shaz presentation
Post on 07-Apr-2018
250 Views
Preview:
TRANSCRIPT
-
8/4/2019 SHAZ Presentation
1/25
1
Sohail M Iqbal BM-25150
Hamid Hasan BM-25173 Anzar Ishaqui BM-25167
Zubair Nasir BM-25123
-
8/4/2019 SHAZ Presentation
2/25
ENERGY DRINKGET IN THE LEAD
2
-
8/4/2019 SHAZ Presentation
3/25
SHAZ energy drink is a product of S.H.A.Z
group. It is developed in Karachi &
launching in all over Pakistan.
S.H.A.Z can be consumed in any situation
during sports, at work, while driving and in
leisure activities.
The effectiveness of S.H.A.Z energy drink
has been proven by a large number of
scientific studies33
-
8/4/2019 SHAZ Presentation
4/25
SHAZSHAZOriginalOriginal
(Citrus Drink)(Citrus Drink)Real SHAZ Black Cherry (RedReal SHAZ Black Cherry (Red
Drink)Drink)
SHAZ Orange RushSHAZ Orange Rush
(Orange Drink)(Orange Drink)
44
-
8/4/2019 SHAZ Presentation
5/25
To Make The Competition IrrelevantTo Make The Competition Irrelevant
55
-
8/4/2019 SHAZ Presentation
6/25
To provide the best quality productTo provide the best quality product
to the potential customerto the potential customer
comparatively at low price & Highcomparatively at low price & High
quality by using effectivequality by using effectivedistribution channeldistribution channel
66
-
8/4/2019 SHAZ Presentation
7/25
SHAZ is vitamin refreshing energy
formulated drink.
you are young, old, stressed, parting hard,
playing hard, studying, working or just
need a boost then SHAZ is the right
choice for you.
its unique formula to provide a boost to
increase strength and energy.
77
-
8/4/2019 SHAZ Presentation
8/25
To increase the market share by 10%
To increase the awareness for the brand
To increase the advertising budget by 20%
Induce the prospect customers to use the
Product by introducing different promotional
tools
To increase placement Aim for an average price of their product
88
-
8/4/2019 SHAZ Presentation
9/25
To increase the sales with particularlyemphasize on male buyers with alsoincreasing a female base introducing
sweeter drinks. Capture the market through penetration by
increasing distribution outlets
To develop a point of purchase display Wider the span of availability
99
-
8/4/2019 SHAZ Presentation
10/25
Introducing new flavors to attract new
customer.
-Introducing new sweeter taste formula for
Females.
Introduce scratch cards and give instant
prizes to the customers to regain loyalty.
Make the drink available at concerts orhappening events.
1010
-
8/4/2019 SHAZ Presentation
11/25
SHAZ is a consumer product.
SHAZ is the Name of trust, Not becompromise Product Quality.
the consumer spends a lot of time and efforts
in gathering information and making
comparisons.
The SHAZ product focuses on being more
than a soft drink; it is an energizer, drinkable
in any situation 1111
-
8/4/2019 SHAZ Presentation
12/25
The promotion done by SHAZ is based on advertisingand sampling
first phase of the campaigns was to create awareness
of the drink category
Promotion Strategies: 15 second TV commercial with male and female models
(three different versions with same theme).
The frequency of the commercials was really high but non-
prime time placement.
ARYONE, the Music and City channel were running SHAZcommercial.
Participation in exhibitions: My Karachi and Kitchen Care in
Karachi Expo Centre.
1212
-
8/4/2019 SHAZ Presentation
13/25
Price is the only element in the marketing mix
that produces revenue & all other elements
represent cost.
The pricing strategy for SHAZ is based on
maximum share growth because it is working insmall and tough segment.
The price of SHAZ is set a compared to
competitors.
The Price of a SHAZ can is Rs.60. ARY is also
providing substantial benefits to its retailers and
other channels.
1313
-
8/4/2019 SHAZ Presentation
14/25
Presently launching, SHAZ have a very strongdistribution network in Karachi Base.
The Other Urban cities are launching the product
likes, Lahore, Islamabad, Rawalpindi and
Faisalabad. Placement strategy means where the product
would be available for the sale.
In Lahore, the product is also available at ARYCash & Carry. It is also available at all prime
shops including Defense Club Lahore and in the
Lahore wholesale market.
1414
-
8/4/2019 SHAZ Presentation
15/25
Unique product design the target market encircles the age group from 15 to 30
years High technology & skill workers The effectiveness of SHAZ energy drink has been
proven by large number of scientific studies. This hascreated a trust among the people and is one of thestrengths for SHAZ.
SHAZ is being distributed by ARY cash n carry. ARY ispower house group and has a strong base in Pakistan.
It is made for Halal ingredients
1515
-
8/4/2019 SHAZ Presentation
16/25
The budget is not sufficient for marketing
activities. The market was not properly targeted; they
lack the understanding of the market. The positioning of the SHAZ is as a
premium product but the consumer haslow attachment as compared to Red bull.
1616
-
8/4/2019 SHAZ Presentation
17/25
High rate of market growth
Lower import tariff rates Rising literacy and changing trends of
Pakistan population
Launching the product Nation wide & tocreate Product awareness
1717
-
8/4/2019 SHAZ Presentation
18/25
Entrance of the new competitors
Competitors strategies Changing fashion the target marketing
Official changing the Government Polices
Well established brands like Red bull areand will be a threat for SHAZ.
1818
-
8/4/2019 SHAZ Presentation
19/25
1919
-
8/4/2019 SHAZ Presentation
20/25
GEOGRAPHIC
Country\Region Pakistan \ Major Cities
Density Urban
DEMOGRAPHICAge 15-30
Gender Mainly Males
Life Cycle Young and single or married with no children
Income Rs. 45,000 and aboveIncome Group Upper Middle and High Class
Occupation Good job or on business, is a student belongingto a wealthy family.
2020
-
8/4/2019 SHAZ Presentation
21/25
PSYCHOGRAPHICS
Social Class Upper and Upper Middle Class
Life Style Young, Trendy, Cosmopolitan, Gregarious,Hip
BEHAVIORAL
Occasion Any
Benefit Sought Flavor
Loyalty Status Significantly High
Attitude Towards Product Enthusiastic, Positive
2121
-
8/4/2019 SHAZ Presentation
22/25
company must take into consideration thevarious aspects of the segment like size and
growth.
ARY cash and carry is targeting the upper
and upper middle class preferably theyoungsters & young child.
SHAZ focuses on high class lifestyle people
who are much more conscious about theirhealth matters and they certainly do not
compromise on quality of a product, even if
they have to buy it at a higher price.
2222
-
8/4/2019 SHAZ Presentation
23/25
Brand Name Quantity Sold \ Month
Red bull 60,000 units in Pakistan
SHAZ (Approx. target) 20,000 units in Pakistan
Bomba 7,000 units in Pakistan
Dynamic 5,000 units in Pakistan(major in Punjab)
Power Horse 5,000 units in Pakistan
Spark 2,000 units in Pakistan
2323
-
8/4/2019 SHAZ Presentation
24/25
0%
10%
20%
30%
40%
50%
60%
70%
Percentage
R ed b u ll S H AZ (Ap p ro x .
B o m b a D yn am ic
H orse P o w er S p a rk
2424
-
8/4/2019 SHAZ Presentation
25/25
25
top related