shine a light on your business with illuminated signage

Shine A Light On Your Business With Illuminated Signage

Shine a spotlight on your business with illuminated signs! Day or night, illuminated signage allows yourcompany to be seen and attract customers. With a variety of options available, there’s no reason not tobring light and vibrancy to your indoor and outdoorsignage.

Familiarize yourself with the various options available in order to let your sign shine like it should.

Channel Letters

Channel letters are one of the most popular signs when it comes to storefront advertising and lobbysigns. Designed using vibrant, full color acrylic, channel letters are can be illuminated in a variety ofdifferent ways that allow an attractive play of color, shadow, and lights.

The standard lighting option for channel letters is front-lit lettering, which means that the lighting isactually contained inside the letter and allowed to shine through the acrylic face. For a more dramaticlook, you can opt for reverse lit, or halo lit, lettering, which allows the light to come from the back of thesign, creating a halo effect.

Cabinet Signs

Cabinet sign displays are created in much the same way as channel letters. However, instead of eachindividual letter being cut out of acrylic, the sign is printed on one large sheet, often accommodating formore difficult fonts and designs. Additionally, cabinet signs are typically only lit with front-face lighting inorder to ensure even lighting of every part of the design.

Cabinet signs can either be incorporated in monument sign design or left with the lighter design of polecabinet signs, in which the light box is simply attached to a pole, similar to a post and panel sign design.

Reader Boards

Reader boards are typically what you see in front of schools or perched above movie theater ticketcounters – a large board that allows small acrylic letters to be slid in and out with movie names,promotions, or often funny advertising quips. But what makes these reader boards better than theirversatility and easily adaptability? Adding LED backlighting to ensure that your message is seenregardless of lighting conditions.

Digital LED Displays

You’ve probably seen digital LED displays with words scrolling by in bright red letters. This form ofilluminated signage really belongs more in the category of digital signage, but it’s worth noting becausedigital displays can be built in to monument signs or coupled with post and panel signs to brightlydisplay information that will change often without the hassle of actually reinstalling the sign every timea new promotion or sale pops up.