site audit webinar

WEBSITE AUDITWEBSITE AUDIT

Patti Dalessio @SEOPatti

Reinvent Interactive, Inc.

WEBSITE AUDIT

•Search Crawl Index

•Do & Don’t List

•Speed Test

•Link Juice?

SEARCH INDEX:

DESIGN FOR REAL PEOPLE,ACCOUNT FOR THE

ROBOTS

DO THIS RIGHT NOW: # OF PAGES BEING INDEXED

site:www.yoursite.com

Note: No Space

Consult a professional if off by a lot

SPEAK TO THE ROBOTS

DO THIS LATER:

Sign up for Webmaster Tools

http://www.google.com/webmasters/

This shows you how: http://www.webgnomes.org/blog/how-to-register-your-site-with-google-webmaster-tools/

DO & DON’T LIST:

USABILITY TRUMPS FEATURES

•Create Unique, GREAT Quality Content

•Target Visitor Behaviors

•Get Out of the Visitor's Way

DO THIS:

•Duplicate Content

•Complicated/Deep Navigation Structure

•Non-Unique Meta Page Titles

DON’T DO THIS:

SPEED TEST

FASTER IS ALWAYS BETTER

SPEED TESTGO HERE —>http://gtmetrix.com/

LINK JUICE?

GOOD LINKS ARE IMPORTANT, BUT GOOD EXPERIENCES ARE

ESSENTIAL

Check Links and Your Domain Authority

www.OpenSiteExplorer.org

GO HERE —>

Check Links and your Domain Authority

To Do:Your SiteYour Competitors

Patti Dalessio @SEOPatti

Reinvent Interactive, Inc.