single sourcing for a global audience

Welcome to

Single-sourcing for a Global Audience

Presented by: Jose Sermeno

Current: Product Evangelist - MadCap Software *MadPak & MadTranslations (Started with Flare v6)

Previous: Project Lead – Zivtech (Drupal Implementation)

Other Info:

• 10+ yrs Software Application Manager – Windows/Mac/Web

• Open Source Hardware & Software Advocate (Arduino, OpenCV)

• Award Winner for San Diego Community Outreach with Robotics

• Proponent of the Maker Movement

ABOUT ME: JOSE SERMENO

TODAY’S AGENDA

• Best Practices Overview• What hurdles opportunities exist when

translating single sourced multi-channel content

• Why do I care? (not caring costs $$)• How does the MadPak Suite help – Tools

Overview• Questions

BEST PRACTICES:

MAXIMIZE REUSE

MULTI-CHANNELSINGLE SOURCE

USE SINGLE SOURCING ELEMENTS

• Topic Based Authoring• Global Project Linking• Publish to Multiple Channels with 1 Flare Project• Condition any element in/out of a deliverable• Snippets: pre-set chunks of content that you can use in your

project over and over• Variables• Style Sheet Mediums• Single Source / Translate Call-outs from Flat images• Single Source static/interactive Multimedia

FOLLOW OPEN STANDARDS

XML, HTML, CSS,XLIFF, TMX, TBX

FUTURE PROOF YOUR CONTENT

TRANSLATION OPPORTUNITIES

(NOT HURDLES)

USING CONDITIONAL TEXT AND SNIPPETS

CONSIDERATIONS

Example:

– “Model number {variable} is forbidden for use outside

of the United States.”

TEXT EXPANSION

Example:

“FAQ” results in expansion – “Preguntas frecuentes” in Spanish

• Compound nouns - German, Finnish and Dutch

• Responsive writing - design to allow for text re-flow

Avoid fixed-width headers, tabs, buttons and graphics.

• Spanish, French, Italian, Portuguese, Polish, Arabic and Hebrew, will

result in text expansion of +15 to +30%

• Dutch and German can expand +35% or more

• Chinese, Japanese and Korean will generally contract -10% to -55%

• Certain languages like Chinese can expand vertically

TEXT EXPANSION CONSIDERATIONS

Let’s take the phrase “TV marketing strategy”

English = 3 separate words

German = one compound noun: “Fernsehmarketingstrategie”

HERE IS A GERMAN EXAMPLE:

WHY DO I CARE?(NOT CARING COSTS $$)

GOAL:

KEEP DTP COSTS DOWNUNDERSTAND YOUR CONTENTSIMPLIFY QA REDUCE PROJECT TURNAROUNDCREATE A CLEAN TM

HOW DOES THE MADPAK SUITE HELP?

IN TOOLS DEMO

MadTranslations specializes in individual projects or complete end-to-end translation and localization solutions.

Our services include:

• Language Translation• Software Localization• Website Localization

• E-Learning Localization• Project Management• And more

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@MadCapJose@MadCapSoftware@MadCapJennifer@MadCapMike@MadCapDocTeam

Questions? Thank You!

Jose SermenoProduct EvangelistMadCap Software