small talk: subliminal advertising
Post on 14-Apr-2017
153 Views
Preview:
TRANSCRIPT
Subliminal AdvertisingBelievers vs Sceptics in Examples
Year 1957
James Vicary And His Research
‘Persuaders’ Get Deeply ‘Hidden’ Tool: Subliminal Projection
Welcome to 1984
‘Hidden Sell’ Technique is Almost Here
Press Reactions (Through Headlines)
Contemporary situation in the USA
A legislation against something that could not be seen or perceived is unnecessary
Some congressmen
We had done only as much research as was needed for filing a patent
James Vicary (1962)
Year 1972
Wilson Bryan Key
SUBLIMINAL SEDUCTIONINTERESTING IDEA
Does it really work?There is no evidence that subliminal advertisment works. Some advertising agencies and large corporations did however invest in subliminal advertising.
Why do people believe in it?It is easy to blame someone else for my bad decisions. I was forced to buy this stuff!
Thank you!Source: http://muse.jhu.edu/article/497057
top related