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Why new technology and products diffusion is slowin Japan
- Multimethod analysis of PEST＋C (Culture) -
Tohoku university
Kim seminar
Team iBurigakko
Shoya Otaka
Shimpei Kusuno
Momoko Sato
Misato Shudo
Takuma Chida
Tomoki Nonomura
1
2SourceAccenture
AI Speaker Penetration (2017)
3
Mobile Payment Penetration (2016)
SourceJapan Credit Card Association
4SourceIMF
Smartphone Penetration (2016)
Why new technology and products diffusion is slow in Japan
5
6
7SourceJapan Credit Card Association
Mobile Payment Penetration (2016)
8SourceIMF
Smartphone Penetration (2016)
Agenda
-
httpcore-tecinfo
9
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
10
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Development of innovation diffusion
1Literature Review 2PEST analysis 3C analysis 4Discussion
11
Diffusion theory by Rogers(Rogers1971)
Development of diffusion models
(Bass1969Kalish1985Defuantet al2005)
International comparison
(Telliset al2002Vanet al2003KataOuchi2015)
How do national culture
affect diffusion
viewpoint of external
environment is not enough
12
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
13
Agenda
1Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
14
PEST analysis(Kotler2006 48)
PPolitics Factor
EEconomic Factor
SSociety Factor
TTechnology Factor
1Literature Review 2PEST analysis 3C analysis 4Discussion
15
2009-2012
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea16
Smartphone penetration(2009-2012)
Methodology of PEST analysis
Factors Representative
indexhypothesis
Political factor Policyrsquos effectiveness
Economic factor Nominal GDP per capita
Social factor Demography
Technological factor RampD expenditure per RampD
worker17
1Literature Review 2PEST analysis 3C analysis 4Discussion
Political factor
18
Political factor
H1Policys
effectiveness
19
Comparison of policies
20
JAPAN KOREA
Number 4 12
Content Promote mainly
utilization of ICT
Promote diffusion
of smartphone
Political factor
21
Economic factor
22
Economic factor
H2Nominal
GDP per capita
23
Smartphone penetration and GDP per capita
$-
$1000000
$2000000
$3000000
$4000000
$5000000
$6000000
0
10
20
30
40
50
60
70
80
90
2009 2010 2011 2012
Japan(Nominal GDP per capita) Korea(Nominal GDP per capita) Japan Korea24
Nominal GDP per capita in Korea
was lower than Japanese one
Economic factor
25
Social factor
26
Social factor
H3Demography
27
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea
Korean penetration
grew rapidly
28
Smartphone penetration(2009-2012)
Change rate of penetration by age from 2011 to 2012
0
50
100
150
200
250
300
350
400
13-19 20s 30s 40s 50s
Japan(Change rate) Korea(Change rate)
Change rate of 40rsquos and
50rsquos was high in Korea
29
0
20
40
60
80
100
10s 20s 30s 40s 50s
Japan Korea 30
Japanese penetration was lessthan Korea in all ages
Smartphone penetration by age(2012)
Social factor
31
Technological factor
32
Technological factor
H4RampD expenditure
per RampD worker
33
Smartphone penetration and RampD expenditure per RampD worker(2009-2012)
0
5
10
15
20
25
30
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012
Japan(RampD expenditure per RampD worker) Korea(RampD expenditure per RampD worker)Japan(penetration) Korea(penetration)
34
RampD expenditure per RampD worker in
Korea was lower than Japanese one
Technological factor
35
36
Agenda
-
httpcore-tecinfo
37
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
38
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
39
Hofstede 6 indexies expresses
National culture quantitatively
By Hofstede Bond MichaelH and Misho
Culture
1Literature Review 2PEST analysis 3C analysis 4Discussion
6 dimensions of Hofstede index
Power
distance
Uncertainty
avoidance
Short term
oriented
IndividualismMasculinity
Indulgence
40
41
Dimension Correlation
Power distance -018
Individualism -013
Masculinity -046
Uncertainty avoidance -045
Short-term oriented -036
Indulgence 025
Large negative correlation
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
2SourceAccenture
AI Speaker Penetration (2017)
3
Mobile Payment Penetration (2016)
SourceJapan Credit Card Association
4SourceIMF
Smartphone Penetration (2016)
Why new technology and products diffusion is slow in Japan
5
6
7SourceJapan Credit Card Association
Mobile Payment Penetration (2016)
8SourceIMF
Smartphone Penetration (2016)
Agenda
-
httpcore-tecinfo
9
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
10
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Development of innovation diffusion
1Literature Review 2PEST analysis 3C analysis 4Discussion
11
Diffusion theory by Rogers(Rogers1971)
Development of diffusion models
(Bass1969Kalish1985Defuantet al2005)
International comparison
(Telliset al2002Vanet al2003KataOuchi2015)
How do national culture
affect diffusion
viewpoint of external
environment is not enough
12
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
13
Agenda
1Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
14
PEST analysis(Kotler2006 48)
PPolitics Factor
EEconomic Factor
SSociety Factor
TTechnology Factor
1Literature Review 2PEST analysis 3C analysis 4Discussion
15
2009-2012
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea16
Smartphone penetration(2009-2012)
Methodology of PEST analysis
Factors Representative
indexhypothesis
Political factor Policyrsquos effectiveness
Economic factor Nominal GDP per capita
Social factor Demography
Technological factor RampD expenditure per RampD
worker17
1Literature Review 2PEST analysis 3C analysis 4Discussion
Political factor
18
Political factor
H1Policys
effectiveness
19
Comparison of policies
20
JAPAN KOREA
Number 4 12
Content Promote mainly
utilization of ICT
Promote diffusion
of smartphone
Political factor
21
Economic factor
22
Economic factor
H2Nominal
GDP per capita
23
Smartphone penetration and GDP per capita
$-
$1000000
$2000000
$3000000
$4000000
$5000000
$6000000
0
10
20
30
40
50
60
70
80
90
2009 2010 2011 2012
Japan(Nominal GDP per capita) Korea(Nominal GDP per capita) Japan Korea24
Nominal GDP per capita in Korea
was lower than Japanese one
Economic factor
25
Social factor
26
Social factor
H3Demography
27
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea
Korean penetration
grew rapidly
28
Smartphone penetration(2009-2012)
Change rate of penetration by age from 2011 to 2012
0
50
100
150
200
250
300
350
400
13-19 20s 30s 40s 50s
Japan(Change rate) Korea(Change rate)
Change rate of 40rsquos and
50rsquos was high in Korea
29
0
20
40
60
80
100
10s 20s 30s 40s 50s
Japan Korea 30
Japanese penetration was lessthan Korea in all ages
Smartphone penetration by age(2012)
Social factor
31
Technological factor
32
Technological factor
H4RampD expenditure
per RampD worker
33
Smartphone penetration and RampD expenditure per RampD worker(2009-2012)
0
5
10
15
20
25
30
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012
Japan(RampD expenditure per RampD worker) Korea(RampD expenditure per RampD worker)Japan(penetration) Korea(penetration)
34
RampD expenditure per RampD worker in
Korea was lower than Japanese one
Technological factor
35
36
Agenda
-
httpcore-tecinfo
37
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
38
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
39
Hofstede 6 indexies expresses
National culture quantitatively
By Hofstede Bond MichaelH and Misho
Culture
1Literature Review 2PEST analysis 3C analysis 4Discussion
6 dimensions of Hofstede index
Power
distance
Uncertainty
avoidance
Short term
oriented
IndividualismMasculinity
Indulgence
40
41
Dimension Correlation
Power distance -018
Individualism -013
Masculinity -046
Uncertainty avoidance -045
Short-term oriented -036
Indulgence 025
Large negative correlation
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
3
Mobile Payment Penetration (2016)
SourceJapan Credit Card Association
4SourceIMF
Smartphone Penetration (2016)
Why new technology and products diffusion is slow in Japan
5
6
7SourceJapan Credit Card Association
Mobile Payment Penetration (2016)
8SourceIMF
Smartphone Penetration (2016)
Agenda
-
httpcore-tecinfo
9
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
10
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Development of innovation diffusion
1Literature Review 2PEST analysis 3C analysis 4Discussion
11
Diffusion theory by Rogers(Rogers1971)
Development of diffusion models
(Bass1969Kalish1985Defuantet al2005)
International comparison
(Telliset al2002Vanet al2003KataOuchi2015)
How do national culture
affect diffusion
viewpoint of external
environment is not enough
12
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
13
Agenda
1Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
14
PEST analysis(Kotler2006 48)
PPolitics Factor
EEconomic Factor
SSociety Factor
TTechnology Factor
1Literature Review 2PEST analysis 3C analysis 4Discussion
15
2009-2012
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea16
Smartphone penetration(2009-2012)
Methodology of PEST analysis
Factors Representative
indexhypothesis
Political factor Policyrsquos effectiveness
Economic factor Nominal GDP per capita
Social factor Demography
Technological factor RampD expenditure per RampD
worker17
1Literature Review 2PEST analysis 3C analysis 4Discussion
Political factor
18
Political factor
H1Policys
effectiveness
19
Comparison of policies
20
JAPAN KOREA
Number 4 12
Content Promote mainly
utilization of ICT
Promote diffusion
of smartphone
Political factor
21
Economic factor
22
Economic factor
H2Nominal
GDP per capita
23
Smartphone penetration and GDP per capita
$-
$1000000
$2000000
$3000000
$4000000
$5000000
$6000000
0
10
20
30
40
50
60
70
80
90
2009 2010 2011 2012
Japan(Nominal GDP per capita) Korea(Nominal GDP per capita) Japan Korea24
Nominal GDP per capita in Korea
was lower than Japanese one
Economic factor
25
Social factor
26
Social factor
H3Demography
27
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea
Korean penetration
grew rapidly
28
Smartphone penetration(2009-2012)
Change rate of penetration by age from 2011 to 2012
0
50
100
150
200
250
300
350
400
13-19 20s 30s 40s 50s
Japan(Change rate) Korea(Change rate)
Change rate of 40rsquos and
50rsquos was high in Korea
29
0
20
40
60
80
100
10s 20s 30s 40s 50s
Japan Korea 30
Japanese penetration was lessthan Korea in all ages
Smartphone penetration by age(2012)
Social factor
31
Technological factor
32
Technological factor
H4RampD expenditure
per RampD worker
33
Smartphone penetration and RampD expenditure per RampD worker(2009-2012)
0
5
10
15
20
25
30
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012
Japan(RampD expenditure per RampD worker) Korea(RampD expenditure per RampD worker)Japan(penetration) Korea(penetration)
34
RampD expenditure per RampD worker in
Korea was lower than Japanese one
Technological factor
35
36
Agenda
-
httpcore-tecinfo
37
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
38
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
39
Hofstede 6 indexies expresses
National culture quantitatively
By Hofstede Bond MichaelH and Misho
Culture
1Literature Review 2PEST analysis 3C analysis 4Discussion
6 dimensions of Hofstede index
Power
distance
Uncertainty
avoidance
Short term
oriented
IndividualismMasculinity
Indulgence
40
41
Dimension Correlation
Power distance -018
Individualism -013
Masculinity -046
Uncertainty avoidance -045
Short-term oriented -036
Indulgence 025
Large negative correlation
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
4SourceIMF
Smartphone Penetration (2016)
Why new technology and products diffusion is slow in Japan
5
6
7SourceJapan Credit Card Association
Mobile Payment Penetration (2016)
8SourceIMF
Smartphone Penetration (2016)
Agenda
-
httpcore-tecinfo
9
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
10
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Development of innovation diffusion
1Literature Review 2PEST analysis 3C analysis 4Discussion
11
Diffusion theory by Rogers(Rogers1971)
Development of diffusion models
(Bass1969Kalish1985Defuantet al2005)
International comparison
(Telliset al2002Vanet al2003KataOuchi2015)
How do national culture
affect diffusion
viewpoint of external
environment is not enough
12
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
13
Agenda
1Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
14
PEST analysis(Kotler2006 48)
PPolitics Factor
EEconomic Factor
SSociety Factor
TTechnology Factor
1Literature Review 2PEST analysis 3C analysis 4Discussion
15
2009-2012
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea16
Smartphone penetration(2009-2012)
Methodology of PEST analysis
Factors Representative
indexhypothesis
Political factor Policyrsquos effectiveness
Economic factor Nominal GDP per capita
Social factor Demography
Technological factor RampD expenditure per RampD
worker17
1Literature Review 2PEST analysis 3C analysis 4Discussion
Political factor
18
Political factor
H1Policys
effectiveness
19
Comparison of policies
20
JAPAN KOREA
Number 4 12
Content Promote mainly
utilization of ICT
Promote diffusion
of smartphone
Political factor
21
Economic factor
22
Economic factor
H2Nominal
GDP per capita
23
Smartphone penetration and GDP per capita
$-
$1000000
$2000000
$3000000
$4000000
$5000000
$6000000
0
10
20
30
40
50
60
70
80
90
2009 2010 2011 2012
Japan(Nominal GDP per capita) Korea(Nominal GDP per capita) Japan Korea24
Nominal GDP per capita in Korea
was lower than Japanese one
Economic factor
25
Social factor
26
Social factor
H3Demography
27
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea
Korean penetration
grew rapidly
28
Smartphone penetration(2009-2012)
Change rate of penetration by age from 2011 to 2012
0
50
100
150
200
250
300
350
400
13-19 20s 30s 40s 50s
Japan(Change rate) Korea(Change rate)
Change rate of 40rsquos and
50rsquos was high in Korea
29
0
20
40
60
80
100
10s 20s 30s 40s 50s
Japan Korea 30
Japanese penetration was lessthan Korea in all ages
Smartphone penetration by age(2012)
Social factor
31
Technological factor
32
Technological factor
H4RampD expenditure
per RampD worker
33
Smartphone penetration and RampD expenditure per RampD worker(2009-2012)
0
5
10
15
20
25
30
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012
Japan(RampD expenditure per RampD worker) Korea(RampD expenditure per RampD worker)Japan(penetration) Korea(penetration)
34
RampD expenditure per RampD worker in
Korea was lower than Japanese one
Technological factor
35
36
Agenda
-
httpcore-tecinfo
37
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
38
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
39
Hofstede 6 indexies expresses
National culture quantitatively
By Hofstede Bond MichaelH and Misho
Culture
1Literature Review 2PEST analysis 3C analysis 4Discussion
6 dimensions of Hofstede index
Power
distance
Uncertainty
avoidance
Short term
oriented
IndividualismMasculinity
Indulgence
40
41
Dimension Correlation
Power distance -018
Individualism -013
Masculinity -046
Uncertainty avoidance -045
Short-term oriented -036
Indulgence 025
Large negative correlation
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
Why new technology and products diffusion is slow in Japan
5
6
7SourceJapan Credit Card Association
Mobile Payment Penetration (2016)
8SourceIMF
Smartphone Penetration (2016)
Agenda
-
httpcore-tecinfo
9
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
10
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Development of innovation diffusion
1Literature Review 2PEST analysis 3C analysis 4Discussion
11
Diffusion theory by Rogers(Rogers1971)
Development of diffusion models
(Bass1969Kalish1985Defuantet al2005)
International comparison
(Telliset al2002Vanet al2003KataOuchi2015)
How do national culture
affect diffusion
viewpoint of external
environment is not enough
12
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
13
Agenda
1Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
14
PEST analysis(Kotler2006 48)
PPolitics Factor
EEconomic Factor
SSociety Factor
TTechnology Factor
1Literature Review 2PEST analysis 3C analysis 4Discussion
15
2009-2012
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea16
Smartphone penetration(2009-2012)
Methodology of PEST analysis
Factors Representative
indexhypothesis
Political factor Policyrsquos effectiveness
Economic factor Nominal GDP per capita
Social factor Demography
Technological factor RampD expenditure per RampD
worker17
1Literature Review 2PEST analysis 3C analysis 4Discussion
Political factor
18
Political factor
H1Policys
effectiveness
19
Comparison of policies
20
JAPAN KOREA
Number 4 12
Content Promote mainly
utilization of ICT
Promote diffusion
of smartphone
Political factor
21
Economic factor
22
Economic factor
H2Nominal
GDP per capita
23
Smartphone penetration and GDP per capita
$-
$1000000
$2000000
$3000000
$4000000
$5000000
$6000000
0
10
20
30
40
50
60
70
80
90
2009 2010 2011 2012
Japan(Nominal GDP per capita) Korea(Nominal GDP per capita) Japan Korea24
Nominal GDP per capita in Korea
was lower than Japanese one
Economic factor
25
Social factor
26
Social factor
H3Demography
27
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea
Korean penetration
grew rapidly
28
Smartphone penetration(2009-2012)
Change rate of penetration by age from 2011 to 2012
0
50
100
150
200
250
300
350
400
13-19 20s 30s 40s 50s
Japan(Change rate) Korea(Change rate)
Change rate of 40rsquos and
50rsquos was high in Korea
29
0
20
40
60
80
100
10s 20s 30s 40s 50s
Japan Korea 30
Japanese penetration was lessthan Korea in all ages
Smartphone penetration by age(2012)
Social factor
31
Technological factor
32
Technological factor
H4RampD expenditure
per RampD worker
33
Smartphone penetration and RampD expenditure per RampD worker(2009-2012)
0
5
10
15
20
25
30
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012
Japan(RampD expenditure per RampD worker) Korea(RampD expenditure per RampD worker)Japan(penetration) Korea(penetration)
34
RampD expenditure per RampD worker in
Korea was lower than Japanese one
Technological factor
35
36
Agenda
-
httpcore-tecinfo
37
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
38
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
39
Hofstede 6 indexies expresses
National culture quantitatively
By Hofstede Bond MichaelH and Misho
Culture
1Literature Review 2PEST analysis 3C analysis 4Discussion
6 dimensions of Hofstede index
Power
distance
Uncertainty
avoidance
Short term
oriented
IndividualismMasculinity
Indulgence
40
41
Dimension Correlation
Power distance -018
Individualism -013
Masculinity -046
Uncertainty avoidance -045
Short-term oriented -036
Indulgence 025
Large negative correlation
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
6
7SourceJapan Credit Card Association
Mobile Payment Penetration (2016)
8SourceIMF
Smartphone Penetration (2016)
Agenda
-
httpcore-tecinfo
9
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
10
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Development of innovation diffusion
1Literature Review 2PEST analysis 3C analysis 4Discussion
11
Diffusion theory by Rogers(Rogers1971)
Development of diffusion models
(Bass1969Kalish1985Defuantet al2005)
International comparison
(Telliset al2002Vanet al2003KataOuchi2015)
How do national culture
affect diffusion
viewpoint of external
environment is not enough
12
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
13
Agenda
1Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
14
PEST analysis(Kotler2006 48)
PPolitics Factor
EEconomic Factor
SSociety Factor
TTechnology Factor
1Literature Review 2PEST analysis 3C analysis 4Discussion
15
2009-2012
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea16
Smartphone penetration(2009-2012)
Methodology of PEST analysis
Factors Representative
indexhypothesis
Political factor Policyrsquos effectiveness
Economic factor Nominal GDP per capita
Social factor Demography
Technological factor RampD expenditure per RampD
worker17
1Literature Review 2PEST analysis 3C analysis 4Discussion
Political factor
18
Political factor
H1Policys
effectiveness
19
Comparison of policies
20
JAPAN KOREA
Number 4 12
Content Promote mainly
utilization of ICT
Promote diffusion
of smartphone
Political factor
21
Economic factor
22
Economic factor
H2Nominal
GDP per capita
23
Smartphone penetration and GDP per capita
$-
$1000000
$2000000
$3000000
$4000000
$5000000
$6000000
0
10
20
30
40
50
60
70
80
90
2009 2010 2011 2012
Japan(Nominal GDP per capita) Korea(Nominal GDP per capita) Japan Korea24
Nominal GDP per capita in Korea
was lower than Japanese one
Economic factor
25
Social factor
26
Social factor
H3Demography
27
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea
Korean penetration
grew rapidly
28
Smartphone penetration(2009-2012)
Change rate of penetration by age from 2011 to 2012
0
50
100
150
200
250
300
350
400
13-19 20s 30s 40s 50s
Japan(Change rate) Korea(Change rate)
Change rate of 40rsquos and
50rsquos was high in Korea
29
0
20
40
60
80
100
10s 20s 30s 40s 50s
Japan Korea 30
Japanese penetration was lessthan Korea in all ages
Smartphone penetration by age(2012)
Social factor
31
Technological factor
32
Technological factor
H4RampD expenditure
per RampD worker
33
Smartphone penetration and RampD expenditure per RampD worker(2009-2012)
0
5
10
15
20
25
30
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012
Japan(RampD expenditure per RampD worker) Korea(RampD expenditure per RampD worker)Japan(penetration) Korea(penetration)
34
RampD expenditure per RampD worker in
Korea was lower than Japanese one
Technological factor
35
36
Agenda
-
httpcore-tecinfo
37
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
38
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
39
Hofstede 6 indexies expresses
National culture quantitatively
By Hofstede Bond MichaelH and Misho
Culture
1Literature Review 2PEST analysis 3C analysis 4Discussion
6 dimensions of Hofstede index
Power
distance
Uncertainty
avoidance
Short term
oriented
IndividualismMasculinity
Indulgence
40
41
Dimension Correlation
Power distance -018
Individualism -013
Masculinity -046
Uncertainty avoidance -045
Short-term oriented -036
Indulgence 025
Large negative correlation
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
7SourceJapan Credit Card Association
Mobile Payment Penetration (2016)
8SourceIMF
Smartphone Penetration (2016)
Agenda
-
httpcore-tecinfo
9
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
10
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Development of innovation diffusion
1Literature Review 2PEST analysis 3C analysis 4Discussion
11
Diffusion theory by Rogers(Rogers1971)
Development of diffusion models
(Bass1969Kalish1985Defuantet al2005)
International comparison
(Telliset al2002Vanet al2003KataOuchi2015)
How do national culture
affect diffusion
viewpoint of external
environment is not enough
12
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
13
Agenda
1Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
14
PEST analysis(Kotler2006 48)
PPolitics Factor
EEconomic Factor
SSociety Factor
TTechnology Factor
1Literature Review 2PEST analysis 3C analysis 4Discussion
15
2009-2012
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea16
Smartphone penetration(2009-2012)
Methodology of PEST analysis
Factors Representative
indexhypothesis
Political factor Policyrsquos effectiveness
Economic factor Nominal GDP per capita
Social factor Demography
Technological factor RampD expenditure per RampD
worker17
1Literature Review 2PEST analysis 3C analysis 4Discussion
Political factor
18
Political factor
H1Policys
effectiveness
19
Comparison of policies
20
JAPAN KOREA
Number 4 12
Content Promote mainly
utilization of ICT
Promote diffusion
of smartphone
Political factor
21
Economic factor
22
Economic factor
H2Nominal
GDP per capita
23
Smartphone penetration and GDP per capita
$-
$1000000
$2000000
$3000000
$4000000
$5000000
$6000000
0
10
20
30
40
50
60
70
80
90
2009 2010 2011 2012
Japan(Nominal GDP per capita) Korea(Nominal GDP per capita) Japan Korea24
Nominal GDP per capita in Korea
was lower than Japanese one
Economic factor
25
Social factor
26
Social factor
H3Demography
27
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea
Korean penetration
grew rapidly
28
Smartphone penetration(2009-2012)
Change rate of penetration by age from 2011 to 2012
0
50
100
150
200
250
300
350
400
13-19 20s 30s 40s 50s
Japan(Change rate) Korea(Change rate)
Change rate of 40rsquos and
50rsquos was high in Korea
29
0
20
40
60
80
100
10s 20s 30s 40s 50s
Japan Korea 30
Japanese penetration was lessthan Korea in all ages
Smartphone penetration by age(2012)
Social factor
31
Technological factor
32
Technological factor
H4RampD expenditure
per RampD worker
33
Smartphone penetration and RampD expenditure per RampD worker(2009-2012)
0
5
10
15
20
25
30
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012
Japan(RampD expenditure per RampD worker) Korea(RampD expenditure per RampD worker)Japan(penetration) Korea(penetration)
34
RampD expenditure per RampD worker in
Korea was lower than Japanese one
Technological factor
35
36
Agenda
-
httpcore-tecinfo
37
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
38
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
39
Hofstede 6 indexies expresses
National culture quantitatively
By Hofstede Bond MichaelH and Misho
Culture
1Literature Review 2PEST analysis 3C analysis 4Discussion
6 dimensions of Hofstede index
Power
distance
Uncertainty
avoidance
Short term
oriented
IndividualismMasculinity
Indulgence
40
41
Dimension Correlation
Power distance -018
Individualism -013
Masculinity -046
Uncertainty avoidance -045
Short-term oriented -036
Indulgence 025
Large negative correlation
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
8SourceIMF
Smartphone Penetration (2016)
Agenda
-
httpcore-tecinfo
9
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
10
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Development of innovation diffusion
1Literature Review 2PEST analysis 3C analysis 4Discussion
11
Diffusion theory by Rogers(Rogers1971)
Development of diffusion models
(Bass1969Kalish1985Defuantet al2005)
International comparison
(Telliset al2002Vanet al2003KataOuchi2015)
How do national culture
affect diffusion
viewpoint of external
environment is not enough
12
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
13
Agenda
1Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
14
PEST analysis(Kotler2006 48)
PPolitics Factor
EEconomic Factor
SSociety Factor
TTechnology Factor
1Literature Review 2PEST analysis 3C analysis 4Discussion
15
2009-2012
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea16
Smartphone penetration(2009-2012)
Methodology of PEST analysis
Factors Representative
indexhypothesis
Political factor Policyrsquos effectiveness
Economic factor Nominal GDP per capita
Social factor Demography
Technological factor RampD expenditure per RampD
worker17
1Literature Review 2PEST analysis 3C analysis 4Discussion
Political factor
18
Political factor
H1Policys
effectiveness
19
Comparison of policies
20
JAPAN KOREA
Number 4 12
Content Promote mainly
utilization of ICT
Promote diffusion
of smartphone
Political factor
21
Economic factor
22
Economic factor
H2Nominal
GDP per capita
23
Smartphone penetration and GDP per capita
$-
$1000000
$2000000
$3000000
$4000000
$5000000
$6000000
0
10
20
30
40
50
60
70
80
90
2009 2010 2011 2012
Japan(Nominal GDP per capita) Korea(Nominal GDP per capita) Japan Korea24
Nominal GDP per capita in Korea
was lower than Japanese one
Economic factor
25
Social factor
26
Social factor
H3Demography
27
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea
Korean penetration
grew rapidly
28
Smartphone penetration(2009-2012)
Change rate of penetration by age from 2011 to 2012
0
50
100
150
200
250
300
350
400
13-19 20s 30s 40s 50s
Japan(Change rate) Korea(Change rate)
Change rate of 40rsquos and
50rsquos was high in Korea
29
0
20
40
60
80
100
10s 20s 30s 40s 50s
Japan Korea 30
Japanese penetration was lessthan Korea in all ages
Smartphone penetration by age(2012)
Social factor
31
Technological factor
32
Technological factor
H4RampD expenditure
per RampD worker
33
Smartphone penetration and RampD expenditure per RampD worker(2009-2012)
0
5
10
15
20
25
30
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012
Japan(RampD expenditure per RampD worker) Korea(RampD expenditure per RampD worker)Japan(penetration) Korea(penetration)
34
RampD expenditure per RampD worker in
Korea was lower than Japanese one
Technological factor
35
36
Agenda
-
httpcore-tecinfo
37
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
38
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
39
Hofstede 6 indexies expresses
National culture quantitatively
By Hofstede Bond MichaelH and Misho
Culture
1Literature Review 2PEST analysis 3C analysis 4Discussion
6 dimensions of Hofstede index
Power
distance
Uncertainty
avoidance
Short term
oriented
IndividualismMasculinity
Indulgence
40
41
Dimension Correlation
Power distance -018
Individualism -013
Masculinity -046
Uncertainty avoidance -045
Short-term oriented -036
Indulgence 025
Large negative correlation
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
Agenda
-
httpcore-tecinfo
9
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
10
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Development of innovation diffusion
1Literature Review 2PEST analysis 3C analysis 4Discussion
11
Diffusion theory by Rogers(Rogers1971)
Development of diffusion models
(Bass1969Kalish1985Defuantet al2005)
International comparison
(Telliset al2002Vanet al2003KataOuchi2015)
How do national culture
affect diffusion
viewpoint of external
environment is not enough
12
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
13
Agenda
1Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
14
PEST analysis(Kotler2006 48)
PPolitics Factor
EEconomic Factor
SSociety Factor
TTechnology Factor
1Literature Review 2PEST analysis 3C analysis 4Discussion
15
2009-2012
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea16
Smartphone penetration(2009-2012)
Methodology of PEST analysis
Factors Representative
indexhypothesis
Political factor Policyrsquos effectiveness
Economic factor Nominal GDP per capita
Social factor Demography
Technological factor RampD expenditure per RampD
worker17
1Literature Review 2PEST analysis 3C analysis 4Discussion
Political factor
18
Political factor
H1Policys
effectiveness
19
Comparison of policies
20
JAPAN KOREA
Number 4 12
Content Promote mainly
utilization of ICT
Promote diffusion
of smartphone
Political factor
21
Economic factor
22
Economic factor
H2Nominal
GDP per capita
23
Smartphone penetration and GDP per capita
$-
$1000000
$2000000
$3000000
$4000000
$5000000
$6000000
0
10
20
30
40
50
60
70
80
90
2009 2010 2011 2012
Japan(Nominal GDP per capita) Korea(Nominal GDP per capita) Japan Korea24
Nominal GDP per capita in Korea
was lower than Japanese one
Economic factor
25
Social factor
26
Social factor
H3Demography
27
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea
Korean penetration
grew rapidly
28
Smartphone penetration(2009-2012)
Change rate of penetration by age from 2011 to 2012
0
50
100
150
200
250
300
350
400
13-19 20s 30s 40s 50s
Japan(Change rate) Korea(Change rate)
Change rate of 40rsquos and
50rsquos was high in Korea
29
0
20
40
60
80
100
10s 20s 30s 40s 50s
Japan Korea 30
Japanese penetration was lessthan Korea in all ages
Smartphone penetration by age(2012)
Social factor
31
Technological factor
32
Technological factor
H4RampD expenditure
per RampD worker
33
Smartphone penetration and RampD expenditure per RampD worker(2009-2012)
0
5
10
15
20
25
30
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012
Japan(RampD expenditure per RampD worker) Korea(RampD expenditure per RampD worker)Japan(penetration) Korea(penetration)
34
RampD expenditure per RampD worker in
Korea was lower than Japanese one
Technological factor
35
36
Agenda
-
httpcore-tecinfo
37
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
38
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
39
Hofstede 6 indexies expresses
National culture quantitatively
By Hofstede Bond MichaelH and Misho
Culture
1Literature Review 2PEST analysis 3C analysis 4Discussion
6 dimensions of Hofstede index
Power
distance
Uncertainty
avoidance
Short term
oriented
IndividualismMasculinity
Indulgence
40
41
Dimension Correlation
Power distance -018
Individualism -013
Masculinity -046
Uncertainty avoidance -045
Short-term oriented -036
Indulgence 025
Large negative correlation
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
Agenda
-
httpcore-tecinfo
10
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Development of innovation diffusion
1Literature Review 2PEST analysis 3C analysis 4Discussion
11
Diffusion theory by Rogers(Rogers1971)
Development of diffusion models
(Bass1969Kalish1985Defuantet al2005)
International comparison
(Telliset al2002Vanet al2003KataOuchi2015)
How do national culture
affect diffusion
viewpoint of external
environment is not enough
12
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
13
Agenda
1Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
14
PEST analysis(Kotler2006 48)
PPolitics Factor
EEconomic Factor
SSociety Factor
TTechnology Factor
1Literature Review 2PEST analysis 3C analysis 4Discussion
15
2009-2012
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea16
Smartphone penetration(2009-2012)
Methodology of PEST analysis
Factors Representative
indexhypothesis
Political factor Policyrsquos effectiveness
Economic factor Nominal GDP per capita
Social factor Demography
Technological factor RampD expenditure per RampD
worker17
1Literature Review 2PEST analysis 3C analysis 4Discussion
Political factor
18
Political factor
H1Policys
effectiveness
19
Comparison of policies
20
JAPAN KOREA
Number 4 12
Content Promote mainly
utilization of ICT
Promote diffusion
of smartphone
Political factor
21
Economic factor
22
Economic factor
H2Nominal
GDP per capita
23
Smartphone penetration and GDP per capita
$-
$1000000
$2000000
$3000000
$4000000
$5000000
$6000000
0
10
20
30
40
50
60
70
80
90
2009 2010 2011 2012
Japan(Nominal GDP per capita) Korea(Nominal GDP per capita) Japan Korea24
Nominal GDP per capita in Korea
was lower than Japanese one
Economic factor
25
Social factor
26
Social factor
H3Demography
27
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea
Korean penetration
grew rapidly
28
Smartphone penetration(2009-2012)
Change rate of penetration by age from 2011 to 2012
0
50
100
150
200
250
300
350
400
13-19 20s 30s 40s 50s
Japan(Change rate) Korea(Change rate)
Change rate of 40rsquos and
50rsquos was high in Korea
29
0
20
40
60
80
100
10s 20s 30s 40s 50s
Japan Korea 30
Japanese penetration was lessthan Korea in all ages
Smartphone penetration by age(2012)
Social factor
31
Technological factor
32
Technological factor
H4RampD expenditure
per RampD worker
33
Smartphone penetration and RampD expenditure per RampD worker(2009-2012)
0
5
10
15
20
25
30
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012
Japan(RampD expenditure per RampD worker) Korea(RampD expenditure per RampD worker)Japan(penetration) Korea(penetration)
34
RampD expenditure per RampD worker in
Korea was lower than Japanese one
Technological factor
35
36
Agenda
-
httpcore-tecinfo
37
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
38
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
39
Hofstede 6 indexies expresses
National culture quantitatively
By Hofstede Bond MichaelH and Misho
Culture
1Literature Review 2PEST analysis 3C analysis 4Discussion
6 dimensions of Hofstede index
Power
distance
Uncertainty
avoidance
Short term
oriented
IndividualismMasculinity
Indulgence
40
41
Dimension Correlation
Power distance -018
Individualism -013
Masculinity -046
Uncertainty avoidance -045
Short-term oriented -036
Indulgence 025
Large negative correlation
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
Development of innovation diffusion
1Literature Review 2PEST analysis 3C analysis 4Discussion
11
Diffusion theory by Rogers(Rogers1971)
Development of diffusion models
(Bass1969Kalish1985Defuantet al2005)
International comparison
(Telliset al2002Vanet al2003KataOuchi2015)
How do national culture
affect diffusion
viewpoint of external
environment is not enough
12
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
13
Agenda
1Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
14
PEST analysis(Kotler2006 48)
PPolitics Factor
EEconomic Factor
SSociety Factor
TTechnology Factor
1Literature Review 2PEST analysis 3C analysis 4Discussion
15
2009-2012
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea16
Smartphone penetration(2009-2012)
Methodology of PEST analysis
Factors Representative
indexhypothesis
Political factor Policyrsquos effectiveness
Economic factor Nominal GDP per capita
Social factor Demography
Technological factor RampD expenditure per RampD
worker17
1Literature Review 2PEST analysis 3C analysis 4Discussion
Political factor
18
Political factor
H1Policys
effectiveness
19
Comparison of policies
20
JAPAN KOREA
Number 4 12
Content Promote mainly
utilization of ICT
Promote diffusion
of smartphone
Political factor
21
Economic factor
22
Economic factor
H2Nominal
GDP per capita
23
Smartphone penetration and GDP per capita
$-
$1000000
$2000000
$3000000
$4000000
$5000000
$6000000
0
10
20
30
40
50
60
70
80
90
2009 2010 2011 2012
Japan(Nominal GDP per capita) Korea(Nominal GDP per capita) Japan Korea24
Nominal GDP per capita in Korea
was lower than Japanese one
Economic factor
25
Social factor
26
Social factor
H3Demography
27
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea
Korean penetration
grew rapidly
28
Smartphone penetration(2009-2012)
Change rate of penetration by age from 2011 to 2012
0
50
100
150
200
250
300
350
400
13-19 20s 30s 40s 50s
Japan(Change rate) Korea(Change rate)
Change rate of 40rsquos and
50rsquos was high in Korea
29
0
20
40
60
80
100
10s 20s 30s 40s 50s
Japan Korea 30
Japanese penetration was lessthan Korea in all ages
Smartphone penetration by age(2012)
Social factor
31
Technological factor
32
Technological factor
H4RampD expenditure
per RampD worker
33
Smartphone penetration and RampD expenditure per RampD worker(2009-2012)
0
5
10
15
20
25
30
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012
Japan(RampD expenditure per RampD worker) Korea(RampD expenditure per RampD worker)Japan(penetration) Korea(penetration)
34
RampD expenditure per RampD worker in
Korea was lower than Japanese one
Technological factor
35
36
Agenda
-
httpcore-tecinfo
37
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
38
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
39
Hofstede 6 indexies expresses
National culture quantitatively
By Hofstede Bond MichaelH and Misho
Culture
1Literature Review 2PEST analysis 3C analysis 4Discussion
6 dimensions of Hofstede index
Power
distance
Uncertainty
avoidance
Short term
oriented
IndividualismMasculinity
Indulgence
40
41
Dimension Correlation
Power distance -018
Individualism -013
Masculinity -046
Uncertainty avoidance -045
Short-term oriented -036
Indulgence 025
Large negative correlation
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
12
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
13
Agenda
1Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
14
PEST analysis(Kotler2006 48)
PPolitics Factor
EEconomic Factor
SSociety Factor
TTechnology Factor
1Literature Review 2PEST analysis 3C analysis 4Discussion
15
2009-2012
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea16
Smartphone penetration(2009-2012)
Methodology of PEST analysis
Factors Representative
indexhypothesis
Political factor Policyrsquos effectiveness
Economic factor Nominal GDP per capita
Social factor Demography
Technological factor RampD expenditure per RampD
worker17
1Literature Review 2PEST analysis 3C analysis 4Discussion
Political factor
18
Political factor
H1Policys
effectiveness
19
Comparison of policies
20
JAPAN KOREA
Number 4 12
Content Promote mainly
utilization of ICT
Promote diffusion
of smartphone
Political factor
21
Economic factor
22
Economic factor
H2Nominal
GDP per capita
23
Smartphone penetration and GDP per capita
$-
$1000000
$2000000
$3000000
$4000000
$5000000
$6000000
0
10
20
30
40
50
60
70
80
90
2009 2010 2011 2012
Japan(Nominal GDP per capita) Korea(Nominal GDP per capita) Japan Korea24
Nominal GDP per capita in Korea
was lower than Japanese one
Economic factor
25
Social factor
26
Social factor
H3Demography
27
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea
Korean penetration
grew rapidly
28
Smartphone penetration(2009-2012)
Change rate of penetration by age from 2011 to 2012
0
50
100
150
200
250
300
350
400
13-19 20s 30s 40s 50s
Japan(Change rate) Korea(Change rate)
Change rate of 40rsquos and
50rsquos was high in Korea
29
0
20
40
60
80
100
10s 20s 30s 40s 50s
Japan Korea 30
Japanese penetration was lessthan Korea in all ages
Smartphone penetration by age(2012)
Social factor
31
Technological factor
32
Technological factor
H4RampD expenditure
per RampD worker
33
Smartphone penetration and RampD expenditure per RampD worker(2009-2012)
0
5
10
15
20
25
30
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012
Japan(RampD expenditure per RampD worker) Korea(RampD expenditure per RampD worker)Japan(penetration) Korea(penetration)
34
RampD expenditure per RampD worker in
Korea was lower than Japanese one
Technological factor
35
36
Agenda
-
httpcore-tecinfo
37
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
38
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
39
Hofstede 6 indexies expresses
National culture quantitatively
By Hofstede Bond MichaelH and Misho
Culture
1Literature Review 2PEST analysis 3C analysis 4Discussion
6 dimensions of Hofstede index
Power
distance
Uncertainty
avoidance
Short term
oriented
IndividualismMasculinity
Indulgence
40
41
Dimension Correlation
Power distance -018
Individualism -013
Masculinity -046
Uncertainty avoidance -045
Short-term oriented -036
Indulgence 025
Large negative correlation
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
13
Agenda
1Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
14
PEST analysis(Kotler2006 48)
PPolitics Factor
EEconomic Factor
SSociety Factor
TTechnology Factor
1Literature Review 2PEST analysis 3C analysis 4Discussion
15
2009-2012
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea16
Smartphone penetration(2009-2012)
Methodology of PEST analysis
Factors Representative
indexhypothesis
Political factor Policyrsquos effectiveness
Economic factor Nominal GDP per capita
Social factor Demography
Technological factor RampD expenditure per RampD
worker17
1Literature Review 2PEST analysis 3C analysis 4Discussion
Political factor
18
Political factor
H1Policys
effectiveness
19
Comparison of policies
20
JAPAN KOREA
Number 4 12
Content Promote mainly
utilization of ICT
Promote diffusion
of smartphone
Political factor
21
Economic factor
22
Economic factor
H2Nominal
GDP per capita
23
Smartphone penetration and GDP per capita
$-
$1000000
$2000000
$3000000
$4000000
$5000000
$6000000
0
10
20
30
40
50
60
70
80
90
2009 2010 2011 2012
Japan(Nominal GDP per capita) Korea(Nominal GDP per capita) Japan Korea24
Nominal GDP per capita in Korea
was lower than Japanese one
Economic factor
25
Social factor
26
Social factor
H3Demography
27
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea
Korean penetration
grew rapidly
28
Smartphone penetration(2009-2012)
Change rate of penetration by age from 2011 to 2012
0
50
100
150
200
250
300
350
400
13-19 20s 30s 40s 50s
Japan(Change rate) Korea(Change rate)
Change rate of 40rsquos and
50rsquos was high in Korea
29
0
20
40
60
80
100
10s 20s 30s 40s 50s
Japan Korea 30
Japanese penetration was lessthan Korea in all ages
Smartphone penetration by age(2012)
Social factor
31
Technological factor
32
Technological factor
H4RampD expenditure
per RampD worker
33
Smartphone penetration and RampD expenditure per RampD worker(2009-2012)
0
5
10
15
20
25
30
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012
Japan(RampD expenditure per RampD worker) Korea(RampD expenditure per RampD worker)Japan(penetration) Korea(penetration)
34
RampD expenditure per RampD worker in
Korea was lower than Japanese one
Technological factor
35
36
Agenda
-
httpcore-tecinfo
37
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
38
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
39
Hofstede 6 indexies expresses
National culture quantitatively
By Hofstede Bond MichaelH and Misho
Culture
1Literature Review 2PEST analysis 3C analysis 4Discussion
6 dimensions of Hofstede index
Power
distance
Uncertainty
avoidance
Short term
oriented
IndividualismMasculinity
Indulgence
40
41
Dimension Correlation
Power distance -018
Individualism -013
Masculinity -046
Uncertainty avoidance -045
Short-term oriented -036
Indulgence 025
Large negative correlation
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
14
PEST analysis(Kotler2006 48)
PPolitics Factor
EEconomic Factor
SSociety Factor
TTechnology Factor
1Literature Review 2PEST analysis 3C analysis 4Discussion
15
2009-2012
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea16
Smartphone penetration(2009-2012)
Methodology of PEST analysis
Factors Representative
indexhypothesis
Political factor Policyrsquos effectiveness
Economic factor Nominal GDP per capita
Social factor Demography
Technological factor RampD expenditure per RampD
worker17
1Literature Review 2PEST analysis 3C analysis 4Discussion
Political factor
18
Political factor
H1Policys
effectiveness
19
Comparison of policies
20
JAPAN KOREA
Number 4 12
Content Promote mainly
utilization of ICT
Promote diffusion
of smartphone
Political factor
21
Economic factor
22
Economic factor
H2Nominal
GDP per capita
23
Smartphone penetration and GDP per capita
$-
$1000000
$2000000
$3000000
$4000000
$5000000
$6000000
0
10
20
30
40
50
60
70
80
90
2009 2010 2011 2012
Japan(Nominal GDP per capita) Korea(Nominal GDP per capita) Japan Korea24
Nominal GDP per capita in Korea
was lower than Japanese one
Economic factor
25
Social factor
26
Social factor
H3Demography
27
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea
Korean penetration
grew rapidly
28
Smartphone penetration(2009-2012)
Change rate of penetration by age from 2011 to 2012
0
50
100
150
200
250
300
350
400
13-19 20s 30s 40s 50s
Japan(Change rate) Korea(Change rate)
Change rate of 40rsquos and
50rsquos was high in Korea
29
0
20
40
60
80
100
10s 20s 30s 40s 50s
Japan Korea 30
Japanese penetration was lessthan Korea in all ages
Smartphone penetration by age(2012)
Social factor
31
Technological factor
32
Technological factor
H4RampD expenditure
per RampD worker
33
Smartphone penetration and RampD expenditure per RampD worker(2009-2012)
0
5
10
15
20
25
30
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012
Japan(RampD expenditure per RampD worker) Korea(RampD expenditure per RampD worker)Japan(penetration) Korea(penetration)
34
RampD expenditure per RampD worker in
Korea was lower than Japanese one
Technological factor
35
36
Agenda
-
httpcore-tecinfo
37
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
38
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
39
Hofstede 6 indexies expresses
National culture quantitatively
By Hofstede Bond MichaelH and Misho
Culture
1Literature Review 2PEST analysis 3C analysis 4Discussion
6 dimensions of Hofstede index
Power
distance
Uncertainty
avoidance
Short term
oriented
IndividualismMasculinity
Indulgence
40
41
Dimension Correlation
Power distance -018
Individualism -013
Masculinity -046
Uncertainty avoidance -045
Short-term oriented -036
Indulgence 025
Large negative correlation
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
1Literature Review 2PEST analysis 3C analysis 4Discussion
15
2009-2012
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea16
Smartphone penetration(2009-2012)
Methodology of PEST analysis
Factors Representative
indexhypothesis
Political factor Policyrsquos effectiveness
Economic factor Nominal GDP per capita
Social factor Demography
Technological factor RampD expenditure per RampD
worker17
1Literature Review 2PEST analysis 3C analysis 4Discussion
Political factor
18
Political factor
H1Policys
effectiveness
19
Comparison of policies
20
JAPAN KOREA
Number 4 12
Content Promote mainly
utilization of ICT
Promote diffusion
of smartphone
Political factor
21
Economic factor
22
Economic factor
H2Nominal
GDP per capita
23
Smartphone penetration and GDP per capita
$-
$1000000
$2000000
$3000000
$4000000
$5000000
$6000000
0
10
20
30
40
50
60
70
80
90
2009 2010 2011 2012
Japan(Nominal GDP per capita) Korea(Nominal GDP per capita) Japan Korea24
Nominal GDP per capita in Korea
was lower than Japanese one
Economic factor
25
Social factor
26
Social factor
H3Demography
27
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea
Korean penetration
grew rapidly
28
Smartphone penetration(2009-2012)
Change rate of penetration by age from 2011 to 2012
0
50
100
150
200
250
300
350
400
13-19 20s 30s 40s 50s
Japan(Change rate) Korea(Change rate)
Change rate of 40rsquos and
50rsquos was high in Korea
29
0
20
40
60
80
100
10s 20s 30s 40s 50s
Japan Korea 30
Japanese penetration was lessthan Korea in all ages
Smartphone penetration by age(2012)
Social factor
31
Technological factor
32
Technological factor
H4RampD expenditure
per RampD worker
33
Smartphone penetration and RampD expenditure per RampD worker(2009-2012)
0
5
10
15
20
25
30
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012
Japan(RampD expenditure per RampD worker) Korea(RampD expenditure per RampD worker)Japan(penetration) Korea(penetration)
34
RampD expenditure per RampD worker in
Korea was lower than Japanese one
Technological factor
35
36
Agenda
-
httpcore-tecinfo
37
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
38
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
39
Hofstede 6 indexies expresses
National culture quantitatively
By Hofstede Bond MichaelH and Misho
Culture
1Literature Review 2PEST analysis 3C analysis 4Discussion
6 dimensions of Hofstede index
Power
distance
Uncertainty
avoidance
Short term
oriented
IndividualismMasculinity
Indulgence
40
41
Dimension Correlation
Power distance -018
Individualism -013
Masculinity -046
Uncertainty avoidance -045
Short-term oriented -036
Indulgence 025
Large negative correlation
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea16
Smartphone penetration(2009-2012)
Methodology of PEST analysis
Factors Representative
indexhypothesis
Political factor Policyrsquos effectiveness
Economic factor Nominal GDP per capita
Social factor Demography
Technological factor RampD expenditure per RampD
worker17
1Literature Review 2PEST analysis 3C analysis 4Discussion
Political factor
18
Political factor
H1Policys
effectiveness
19
Comparison of policies
20
JAPAN KOREA
Number 4 12
Content Promote mainly
utilization of ICT
Promote diffusion
of smartphone
Political factor
21
Economic factor
22
Economic factor
H2Nominal
GDP per capita
23
Smartphone penetration and GDP per capita
$-
$1000000
$2000000
$3000000
$4000000
$5000000
$6000000
0
10
20
30
40
50
60
70
80
90
2009 2010 2011 2012
Japan(Nominal GDP per capita) Korea(Nominal GDP per capita) Japan Korea24
Nominal GDP per capita in Korea
was lower than Japanese one
Economic factor
25
Social factor
26
Social factor
H3Demography
27
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea
Korean penetration
grew rapidly
28
Smartphone penetration(2009-2012)
Change rate of penetration by age from 2011 to 2012
0
50
100
150
200
250
300
350
400
13-19 20s 30s 40s 50s
Japan(Change rate) Korea(Change rate)
Change rate of 40rsquos and
50rsquos was high in Korea
29
0
20
40
60
80
100
10s 20s 30s 40s 50s
Japan Korea 30
Japanese penetration was lessthan Korea in all ages
Smartphone penetration by age(2012)
Social factor
31
Technological factor
32
Technological factor
H4RampD expenditure
per RampD worker
33
Smartphone penetration and RampD expenditure per RampD worker(2009-2012)
0
5
10
15
20
25
30
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012
Japan(RampD expenditure per RampD worker) Korea(RampD expenditure per RampD worker)Japan(penetration) Korea(penetration)
34
RampD expenditure per RampD worker in
Korea was lower than Japanese one
Technological factor
35
36
Agenda
-
httpcore-tecinfo
37
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
38
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
39
Hofstede 6 indexies expresses
National culture quantitatively
By Hofstede Bond MichaelH and Misho
Culture
1Literature Review 2PEST analysis 3C analysis 4Discussion
6 dimensions of Hofstede index
Power
distance
Uncertainty
avoidance
Short term
oriented
IndividualismMasculinity
Indulgence
40
41
Dimension Correlation
Power distance -018
Individualism -013
Masculinity -046
Uncertainty avoidance -045
Short-term oriented -036
Indulgence 025
Large negative correlation
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
Methodology of PEST analysis
Factors Representative
indexhypothesis
Political factor Policyrsquos effectiveness
Economic factor Nominal GDP per capita
Social factor Demography
Technological factor RampD expenditure per RampD
worker17
1Literature Review 2PEST analysis 3C analysis 4Discussion
Political factor
18
Political factor
H1Policys
effectiveness
19
Comparison of policies
20
JAPAN KOREA
Number 4 12
Content Promote mainly
utilization of ICT
Promote diffusion
of smartphone
Political factor
21
Economic factor
22
Economic factor
H2Nominal
GDP per capita
23
Smartphone penetration and GDP per capita
$-
$1000000
$2000000
$3000000
$4000000
$5000000
$6000000
0
10
20
30
40
50
60
70
80
90
2009 2010 2011 2012
Japan(Nominal GDP per capita) Korea(Nominal GDP per capita) Japan Korea24
Nominal GDP per capita in Korea
was lower than Japanese one
Economic factor
25
Social factor
26
Social factor
H3Demography
27
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea
Korean penetration
grew rapidly
28
Smartphone penetration(2009-2012)
Change rate of penetration by age from 2011 to 2012
0
50
100
150
200
250
300
350
400
13-19 20s 30s 40s 50s
Japan(Change rate) Korea(Change rate)
Change rate of 40rsquos and
50rsquos was high in Korea
29
0
20
40
60
80
100
10s 20s 30s 40s 50s
Japan Korea 30
Japanese penetration was lessthan Korea in all ages
Smartphone penetration by age(2012)
Social factor
31
Technological factor
32
Technological factor
H4RampD expenditure
per RampD worker
33
Smartphone penetration and RampD expenditure per RampD worker(2009-2012)
0
5
10
15
20
25
30
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012
Japan(RampD expenditure per RampD worker) Korea(RampD expenditure per RampD worker)Japan(penetration) Korea(penetration)
34
RampD expenditure per RampD worker in
Korea was lower than Japanese one
Technological factor
35
36
Agenda
-
httpcore-tecinfo
37
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
38
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
39
Hofstede 6 indexies expresses
National culture quantitatively
By Hofstede Bond MichaelH and Misho
Culture
1Literature Review 2PEST analysis 3C analysis 4Discussion
6 dimensions of Hofstede index
Power
distance
Uncertainty
avoidance
Short term
oriented
IndividualismMasculinity
Indulgence
40
41
Dimension Correlation
Power distance -018
Individualism -013
Masculinity -046
Uncertainty avoidance -045
Short-term oriented -036
Indulgence 025
Large negative correlation
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
Political factor
18
Political factor
H1Policys
effectiveness
19
Comparison of policies
20
JAPAN KOREA
Number 4 12
Content Promote mainly
utilization of ICT
Promote diffusion
of smartphone
Political factor
21
Economic factor
22
Economic factor
H2Nominal
GDP per capita
23
Smartphone penetration and GDP per capita
$-
$1000000
$2000000
$3000000
$4000000
$5000000
$6000000
0
10
20
30
40
50
60
70
80
90
2009 2010 2011 2012
Japan(Nominal GDP per capita) Korea(Nominal GDP per capita) Japan Korea24
Nominal GDP per capita in Korea
was lower than Japanese one
Economic factor
25
Social factor
26
Social factor
H3Demography
27
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea
Korean penetration
grew rapidly
28
Smartphone penetration(2009-2012)
Change rate of penetration by age from 2011 to 2012
0
50
100
150
200
250
300
350
400
13-19 20s 30s 40s 50s
Japan(Change rate) Korea(Change rate)
Change rate of 40rsquos and
50rsquos was high in Korea
29
0
20
40
60
80
100
10s 20s 30s 40s 50s
Japan Korea 30
Japanese penetration was lessthan Korea in all ages
Smartphone penetration by age(2012)
Social factor
31
Technological factor
32
Technological factor
H4RampD expenditure
per RampD worker
33
Smartphone penetration and RampD expenditure per RampD worker(2009-2012)
0
5
10
15
20
25
30
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012
Japan(RampD expenditure per RampD worker) Korea(RampD expenditure per RampD worker)Japan(penetration) Korea(penetration)
34
RampD expenditure per RampD worker in
Korea was lower than Japanese one
Technological factor
35
36
Agenda
-
httpcore-tecinfo
37
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
38
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
39
Hofstede 6 indexies expresses
National culture quantitatively
By Hofstede Bond MichaelH and Misho
Culture
1Literature Review 2PEST analysis 3C analysis 4Discussion
6 dimensions of Hofstede index
Power
distance
Uncertainty
avoidance
Short term
oriented
IndividualismMasculinity
Indulgence
40
41
Dimension Correlation
Power distance -018
Individualism -013
Masculinity -046
Uncertainty avoidance -045
Short-term oriented -036
Indulgence 025
Large negative correlation
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
Political factor
H1Policys
effectiveness
19
Comparison of policies
20
JAPAN KOREA
Number 4 12
Content Promote mainly
utilization of ICT
Promote diffusion
of smartphone
Political factor
21
Economic factor
22
Economic factor
H2Nominal
GDP per capita
23
Smartphone penetration and GDP per capita
$-
$1000000
$2000000
$3000000
$4000000
$5000000
$6000000
0
10
20
30
40
50
60
70
80
90
2009 2010 2011 2012
Japan(Nominal GDP per capita) Korea(Nominal GDP per capita) Japan Korea24
Nominal GDP per capita in Korea
was lower than Japanese one
Economic factor
25
Social factor
26
Social factor
H3Demography
27
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea
Korean penetration
grew rapidly
28
Smartphone penetration(2009-2012)
Change rate of penetration by age from 2011 to 2012
0
50
100
150
200
250
300
350
400
13-19 20s 30s 40s 50s
Japan(Change rate) Korea(Change rate)
Change rate of 40rsquos and
50rsquos was high in Korea
29
0
20
40
60
80
100
10s 20s 30s 40s 50s
Japan Korea 30
Japanese penetration was lessthan Korea in all ages
Smartphone penetration by age(2012)
Social factor
31
Technological factor
32
Technological factor
H4RampD expenditure
per RampD worker
33
Smartphone penetration and RampD expenditure per RampD worker(2009-2012)
0
5
10
15
20
25
30
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012
Japan(RampD expenditure per RampD worker) Korea(RampD expenditure per RampD worker)Japan(penetration) Korea(penetration)
34
RampD expenditure per RampD worker in
Korea was lower than Japanese one
Technological factor
35
36
Agenda
-
httpcore-tecinfo
37
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
38
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
39
Hofstede 6 indexies expresses
National culture quantitatively
By Hofstede Bond MichaelH and Misho
Culture
1Literature Review 2PEST analysis 3C analysis 4Discussion
6 dimensions of Hofstede index
Power
distance
Uncertainty
avoidance
Short term
oriented
IndividualismMasculinity
Indulgence
40
41
Dimension Correlation
Power distance -018
Individualism -013
Masculinity -046
Uncertainty avoidance -045
Short-term oriented -036
Indulgence 025
Large negative correlation
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
Comparison of policies
20
JAPAN KOREA
Number 4 12
Content Promote mainly
utilization of ICT
Promote diffusion
of smartphone
Political factor
21
Economic factor
22
Economic factor
H2Nominal
GDP per capita
23
Smartphone penetration and GDP per capita
$-
$1000000
$2000000
$3000000
$4000000
$5000000
$6000000
0
10
20
30
40
50
60
70
80
90
2009 2010 2011 2012
Japan(Nominal GDP per capita) Korea(Nominal GDP per capita) Japan Korea24
Nominal GDP per capita in Korea
was lower than Japanese one
Economic factor
25
Social factor
26
Social factor
H3Demography
27
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea
Korean penetration
grew rapidly
28
Smartphone penetration(2009-2012)
Change rate of penetration by age from 2011 to 2012
0
50
100
150
200
250
300
350
400
13-19 20s 30s 40s 50s
Japan(Change rate) Korea(Change rate)
Change rate of 40rsquos and
50rsquos was high in Korea
29
0
20
40
60
80
100
10s 20s 30s 40s 50s
Japan Korea 30
Japanese penetration was lessthan Korea in all ages
Smartphone penetration by age(2012)
Social factor
31
Technological factor
32
Technological factor
H4RampD expenditure
per RampD worker
33
Smartphone penetration and RampD expenditure per RampD worker(2009-2012)
0
5
10
15
20
25
30
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012
Japan(RampD expenditure per RampD worker) Korea(RampD expenditure per RampD worker)Japan(penetration) Korea(penetration)
34
RampD expenditure per RampD worker in
Korea was lower than Japanese one
Technological factor
35
36
Agenda
-
httpcore-tecinfo
37
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
38
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
39
Hofstede 6 indexies expresses
National culture quantitatively
By Hofstede Bond MichaelH and Misho
Culture
1Literature Review 2PEST analysis 3C analysis 4Discussion
6 dimensions of Hofstede index
Power
distance
Uncertainty
avoidance
Short term
oriented
IndividualismMasculinity
Indulgence
40
41
Dimension Correlation
Power distance -018
Individualism -013
Masculinity -046
Uncertainty avoidance -045
Short-term oriented -036
Indulgence 025
Large negative correlation
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
Political factor
21
Economic factor
22
Economic factor
H2Nominal
GDP per capita
23
Smartphone penetration and GDP per capita
$-
$1000000
$2000000
$3000000
$4000000
$5000000
$6000000
0
10
20
30
40
50
60
70
80
90
2009 2010 2011 2012
Japan(Nominal GDP per capita) Korea(Nominal GDP per capita) Japan Korea24
Nominal GDP per capita in Korea
was lower than Japanese one
Economic factor
25
Social factor
26
Social factor
H3Demography
27
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea
Korean penetration
grew rapidly
28
Smartphone penetration(2009-2012)
Change rate of penetration by age from 2011 to 2012
0
50
100
150
200
250
300
350
400
13-19 20s 30s 40s 50s
Japan(Change rate) Korea(Change rate)
Change rate of 40rsquos and
50rsquos was high in Korea
29
0
20
40
60
80
100
10s 20s 30s 40s 50s
Japan Korea 30
Japanese penetration was lessthan Korea in all ages
Smartphone penetration by age(2012)
Social factor
31
Technological factor
32
Technological factor
H4RampD expenditure
per RampD worker
33
Smartphone penetration and RampD expenditure per RampD worker(2009-2012)
0
5
10
15
20
25
30
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012
Japan(RampD expenditure per RampD worker) Korea(RampD expenditure per RampD worker)Japan(penetration) Korea(penetration)
34
RampD expenditure per RampD worker in
Korea was lower than Japanese one
Technological factor
35
36
Agenda
-
httpcore-tecinfo
37
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
38
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
39
Hofstede 6 indexies expresses
National culture quantitatively
By Hofstede Bond MichaelH and Misho
Culture
1Literature Review 2PEST analysis 3C analysis 4Discussion
6 dimensions of Hofstede index
Power
distance
Uncertainty
avoidance
Short term
oriented
IndividualismMasculinity
Indulgence
40
41
Dimension Correlation
Power distance -018
Individualism -013
Masculinity -046
Uncertainty avoidance -045
Short-term oriented -036
Indulgence 025
Large negative correlation
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
Economic factor
22
Economic factor
H2Nominal
GDP per capita
23
Smartphone penetration and GDP per capita
$-
$1000000
$2000000
$3000000
$4000000
$5000000
$6000000
0
10
20
30
40
50
60
70
80
90
2009 2010 2011 2012
Japan(Nominal GDP per capita) Korea(Nominal GDP per capita) Japan Korea24
Nominal GDP per capita in Korea
was lower than Japanese one
Economic factor
25
Social factor
26
Social factor
H3Demography
27
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea
Korean penetration
grew rapidly
28
Smartphone penetration(2009-2012)
Change rate of penetration by age from 2011 to 2012
0
50
100
150
200
250
300
350
400
13-19 20s 30s 40s 50s
Japan(Change rate) Korea(Change rate)
Change rate of 40rsquos and
50rsquos was high in Korea
29
0
20
40
60
80
100
10s 20s 30s 40s 50s
Japan Korea 30
Japanese penetration was lessthan Korea in all ages
Smartphone penetration by age(2012)
Social factor
31
Technological factor
32
Technological factor
H4RampD expenditure
per RampD worker
33
Smartphone penetration and RampD expenditure per RampD worker(2009-2012)
0
5
10
15
20
25
30
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012
Japan(RampD expenditure per RampD worker) Korea(RampD expenditure per RampD worker)Japan(penetration) Korea(penetration)
34
RampD expenditure per RampD worker in
Korea was lower than Japanese one
Technological factor
35
36
Agenda
-
httpcore-tecinfo
37
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
38
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
39
Hofstede 6 indexies expresses
National culture quantitatively
By Hofstede Bond MichaelH and Misho
Culture
1Literature Review 2PEST analysis 3C analysis 4Discussion
6 dimensions of Hofstede index
Power
distance
Uncertainty
avoidance
Short term
oriented
IndividualismMasculinity
Indulgence
40
41
Dimension Correlation
Power distance -018
Individualism -013
Masculinity -046
Uncertainty avoidance -045
Short-term oriented -036
Indulgence 025
Large negative correlation
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
Economic factor
H2Nominal
GDP per capita
23
Smartphone penetration and GDP per capita
$-
$1000000
$2000000
$3000000
$4000000
$5000000
$6000000
0
10
20
30
40
50
60
70
80
90
2009 2010 2011 2012
Japan(Nominal GDP per capita) Korea(Nominal GDP per capita) Japan Korea24
Nominal GDP per capita in Korea
was lower than Japanese one
Economic factor
25
Social factor
26
Social factor
H3Demography
27
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea
Korean penetration
grew rapidly
28
Smartphone penetration(2009-2012)
Change rate of penetration by age from 2011 to 2012
0
50
100
150
200
250
300
350
400
13-19 20s 30s 40s 50s
Japan(Change rate) Korea(Change rate)
Change rate of 40rsquos and
50rsquos was high in Korea
29
0
20
40
60
80
100
10s 20s 30s 40s 50s
Japan Korea 30
Japanese penetration was lessthan Korea in all ages
Smartphone penetration by age(2012)
Social factor
31
Technological factor
32
Technological factor
H4RampD expenditure
per RampD worker
33
Smartphone penetration and RampD expenditure per RampD worker(2009-2012)
0
5
10
15
20
25
30
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012
Japan(RampD expenditure per RampD worker) Korea(RampD expenditure per RampD worker)Japan(penetration) Korea(penetration)
34
RampD expenditure per RampD worker in
Korea was lower than Japanese one
Technological factor
35
36
Agenda
-
httpcore-tecinfo
37
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
38
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
39
Hofstede 6 indexies expresses
National culture quantitatively
By Hofstede Bond MichaelH and Misho
Culture
1Literature Review 2PEST analysis 3C analysis 4Discussion
6 dimensions of Hofstede index
Power
distance
Uncertainty
avoidance
Short term
oriented
IndividualismMasculinity
Indulgence
40
41
Dimension Correlation
Power distance -018
Individualism -013
Masculinity -046
Uncertainty avoidance -045
Short-term oriented -036
Indulgence 025
Large negative correlation
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
Smartphone penetration and GDP per capita
$-
$1000000
$2000000
$3000000
$4000000
$5000000
$6000000
0
10
20
30
40
50
60
70
80
90
2009 2010 2011 2012
Japan(Nominal GDP per capita) Korea(Nominal GDP per capita) Japan Korea24
Nominal GDP per capita in Korea
was lower than Japanese one
Economic factor
25
Social factor
26
Social factor
H3Demography
27
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea
Korean penetration
grew rapidly
28
Smartphone penetration(2009-2012)
Change rate of penetration by age from 2011 to 2012
0
50
100
150
200
250
300
350
400
13-19 20s 30s 40s 50s
Japan(Change rate) Korea(Change rate)
Change rate of 40rsquos and
50rsquos was high in Korea
29
0
20
40
60
80
100
10s 20s 30s 40s 50s
Japan Korea 30
Japanese penetration was lessthan Korea in all ages
Smartphone penetration by age(2012)
Social factor
31
Technological factor
32
Technological factor
H4RampD expenditure
per RampD worker
33
Smartphone penetration and RampD expenditure per RampD worker(2009-2012)
0
5
10
15
20
25
30
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012
Japan(RampD expenditure per RampD worker) Korea(RampD expenditure per RampD worker)Japan(penetration) Korea(penetration)
34
RampD expenditure per RampD worker in
Korea was lower than Japanese one
Technological factor
35
36
Agenda
-
httpcore-tecinfo
37
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
38
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
39
Hofstede 6 indexies expresses
National culture quantitatively
By Hofstede Bond MichaelH and Misho
Culture
1Literature Review 2PEST analysis 3C analysis 4Discussion
6 dimensions of Hofstede index
Power
distance
Uncertainty
avoidance
Short term
oriented
IndividualismMasculinity
Indulgence
40
41
Dimension Correlation
Power distance -018
Individualism -013
Masculinity -046
Uncertainty avoidance -045
Short-term oriented -036
Indulgence 025
Large negative correlation
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
Economic factor
25
Social factor
26
Social factor
H3Demography
27
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea
Korean penetration
grew rapidly
28
Smartphone penetration(2009-2012)
Change rate of penetration by age from 2011 to 2012
0
50
100
150
200
250
300
350
400
13-19 20s 30s 40s 50s
Japan(Change rate) Korea(Change rate)
Change rate of 40rsquos and
50rsquos was high in Korea
29
0
20
40
60
80
100
10s 20s 30s 40s 50s
Japan Korea 30
Japanese penetration was lessthan Korea in all ages
Smartphone penetration by age(2012)
Social factor
31
Technological factor
32
Technological factor
H4RampD expenditure
per RampD worker
33
Smartphone penetration and RampD expenditure per RampD worker(2009-2012)
0
5
10
15
20
25
30
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012
Japan(RampD expenditure per RampD worker) Korea(RampD expenditure per RampD worker)Japan(penetration) Korea(penetration)
34
RampD expenditure per RampD worker in
Korea was lower than Japanese one
Technological factor
35
36
Agenda
-
httpcore-tecinfo
37
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
38
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
39
Hofstede 6 indexies expresses
National culture quantitatively
By Hofstede Bond MichaelH and Misho
Culture
1Literature Review 2PEST analysis 3C analysis 4Discussion
6 dimensions of Hofstede index
Power
distance
Uncertainty
avoidance
Short term
oriented
IndividualismMasculinity
Indulgence
40
41
Dimension Correlation
Power distance -018
Individualism -013
Masculinity -046
Uncertainty avoidance -045
Short-term oriented -036
Indulgence 025
Large negative correlation
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
Social factor
26
Social factor
H3Demography
27
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea
Korean penetration
grew rapidly
28
Smartphone penetration(2009-2012)
Change rate of penetration by age from 2011 to 2012
0
50
100
150
200
250
300
350
400
13-19 20s 30s 40s 50s
Japan(Change rate) Korea(Change rate)
Change rate of 40rsquos and
50rsquos was high in Korea
29
0
20
40
60
80
100
10s 20s 30s 40s 50s
Japan Korea 30
Japanese penetration was lessthan Korea in all ages
Smartphone penetration by age(2012)
Social factor
31
Technological factor
32
Technological factor
H4RampD expenditure
per RampD worker
33
Smartphone penetration and RampD expenditure per RampD worker(2009-2012)
0
5
10
15
20
25
30
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012
Japan(RampD expenditure per RampD worker) Korea(RampD expenditure per RampD worker)Japan(penetration) Korea(penetration)
34
RampD expenditure per RampD worker in
Korea was lower than Japanese one
Technological factor
35
36
Agenda
-
httpcore-tecinfo
37
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
38
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
39
Hofstede 6 indexies expresses
National culture quantitatively
By Hofstede Bond MichaelH and Misho
Culture
1Literature Review 2PEST analysis 3C analysis 4Discussion
6 dimensions of Hofstede index
Power
distance
Uncertainty
avoidance
Short term
oriented
IndividualismMasculinity
Indulgence
40
41
Dimension Correlation
Power distance -018
Individualism -013
Masculinity -046
Uncertainty avoidance -045
Short-term oriented -036
Indulgence 025
Large negative correlation
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
Social factor
H3Demography
27
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea
Korean penetration
grew rapidly
28
Smartphone penetration(2009-2012)
Change rate of penetration by age from 2011 to 2012
0
50
100
150
200
250
300
350
400
13-19 20s 30s 40s 50s
Japan(Change rate) Korea(Change rate)
Change rate of 40rsquos and
50rsquos was high in Korea
29
0
20
40
60
80
100
10s 20s 30s 40s 50s
Japan Korea 30
Japanese penetration was lessthan Korea in all ages
Smartphone penetration by age(2012)
Social factor
31
Technological factor
32
Technological factor
H4RampD expenditure
per RampD worker
33
Smartphone penetration and RampD expenditure per RampD worker(2009-2012)
0
5
10
15
20
25
30
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012
Japan(RampD expenditure per RampD worker) Korea(RampD expenditure per RampD worker)Japan(penetration) Korea(penetration)
34
RampD expenditure per RampD worker in
Korea was lower than Japanese one
Technological factor
35
36
Agenda
-
httpcore-tecinfo
37
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
38
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
39
Hofstede 6 indexies expresses
National culture quantitatively
By Hofstede Bond MichaelH and Misho
Culture
1Literature Review 2PEST analysis 3C analysis 4Discussion
6 dimensions of Hofstede index
Power
distance
Uncertainty
avoidance
Short term
oriented
IndividualismMasculinity
Indulgence
40
41
Dimension Correlation
Power distance -018
Individualism -013
Masculinity -046
Uncertainty avoidance -045
Short-term oriented -036
Indulgence 025
Large negative correlation
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
Japan Korea
Korean penetration
grew rapidly
28
Smartphone penetration(2009-2012)
Change rate of penetration by age from 2011 to 2012
0
50
100
150
200
250
300
350
400
13-19 20s 30s 40s 50s
Japan(Change rate) Korea(Change rate)
Change rate of 40rsquos and
50rsquos was high in Korea
29
0
20
40
60
80
100
10s 20s 30s 40s 50s
Japan Korea 30
Japanese penetration was lessthan Korea in all ages
Smartphone penetration by age(2012)
Social factor
31
Technological factor
32
Technological factor
H4RampD expenditure
per RampD worker
33
Smartphone penetration and RampD expenditure per RampD worker(2009-2012)
0
5
10
15
20
25
30
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012
Japan(RampD expenditure per RampD worker) Korea(RampD expenditure per RampD worker)Japan(penetration) Korea(penetration)
34
RampD expenditure per RampD worker in
Korea was lower than Japanese one
Technological factor
35
36
Agenda
-
httpcore-tecinfo
37
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
38
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
39
Hofstede 6 indexies expresses
National culture quantitatively
By Hofstede Bond MichaelH and Misho
Culture
1Literature Review 2PEST analysis 3C analysis 4Discussion
6 dimensions of Hofstede index
Power
distance
Uncertainty
avoidance
Short term
oriented
IndividualismMasculinity
Indulgence
40
41
Dimension Correlation
Power distance -018
Individualism -013
Masculinity -046
Uncertainty avoidance -045
Short-term oriented -036
Indulgence 025
Large negative correlation
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
Change rate of penetration by age from 2011 to 2012
0
50
100
150
200
250
300
350
400
13-19 20s 30s 40s 50s
Japan(Change rate) Korea(Change rate)
Change rate of 40rsquos and
50rsquos was high in Korea
29
0
20
40
60
80
100
10s 20s 30s 40s 50s
Japan Korea 30
Japanese penetration was lessthan Korea in all ages
Smartphone penetration by age(2012)
Social factor
31
Technological factor
32
Technological factor
H4RampD expenditure
per RampD worker
33
Smartphone penetration and RampD expenditure per RampD worker(2009-2012)
0
5
10
15
20
25
30
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012
Japan(RampD expenditure per RampD worker) Korea(RampD expenditure per RampD worker)Japan(penetration) Korea(penetration)
34
RampD expenditure per RampD worker in
Korea was lower than Japanese one
Technological factor
35
36
Agenda
-
httpcore-tecinfo
37
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
38
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
39
Hofstede 6 indexies expresses
National culture quantitatively
By Hofstede Bond MichaelH and Misho
Culture
1Literature Review 2PEST analysis 3C analysis 4Discussion
6 dimensions of Hofstede index
Power
distance
Uncertainty
avoidance
Short term
oriented
IndividualismMasculinity
Indulgence
40
41
Dimension Correlation
Power distance -018
Individualism -013
Masculinity -046
Uncertainty avoidance -045
Short-term oriented -036
Indulgence 025
Large negative correlation
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
0
20
40
60
80
100
10s 20s 30s 40s 50s
Japan Korea 30
Japanese penetration was lessthan Korea in all ages
Smartphone penetration by age(2012)
Social factor
31
Technological factor
32
Technological factor
H4RampD expenditure
per RampD worker
33
Smartphone penetration and RampD expenditure per RampD worker(2009-2012)
0
5
10
15
20
25
30
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012
Japan(RampD expenditure per RampD worker) Korea(RampD expenditure per RampD worker)Japan(penetration) Korea(penetration)
34
RampD expenditure per RampD worker in
Korea was lower than Japanese one
Technological factor
35
36
Agenda
-
httpcore-tecinfo
37
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
38
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
39
Hofstede 6 indexies expresses
National culture quantitatively
By Hofstede Bond MichaelH and Misho
Culture
1Literature Review 2PEST analysis 3C analysis 4Discussion
6 dimensions of Hofstede index
Power
distance
Uncertainty
avoidance
Short term
oriented
IndividualismMasculinity
Indulgence
40
41
Dimension Correlation
Power distance -018
Individualism -013
Masculinity -046
Uncertainty avoidance -045
Short-term oriented -036
Indulgence 025
Large negative correlation
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
Social factor
31
Technological factor
32
Technological factor
H4RampD expenditure
per RampD worker
33
Smartphone penetration and RampD expenditure per RampD worker(2009-2012)
0
5
10
15
20
25
30
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012
Japan(RampD expenditure per RampD worker) Korea(RampD expenditure per RampD worker)Japan(penetration) Korea(penetration)
34
RampD expenditure per RampD worker in
Korea was lower than Japanese one
Technological factor
35
36
Agenda
-
httpcore-tecinfo
37
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
38
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
39
Hofstede 6 indexies expresses
National culture quantitatively
By Hofstede Bond MichaelH and Misho
Culture
1Literature Review 2PEST analysis 3C analysis 4Discussion
6 dimensions of Hofstede index
Power
distance
Uncertainty
avoidance
Short term
oriented
IndividualismMasculinity
Indulgence
40
41
Dimension Correlation
Power distance -018
Individualism -013
Masculinity -046
Uncertainty avoidance -045
Short-term oriented -036
Indulgence 025
Large negative correlation
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
Technological factor
32
Technological factor
H4RampD expenditure
per RampD worker
33
Smartphone penetration and RampD expenditure per RampD worker(2009-2012)
0
5
10
15
20
25
30
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012
Japan(RampD expenditure per RampD worker) Korea(RampD expenditure per RampD worker)Japan(penetration) Korea(penetration)
34
RampD expenditure per RampD worker in
Korea was lower than Japanese one
Technological factor
35
36
Agenda
-
httpcore-tecinfo
37
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
38
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
39
Hofstede 6 indexies expresses
National culture quantitatively
By Hofstede Bond MichaelH and Misho
Culture
1Literature Review 2PEST analysis 3C analysis 4Discussion
6 dimensions of Hofstede index
Power
distance
Uncertainty
avoidance
Short term
oriented
IndividualismMasculinity
Indulgence
40
41
Dimension Correlation
Power distance -018
Individualism -013
Masculinity -046
Uncertainty avoidance -045
Short-term oriented -036
Indulgence 025
Large negative correlation
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
Technological factor
H4RampD expenditure
per RampD worker
33
Smartphone penetration and RampD expenditure per RampD worker(2009-2012)
0
5
10
15
20
25
30
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012
Japan(RampD expenditure per RampD worker) Korea(RampD expenditure per RampD worker)Japan(penetration) Korea(penetration)
34
RampD expenditure per RampD worker in
Korea was lower than Japanese one
Technological factor
35
36
Agenda
-
httpcore-tecinfo
37
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
38
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
39
Hofstede 6 indexies expresses
National culture quantitatively
By Hofstede Bond MichaelH and Misho
Culture
1Literature Review 2PEST analysis 3C analysis 4Discussion
6 dimensions of Hofstede index
Power
distance
Uncertainty
avoidance
Short term
oriented
IndividualismMasculinity
Indulgence
40
41
Dimension Correlation
Power distance -018
Individualism -013
Masculinity -046
Uncertainty avoidance -045
Short-term oriented -036
Indulgence 025
Large negative correlation
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
Smartphone penetration and RampD expenditure per RampD worker(2009-2012)
0
5
10
15
20
25
30
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012
Japan(RampD expenditure per RampD worker) Korea(RampD expenditure per RampD worker)Japan(penetration) Korea(penetration)
34
RampD expenditure per RampD worker in
Korea was lower than Japanese one
Technological factor
35
36
Agenda
-
httpcore-tecinfo
37
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
38
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
39
Hofstede 6 indexies expresses
National culture quantitatively
By Hofstede Bond MichaelH and Misho
Culture
1Literature Review 2PEST analysis 3C analysis 4Discussion
6 dimensions of Hofstede index
Power
distance
Uncertainty
avoidance
Short term
oriented
IndividualismMasculinity
Indulgence
40
41
Dimension Correlation
Power distance -018
Individualism -013
Masculinity -046
Uncertainty avoidance -045
Short-term oriented -036
Indulgence 025
Large negative correlation
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
Technological factor
35
36
Agenda
-
httpcore-tecinfo
37
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
38
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
39
Hofstede 6 indexies expresses
National culture quantitatively
By Hofstede Bond MichaelH and Misho
Culture
1Literature Review 2PEST analysis 3C analysis 4Discussion
6 dimensions of Hofstede index
Power
distance
Uncertainty
avoidance
Short term
oriented
IndividualismMasculinity
Indulgence
40
41
Dimension Correlation
Power distance -018
Individualism -013
Masculinity -046
Uncertainty avoidance -045
Short-term oriented -036
Indulgence 025
Large negative correlation
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
36
Agenda
-
httpcore-tecinfo
37
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
38
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
39
Hofstede 6 indexies expresses
National culture quantitatively
By Hofstede Bond MichaelH and Misho
Culture
1Literature Review 2PEST analysis 3C analysis 4Discussion
6 dimensions of Hofstede index
Power
distance
Uncertainty
avoidance
Short term
oriented
IndividualismMasculinity
Indulgence
40
41
Dimension Correlation
Power distance -018
Individualism -013
Masculinity -046
Uncertainty avoidance -045
Short-term oriented -036
Indulgence 025
Large negative correlation
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
Agenda
-
httpcore-tecinfo
37
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Agenda
-
httpcore-tecinfo
38
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
39
Hofstede 6 indexies expresses
National culture quantitatively
By Hofstede Bond MichaelH and Misho
Culture
1Literature Review 2PEST analysis 3C analysis 4Discussion
6 dimensions of Hofstede index
Power
distance
Uncertainty
avoidance
Short term
oriented
IndividualismMasculinity
Indulgence
40
41
Dimension Correlation
Power distance -018
Individualism -013
Masculinity -046
Uncertainty avoidance -045
Short-term oriented -036
Indulgence 025
Large negative correlation
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
Agenda
-
httpcore-tecinfo
38
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
39
Hofstede 6 indexies expresses
National culture quantitatively
By Hofstede Bond MichaelH and Misho
Culture
1Literature Review 2PEST analysis 3C analysis 4Discussion
6 dimensions of Hofstede index
Power
distance
Uncertainty
avoidance
Short term
oriented
IndividualismMasculinity
Indulgence
40
41
Dimension Correlation
Power distance -018
Individualism -013
Masculinity -046
Uncertainty avoidance -045
Short-term oriented -036
Indulgence 025
Large negative correlation
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
39
Hofstede 6 indexies expresses
National culture quantitatively
By Hofstede Bond MichaelH and Misho
Culture
1Literature Review 2PEST analysis 3C analysis 4Discussion
6 dimensions of Hofstede index
Power
distance
Uncertainty
avoidance
Short term
oriented
IndividualismMasculinity
Indulgence
40
41
Dimension Correlation
Power distance -018
Individualism -013
Masculinity -046
Uncertainty avoidance -045
Short-term oriented -036
Indulgence 025
Large negative correlation
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
6 dimensions of Hofstede index
Power
distance
Uncertainty
avoidance
Short term
oriented
IndividualismMasculinity
Indulgence
40
41
Dimension Correlation
Power distance -018
Individualism -013
Masculinity -046
Uncertainty avoidance -045
Short-term oriented -036
Indulgence 025
Large negative correlation
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
41
Dimension Correlation
Power distance -018
Individualism -013
Masculinity -046
Uncertainty avoidance -045
Short-term oriented -036
Indulgence 025
Large negative correlation
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
What is masculinity
42
Social gender roles
are clearly distinct
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
Index Power distance
Individualism Masculinity Uncertainty avoidance
Short-term orientation
Indulgence
Japan 54 46 95 92 88 42
Korea 60 18 39 85 100 29
Hofstede index in Japan and Korea
43
566 28 7 12 13
Big differences in
masculinity
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
44
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
Analysis flow
Preliminary
questionnaire
survey
Interview
survey
Questionnaire
survey
45
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
Subjects of preliminary questionnaire survey
Subjects University student and graduate
nationality Japan
The number 67 Japanese
46
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
Purpose of preliminary questionnaire survey
AI speaker
Mobile payment
Masculinity
47
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
The results of preliminary questionnaire survey
48
AI speaker
Mobile payment
Masculinity
Negative
influence
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
49
Masculinity has
negative influence
on technology acceptance
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
Subjects of interview survey
50
Japan
Subjects University student and graduate
Nationality Japan
The number 16 Japanese
1iterature Review 2PEST analysis 3C analysis 4Discussion
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
Purpose of interview survey
Masculinity
51
1Literature Review 2PEST analysis 3C analysis 4Discussion
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
Example of Interview Survey
Do you want to buy AI
speakers
No because A
No because A
MAS
60
MAS
66852
Oh they have a common
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
Results of survey and researchSelf trust
Self trust
Masculinity
Creative
innovativeness
Adoptive
innovativeness
Concern at the time
of product purchase
Intangible
consumption
53
1Literature Review 2PEST analysis 3C analysis 4Discussion
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
Definition of 5 constructs
54
Self trustConcern at the time
of product purchase
Intangible
consumption
Adoptive
Innovativeness
Creative
innovativeness
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
Analysis flow
Preliminary
questionnaire
survey
Interview
surveyQuestionnaire
survey
55
Masculinity has
negative influence
on technology acceptance
5 constructs
derived from masculinity
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
Subjects of questionnaire survey
56
Subjects University student and graduate
Subject Japan and Korea
The number 200 Japanese147 Korean
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
Purpose of questionnaire survey①
Masculinity average
57
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
Purpose of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
58
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
The results of questionnaire survey①
Masculinity average
VS506 482
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
60
The results of questionnaire survey②
Self trust
Intangible
consumption
Concern at the time
of product purchase
Adoptive
innovativeness
Creative
innovativeness
New technology
AcceptanceMasculinity
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
The result of questionnaire survey③
61
Adoptive innovatieness
Creative innovatieness
28 31
33 36
Low＜
＜
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
Creative
innovativeness
Adoptive
innovativeness
TechnologyacceptanceMasculinity
Conclusion of C analysis
－
－
Negative correlationPositive influence
+
+
Low
62
lt
The factors that
delay the
diffusion of new
technology in Japan
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
63
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
64
Agenda
1 Literature Review
2 PEST analysis
3 C(Culture) analysis
4 Discussion
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
Purpose of research
Why
PEST+C analysis
Purpose
of research
1Literature Review 2PEST analysis 3C analysis 4Discussion
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
We clarifiedhellip
1Literature Review 2PEST analysis 3C analysis 4Discussion
66
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
We clarifiedhellip
67
Technology
acceptance
－
－
＋
＋
Adoptive
innovativeness
Creative
innovativeness
Negative influence
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
画像
httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone
httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
Academic implication ①
68
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
69
Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
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Academic implication ②
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Masculinity (2018)
Masculinity (1983)
506 482
95 39
Change
1Literature Review 2PEST analysis 3C analysis 4Discussion
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
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httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml
92
Academic implication ②
Masculinity score
The other score of Hofstede indexes
These scores might be changed
1Literature Review 2PEST analysis 3C analysis 4Discussion
70
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
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httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
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92
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
71
Difficult
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
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httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
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92
Practical implication
1Literature Review 2PEST analysis 3C analysis 4Discussion
72
Effective
1Literature Review 2PEST analysis 3C analysis 4Discussion
73
74
Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
75
References
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httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
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1Literature Review 2PEST analysis 3C analysis 4Discussion
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Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
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References
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Dramatic technological changes
1Literature Review 2PEST analysis 3C analysis 4Discussion
Thank you for listening
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Thank you for listening
75
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httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml
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