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SocialMediaPlus 2011Creating the Perfect Facebook Campaign
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
About UsGeneral Overview
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
We are 250+ professionals in 10 cities worldwide
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
We are 250+ professionals in 10 cities worldwide
AustinLondon
PortlandNew York
PhiladelphiaSt. Louis
LincolnMadrid
AmsterdamSydney
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
We help build social businesses
PROCESSESare designed for collaboration
TECHNOLOGIESenable and optimize the ecosystem
EMPLOYEES
WE TRANSFORM COMPANIES TO THRIVE IN A SOCIAL WORLD
OurVision
A future in which all businesses are social businesses. What does that look like?
PEERS PARTNERS
INFLUENCERS
CUSTOMERS
PEOPLE and their networks powerhow business gets done.
Dachis Group
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
Social Business
Largest group of Facebook Preferred Developers in the world
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
We have delivered 500+ social media solutions
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Session Frame
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
Digital Marketing Spend
Search Display EmailMobile Social Lead Gen
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
Social Marketing
Search Display EmailMobile Social Lead Gen
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
Social Platform Landscape
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
Community Management
Content Marketing
Social Experiences
Measurement & Analysis
Monitoring & Listening
Facebook as an Engagement Platform
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
Community Management
Content Marketing
Social Experiences
Measurement & Analysis
Monitoring & Listening
Facebook as an Engagement Platform
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
Community Management
Content Marketing
Social Experiences
Measurement & Analysis
Monitoring & Listening
Facebook as an Engagement Platform
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
Community Management
Content Marketing
Social Experiences
Measurement & Analysis
Monitoring & Listening
Facebook as an Engagement Platform
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
Community Management
Content Marketing
Social Experiences
Measurement & Analysis
Monitoring & Listening
Facebook as an Engagement Platform
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
Community Management
Content Marketing
Social Experiences
Measurement & Analysis
Monitoring & Listening
Facebook as an Engagement Platform
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Program Identity Design
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
Design = Intentional Creation of X
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
Design = Intentional Creation of X X
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
XFriday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Step 1Design the Business Objectives
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1a. High-Level Business Objectives
Social Metrics
Business Metrics
BusinessObjective
1 1.5 2 2.5 3
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1a. High-Level Business Objectives
Social Metrics
Business Metrics
BusinessObjective
It starts with quantifiable Business Objectives
1 1.5 2 2.5 3
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1a. High-Level Business Objectives
Social Metrics
Business Metrics
BusinessObjective
It starts with quantifiable Business Objectives
Which lead to the Business Metrics that matter
1 1.5 2 2.5 3
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1a. High-Level Business Objectives
Social Metrics
Business Metrics
BusinessObjective
It starts with quantifiable Business Objectives
Which lead to the Business Metrics that matter
That are transformed into measurable Social Metrics
1 1.5 2 2.5 3
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1b. Program-Level Business Outcomes
1 1.5 2 2.5 3
A. More consumers
B. Greater purchase values
C. Higher repeat purchase rate
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1b. Program-Level Business Outcomes
1 1.5 2 2.5 3
A. More consumers
B. Greater purchase values
C. Higher repeat purchase rate
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1b. Program-Level Business Outcomes
1 1.5 2 2.5 3
A. More consumers
B. Greater purchase values
C. Higher repeat purchase rate
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1b. Program-Level Business Outcomes
1 1.5 2 2.5 3
A. More consumers
B. Greater purchase values
C. Higher repeat purchase rate
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1b. Program-Level Business Outcomes
1 1.5 2 2.5 3
A. More consumers
B. Greater purchase values
C. Higher repeat purchase rate
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1b. Program-Level Business Outcomes
1 1.5 2 2.5 3
A. More consumers
B. Greater purchase values
C. Higher repeat purchase rate
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1b. Program-Level Business Outcomes
1 1.5 2 2.5 3
A. More consumers
B. Greater purchase values
C. Higher repeat purchase rate
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1b. Program-Level Business Outcomes
1 1.5 2 2.5 3
A. More consumers
B. Greater purchase values
C. Higher repeat purchase rate
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1b. Program-Level Business Outcomes
1 1.5 2 2.5 3
A. More consumers
B. Greater purchase values
C. Higher repeat purchase rate
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1b. Program-Level Business Outcomes
1 1.5 2 2.5 3
A. More consumers
B. Greater purchase values
C. Higher repeat purchase rate
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1b. Program-Level Business Outcomes
1 1.5 2 2.5 3
A. More consumers
B. Greater purchase values
C. Higher repeat purchase rate
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1b. Program-Level Business Outcomes
1 1.5 2 2.5 3
A. More consumers
B. Greater purchase values
C. Higher repeat purchase rate
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1.5. Bridge: Business Consumer
Consumer Audit & Reconciliation
1 1.5 2 2.5 3
Thinking
Hearing
FeelingSaying
Seeing
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1.5. Bridge: Business Consumer
Consumer Audit & Reconciliation
1 1.5 2 2.5 3
Thinking
Hearing
FeelingSaying
Seeing
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1.5. Bridge: Business Consumer
Consumer Audit & Reconciliation
1 1.5 2 2.5 3
Thinking
Hearing
FeelingSaying
Seeing
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1.5. Bridge: Business Consumer
Consumer Audit & Reconciliation
1 1.5 2 2.5 3
Thinking
Hearing
FeelingSaying
Seeing
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1.5. Bridge: Business Consumer
Consumer Audit & Reconciliation
1 1.5 2 2.5 3
Thinking
Hearing
FeelingSaying
Seeing
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1.5. Bridge: Business Consumer
Consumer Audit & Reconciliation
1 1.5 2 2.5 3
Thinking
Hearing
FeelingSaying
Seeing
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1.5. Bridge: Business Consumer
Consumer Audit & Reconciliation
1 1.5 2 2.5 3
Thinking
Hearing
FeelingSaying
Seeing
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1.5. Bridge: Business Consumer
Consumer Audit & Reconciliation
1 1.5 2 2.5 3
Thinking
Hearing
FeelingSaying
Seeing
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1.5. Bridge: Business Consumer
Consumer Audit & Reconciliation
1 1.5 2 2.5 3
Thinking
Hearing
FeelingSaying
Seeing
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1.5. Bridge: Business Consumer
Consumer Audit & Reconciliation
1 1.5 2 2.5 3
Thinking
Hearing
FeelingSaying
Seeing
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1.5. Bridge: Business Consumer
Consumer Audit & Reconciliation
1 1.5 2 2.5 3
Thinking
Hearing
FeelingSaying
Seeing
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1.5. Bridge: Business Consumer
Consumer Audit & Reconciliation
1 1.5 2 2.5 3
Thinking
Hearing
FeelingSaying
Seeing
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1.5. Bridge: Business Consumer
Consumer Audit & Reconciliation
1 1.5 2 2.5 3
Thinking
Hearing
FeelingSaying
Seeing
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1.5. Bridge: Business Consumer
Consumer Audit & Reconciliation
1 1.5 2 2.5 3
Thinking
Hearing
FeelingSaying
Seeing
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1.5. Bridge: Business Consumer
Consumer Audit & Reconciliation
1 1.5 2 2.5 3
Thinking
Hearing
FeelingSaying
Seeing
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1.5. Bridge: Business Consumer
Consumer Audit & Reconciliation
1 1.5 2 2.5 3
Thinking
Hearing
FeelingSaying
Seeing
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1.5. Bridge: Business Consumer
Consumer Audit & Reconciliation
1 1.5 2 2.5 3
Thinking
Hearing
FeelingSaying
Seeing
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Step 2Design the Program Frame
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
2a. Affinity Drivers
1 1.5 2 2.5 3
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
2.b. Interaction Driver Map
1 1.5 2 2.5 3
Riches
Fame
Utility
Emotion
Distraction
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
2.b. Interaction Driver Map
1 1.5 2 2.5 3
Riches
Fame
Utility
Emotion
Distraction
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
2.b. Interaction Driver Map
1 1.5 2 2.5 3
Riches
Fame
Utility
Emotion
Distraction
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
2.b. Interaction Driver Map
1 1.5 2 2.5 3
Riches
Fame
Utility
Emotion
Distraction
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
2.b. Interaction Driver Map
1 1.5 2 2.5 3
Riches
Fame
Utility
Emotion
Distraction
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
2.b. Interaction Driver Map
1 1.5 2 2.5 3
Riches
Fame
Utility
Emotion
Distraction
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
2.c. Interaction Fingerprint
1 1.5 2 2.5 3
F
R
E
U
D
0%10% 10% 20% 30% 40%20%30%40% 50%50%
Riches..................30%
Fame....................20%
Utility...................10%
Emotion................5%
Distraction.........35%
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
2.5. Bridge: Consumer Platform
.com
Facebook fans
Twitter followers
YouTube subscribers
Foursquare checkins
Website traffic
Mobile users
G+ circlers
Mixi followers
Presence Audit &Reconciliation
1 1.5 2 2.5 3
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
2.5. Bridge: Consumer Platform
.com
Facebook fans
Twitter followers
YouTube subscribers
Foursquare checkins
Website traffic
Mobile users
G+ circlers
Mixi followers
Presence Audit &Reconciliation
1 1.5 2 2.5 3
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Step 3Design the Program Mechanics
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
3a. Platform Map
.com
YouTube
Foursquare
Website
Mobile
1 1.5 2 2.5 3
Platforms that the program will be
deployed on
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
3a. Platform Map
.com
YouTube
Foursquare
Website
Mobile
1 1.5 2 2.5 3
Platforms that the program will be
deployed on
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
3a. Platform Map
.com
YouTube
Foursquare
Website
Mobile
1 1.5 2 2.5 3
Platforms that the program will be
deployed on
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
3a. Platform Map
.com
YouTube
Foursquare
Website
Mobile
1 1.5 2 2.5 3
Platforms that the program will be
deployed on
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
3a. Platform Map
.com
YouTube
Foursquare
Website
Mobile
1 1.5 2 2.5 3
Platforms that the program will be
deployed on
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
3b. Mechanics and Functionality Map
1 1.5 2 2.5 3
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
3b. Mechanics and Functionality Map
1 1.5 2 2.5 3
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
3b. Mechanics and Functionality Map
1 1.5 2 2.5 3
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
3b. Mechanics and Functionality Map
1 1.5 2 2.5 3
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
3b. Mechanics and Functionality Map
1 1.5 2 2.5 3
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
3b. Mechanics and Functionality Map
1 1.5 2 2.5 3
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
3b. Mechanics and Functionality Map
1 1.5 2 2.5 3
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
3b. Mechanics and Functionality Map
1 1.5 2 2.5 3
.com
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
3b. Mechanics and Functionality Map
1 1.5 2 2.5 3
.com
Mechanic 1
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
3b. Mechanics and Functionality Map
1 1.5 2 2.5 3
.com
Mechanic 1
Mechanic 2
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
3b. Mechanics and Functionality Map
1 1.5 2 2.5 3
.com
Mechanic 1
Mechanic 2
Mechanic 3
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
3b. Mechanics and Functionality Map
1 1.5 2 2.5 3
.com
Mechanic 1
Mechanic 2
Mechanic 3
Mechanic 4
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
3b. Mechanics and Functionality Map
1 1.5 2 2.5 3
.com
Mechanic 1
Mechanic 2
Mechanic 3
Mechanic 4
Mechanic 5
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
3b. Mechanics and Functionality Map
1 1.5 2 2.5 3
.com
Mechanic 1
Mechanic 2
Mechanic 3
Mechanic 4
Mechanic 5
Mechanic 6
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
3b. Mechanics and Functionality Map
1 1.5 2 2.5 3
.com
Mechanic 1
Mechanic 2
Mechanic 3
Mechanic 4
Mechanic 5
Mechanic 6
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
3b. Mechanics and Functionality Map
1 1.5 2 2.5 3
.com
Mechanic 1
Mechanic 2
Mechanic 3
Mechanic 4
Mechanic 5
Mechanic 6
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
3b. Mechanics and Functionality Map
1 1.5 2 2.5 3
.com
Mechanic 1
Mechanic 2
Mechanic 3
Mechanic 4
Mechanic 5
Mechanic 6
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
3b. Mechanics and Functionality Map
1 1.5 2 2.5 3
.com
Mechanic 1
Mechanic 2
Mechanic 3
Mechanic 4
Mechanic 5
Mechanic 6
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
3b. Mechanics and Functionality Map
1 1.5 2 2.5 3
.com
Mechanic 1
Mechanic 2
Mechanic 3
Mechanic 4
Mechanic 5
Mechanic 6
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
3b. Mechanics and Functionality Map
1 1.5 2 2.5 3
.com
Mechanic 1
Mechanic 2
Mechanic 3
Mechanic 4
Mechanic 5
Mechanic 6
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
3b. Mechanics and Functionality Map
1 1.5 2 2.5 3
.com
Mechanic 1
Mechanic 2
Mechanic 3
Mechanic 4
Mechanic 5
Mechanic 6
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
3b. Mechanics and Functionality Map
1 1.5 2 2.5 3
.com
Mechanic 1
Mechanic 2
Mechanic 3
Mechanic 4
Mechanic 5
Mechanic 6
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
3b. Mechanics and Functionality Map
1 1.5 2 2.5 3
.com
Mechanic 1
Mechanic 2
Mechanic 3
Mechanic 4
Mechanic 5
Mechanic 6
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Summary
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
1.! Design Business Objectivesa.! High-Level Business Objectivesb.! Program-Level Business Outcomes
o! Bridge: Consumer Audit & Reconciliation2.! Design the Program Frame
a.! Affinity Driversb.! Interaction Driver Mapc.! Interaction Fingerprint
o! Bridge: Presence Audit & Reconciliation3.! Design the Program Mechanics!
a.! Platform Mapb.! Mechanics and Functionality Map
Summary
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Letʼs Do This!
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Campaign Case Studies
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
Peopleʼs Choice Awards - Social ExperienceChallengeThe Peopleʼs Choice Awards 2012 promise to be the biggest yet, and a Facebook and Twitter strategy was needed to ensure success in social.
SolutionA massive interactive experience was developed to be social by design, and heavily leverages the Facebook Platform and social graph. Usersʼ interests are surfaced immediately for voting, a sweepstakes layer incentivizes users at the chance to win tickets to the show, and one lucky user will be the Fan Award and get flown to the show to accept an award on the red carpet!
ResultsIn the first 48 hours, the Facebook experience surpassed 1 million votes, and is on itʼs way to crushing the 1.5 million vote watermark from 2010. Get out and vote for your favorites in Movies, TV, and Music today!
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
Bud Light - Port ParadiseChallengeCreate excitement in the Bud Light community through a sweepstakes that requires users to work together in order to win tickets to the ultimate Bud Light event, the Port Paradise cruise.
SolutionA collaborate and win experience where users create teams of three to enter the sweepstakes. Team names can be selected from three available dropdowns or randomly generated, and Users recruit a team by sending a wall post to their friends with a link that directs back to the application.
ResultsBud Light fanatics could not wait to start building their crews. 160,000 entrants have created over 200,000 crews during the apps first week. 180,000 users added the app and 76,800 have shared it through global shares, individual shares, and wall posts. Overall, 1.2 million crews of Bug Light fans were created, and one group of friends got the experience of a lifetime.
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
Coach - New at CoachChallengeCoach needed a way to let their fans on Facebook know about new styles, fresh content, and product launches and approached Stuzo for a solution.
SolutionThe New at Coach experience addressed several business needs, including a back-end CMS for Coach to adjust products, videos, style-guides, and links within the application on-demand. This evergreen program allows users to interact with the latest products on an interactive carousel, like individual items, and add them to their shopping cart for one-click purchasing on Coach.com. Executions on both /coach and /coachmens mirror one another, with future launches on the Coach Japan and Europe Facebook pages, for global brand management.
ResultsCoach has been extremely pleased with their level of autonomy on New at Coach, and users have been absorbing content and interacting with the new products at rapid pace.
Friday, November 11, 2011
® 2011 Dachis Group. Confidential and Proprietary
Capabilities | 2011
Leviʼs - WaterTankChallengeLeviʼs was looking to activate their community for World Water Day 2011 with a program that would highlight their eco-friendly Water<Less jeans, which use an innovative manufacturing technique to save millions of liters of water.
SolutionSimple social challenges and game mechanics within the Facebook Water<Less experience allow users to interact with friends to unlock gallons of water, which will be “emptied” and sent to Water.org. Users could pledge, check in to Leviʼs stores, tweet, answer trivia, and more to build awareness of the global water crisis and educate fans as to what they can do to help.
ResultsIn its first 72 hours, the experience saw over 50k page views and more than 20k challenges completed. Only six days after launch, the campaign had already hit 1/3 of the 200 million-liter goal.
Friday, November 11, 2011
Thank you
http://www.dachisgroup.comhttp://www.stuzo.com+ 1 267-519-3669jed.singer@stuzo.com
Friday, November 11, 2011
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