?v=qhbliUq0_r4

1.940.410 views

Stop Coca-Cola trashing Australia.

VIEW VALUE CREATION NARROWLY, OPTIMIZING SHORT-TERM FINANCIAL PERFORMANCE

MISSING THE MOST IMPORTANT CUSTOMER NEEDS AND IGNORING THE BROADER INFLUENCES THAT DETERMINE THEIR LONGER-TERM SUCCESS.

PROBLEMS =

THREATS ($)

SYSTEMIC PROBLEMS,

ECONOMIC, ENVIRONMENTAL, SOCIAL,

´´THERE´S AN AWKWARD REALITY. WE´RE NOT

MAKING FAST ENOUGH PROGRESS. WE´RE NOT

WINNING ´´, - MP

BUT, TODAY WE LIVE A TURNING POINT, IT SEEMS THAT HUMAN BEINGS MUST CHANGE THEIR LIFESTYLES, CONSUMER STYLES, INTERACTION WITH EACH [...]

2.643.038 views

A Cheesy Love Story.

POWER OF INFORMATION,

REVOLUTION,

EVOLUTION,

THE BIGGEST SOCIAL PROBLEMS, ARE THE

BIGGEST BUSINESS OPPORTUNITIES,

OPORTUNITIES, IGNORE=RISK EMBRACING=VALUE

IGNORE=RISK GREEN PEACE VS LEGO

7.739.784 views

LEGO: Everything is NOT awesome.

EMBRACING=VALUE PATAGONIA

REDUCEWE. MAKE USEFUL GEAR THAT LAST A LONG TIMEYOU. DON´T BUY WHAT YOU DON´T NEED

REPAIRWE. HELP YOU REPAIR YOUR PATAGONIA GEARYOU. PLEDGE TO FIX WHAT´S BROKEN

REUSEWE. HELP FIND A HOME FOR PATAGONIA GEAR YOU NO LONGER NEESYOU. SELL OR PASS IT ON

RECYCLEWE. WILL TAKE BACK YOUR PATAGONIA GEAR THAT IS WORM OUT

YOU. PLEDGE TO KEEP YOUR STUFF OUT OF THE LANCHILL AND INCINERATOR

REIMAGINETOGETHER WE REIMAGINE A WORLD WHERE WE TAKE

ONLY WHAT NATURE CAN REPLACE

SHARE VALUE INNOVATION, CREATIVITY,

1. RECONCEIVING PRODUCTS, MARKETS & MARKETING,

2. REDEFINING PRODUCTIVITY IN YOUR VALUE CHAIN,

3. CLUSTER DEVELOPMENT,

CREATE SHARED VALUE IS NOT AN OPTION IS

THE FUTURE,

Ideas Are Scary.

https://www.youtube.com/watch?v=sfmQvc6tB1o

BUT, IS NOT JUST ABOUT MONEY AND

NEW BUSINESS OPPORTUNITIES [...]

IDEAS,

BECOME AN AGENT OF CHANGE,

INDIVIDUAL LEADERSHIP

INCLUSIVE LEADERSHIP=

CONNECTED THROUGH COMMON VALUES,

FROM GROUPS WITH COMMON IDEAS TO MOVEMENTS WITH COMMON CAUSES,

FROM INSPIRE TO MOBILISE,

TRANSFORMING THE PERCEPTION OF KOL &CONSUMERS,

BUSINESS AND SOCIETY NEEDS EACH OTHER,

UNICEF Tap Project.

https://www.youtube.com/watch?v=RyjTg4w-J7A

´SHARED VALUE: ADDRESSING A SOCIAL ISSUE WITH A BUSINESS

MODEL´, - MP

THIS IS SERIOUS,

130.000 HA DEFORESTED (YEAR)

-10 YEARS OF LIFE EXPECTANCY

WATER CRISIS TO HIT EARTH IN 2025

IT´S TIME TO CHANGE,

@SANTICOVELLITHANK YOU,

@pbiere

©copyright. Developed by Santiago Covelli - Tivuron Communications. All rights reserved. No part of this presentation may be copy, reproduced, distributed, or transmitted in any form © 2015 - highly restricted and confidential. *Images & material used in this presentation are for reference and can´t be used with a commercial purposes, Only for academic purposes*

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