shutterbug + k103fm

Prepared for For Nathan Jones, Marketing Director, The Shutterbug

A Custom Marketing Program

Let's increase walk-in traffic into the stores during the 2nd (summer) quarter.

Let's reinforce customer perception regarding the added-value of the customer service.

Advertising Objectives

Competitive Analysis

An important goal is to help you communicate the following advantages:

Large and competitively priced inventory;

Well-trained sales staff.

Industry and Consumer Research to Improve Walk-in Conversions at The Shutterbug

The following research reviews the current market conditions for your business category and establishes a research base for two specific recommendations.

Overall customer satisfaction with the digital camera purchase process is based on five factors: Price, accessibility, salesperson, delivery process; and warranty coverages.

Buyers are 38% more likely to pick stores over online sales based on the perceived value of the facility and sales staff.

SOURCE: Consumer Reports

K103fm FortifiesAt home, at work, in the car ... wherever your customers are, K103fm is a constant companion. Among persons 12 and older, 35% of listening takes place at home, 47% in cars, and 18 %at work and other places.

K103fm rates highly with women age 18-49, a key camera-buying demographic.

K103fm and it's award-winning creative team will develop pinpoint accurate messaging that cuts through clutter and generates traffic.

Recommended ScheduleStart End Description Daypart Weeks Ads Length Rate Total

6/1/2016 9/25/2016 Image Campaign6a-12mid

Mon – Sun52 24 :30 $50.00 $62,400.00

8/15/2016 10/5/2016 Event Schedule6a-12mid

Mon – Sun12 24 :60 $85.00 $14,400.00

Campaign Total: $76,800.00

Next Steps

Contact:Ben Protasio“Account Executive”503.383.4461ben@protasio.com