slot 3: understanding the halal need for islamic tourism - dimension of islamic tourism- issues and...

Islamic Tourism Seminar“Understanding the Halal Need for Islamic Tourism”

Dimension of Islamic Tourism: Issues & Recommendation

By:SDr. Noor Fiteri bin AbdullahSchool of Tourism, Hospitality and Environmental Management, Universiti Utara Malaysia

Presentation Outline

Dimension

Issues

Recommendation

Overview

Muis Secara Ringkas

Mjls gama Islam Singaura

Travel / Tourism

Necessity or Trend ?

Profit making or charity ?

Force or voluntary ?

Travel ? Difference ?

Muis Secara Ringkas

Mjls gama Islam Singaura

Introduction

• travel becoming a way of life for many people• Muslim travelers a part of that• special need – conform Islamic principles & shariah

compliant• concepts can be all forms of tourism except those that

go against Islamic teaching• obligation covers all parties involved – the whole

process of traveling• beginning - during – end of the trip

Reason for travel

• many reasons – compare - pre and post• status of Islamic Tourism• ambiguities ?• previous definition of Islamic Tourism

Muis Secara Ringkas

Mjls gama Islam Singaura

Essence of Definition

ActivityValues

Operator

Destination

Reason

Products / services

Tourist

Muis Secara Ringkas

Mjls gama Islam Singaura

Dimension of Islamic Tourism

Destination

- Unique of community, culture- Islamic heritage- religious site- Islamic architecture

Lodging

- lodging/ accommodation – essential needs- shariah compliant- value added attributes- important thing comfortable yet affordable price

Islamic Hospitality

- According to Islamic teaching guests who visit should be comfortable

- Islamic courtesy- concept of Bedouin Hospitality - host should consider spiritual, emotional, intellectual and

physical Spiritual – worship during travel ( halal food, easy to pray )Emotional – welcoming, courteous, trustworthy, friendly etc Intellectual – knowledgeable, educational, informativePhysical – hygiene, cleanliness, safety, ambience

Halal and Thoyibba Food

- most important part concern by Muslim- halal food from farm to the table- misunderstanding and conflict among Muslim and Non

Muslim- certification and approval-

Activities

- various type of activities- consider permissible as long as conform to syarak- part of worships- urge from Al Quran – Siyahah, Rihlah, Ziyarah,

Perfom Haj and Umrah- muamalah – VFR, business transaction, medical,

sport, leisure

Issue: Ambiguities of terms used

Muslim Friendly Travel

Islamic TourismHalal Travel

Islamic Hospitality

Halal Tourism

Muslim Tourism

Issue: Products offer

Shariah Compliant• Destination/ tourist attraction• Lodging – Muslim friendly - shariah compliant• Manpower expertise - certification• Merchandising – souvenirs• Values – hygiene / cleanliness• Food – halal/ serve no pork / MOML• Activity – conform with shara’• Environment friendliness / friendliness to physically challenged • Facilities – Recreation• Information

Issue: Misunderstanding - inter religion

Acceptance • Activity/customs/ local culture among Muslim and Non

Muslim

Recommendation

• Standardization – come out with solid term used widely • Synergy – Islamic authority/ government agencies/ service

providers/ operators• Changing the perception – promoting good health or unique

experience• Education - informative• Further research

Effort in Promoting Islamic Tourism

• Islamic package offers• Islamic informative website• Government and Agencies• Mosques• Non – Government

Organizations

Aligning the facilities and services to cater to this growing consumer segment

Halal food services Salaath (Prayer) facilitiesNeed to have

Good to have

Nice to have(Family Friendliness)

A community Need

Wudu friendly washrooms Ramadhan (fasting) services & facilities

Recreation facilities and services No non-Halal activities

Environment Friendliness Friendliness to physically challenged

Cresentrating Hotels categorization

These Hotels are considered "helpful" to the Muslim Travellers. They will be able to provide information regarding Salaath times, Qiblah direction and nearby Halal food facilities.

Hotels which are rated 4 to 5 go beyond being "helpful" and accomodate certain specific requirements of the Halal conscious travellers.They will generally have Qiblah direction marked in the rooms and some level of Halal food facilities in the Hotel.

Hotels with a rating of 6 to 7 generally take into account most of the needs of a Halal conscious traveller in their services and facilities. In general they will be serving only Halal Food and Beverages apart from having other family friendly facilities.

Yayasan Wakaf Malaysia

Pembangunan Projek Kecil Berimpak Besar

di kawasan masjid terpilih

Bazar Rakyat-Ruang niaga pelbagai jenis

perniagaanWakaf Mart

-Kedai Runcit Halal

Mulai tahun 2010, Kerajaan Persekutuan

telah menyalurkan peruntukan sebanyak

RM30 juta

Bazar Wakaf Rakyat Masjid Al-Raudhah, Tanjung Karang,

Selangor

Bazar Wakaf Rakyat Masjid Jamek Pekan Kajang, Selangor

Wakaf Mart Masjid Kariah Panchor Jaya, Seremban

Bazar Wakaf Rakyat Masjid Amir Fawwaz, Perlis

BAZAR RAKYAT DAN WAKAF MART

HOTEL WAKAF MAIM, TANJUNG KLING, MELAKA

HOTEL WAKAF TAIPING, PERAK

HOTEL WAKAF & BAITUL HILAL, PORT DICKSON

PEMBINAAN HOTEL WAKAF KUALA TERENGGANU, TERENGGANU

MASJID AL GHUFRAN

MASJID WILAYAH