smart tech(niques) for sustainable business || startarium || bucharest (nov 2016)
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Smart Tech(niques) for Sustainable Business
E L L I E C A C H E T T E2 3 N o v e m b e r 2 0 1 6
w w w . b o o k s t r . c o m
Ellie CachetteABOUT ME
CTO of Bookstr, serial entrepreneur. Founder.
Software junkie. Silicon Valley native. Current
NYer. Honorary Romanian.
Who am I…
Financial Fraud:
- Credit card trxn monitoring and detection (MasterCard)
- SEC compliance (SEC / Fisher Investments)
- Platform OS (VeriSign)
Publishing:
- Social distribution (Bookstr)
- e-Book creation and distribution (Cachette Group)
- Print Layout programming (McGraw Hill)
Consumer:
- web retail ecommerce (Macy’s)- web health insurance (Kaiser Permanente)
- consumer mobile apps (Koombea)
(Tech) Products I've Worked On…
What I know…How to build mobile apps, APIs,
ecommerce, web, AI modeling,
MVPs...creating things from scratch
@ecachette #startarium tech@bookstr.com
ABOUT US
Mostly vocal millennials who are
highly engaged through emails, on
site, and all social media platforms
who are invested in our content and
aren’t afraid to share their opinions
Our Audience
Strong US audience w/ extremely diverse
with the remainder spread across all 7
continents.
Member Distribution
61% USA 7% UK 5% ANZ
27% Spread across the globe
Gender68% Female 32% Male
13-17, 17% 35-44, 14% 65+ 5%
18-24, 23% 45-54, 11%
25-34, 22% 55-64, 8%
Age
www.bookstr.com
Help users share, bookmark, read, buy and otherwise keep engaged while on the go.
Mobile app is live: Dec 1, 2016
Bookstr App
Curated newsletters that help users discover new books, see highlights, allow publishers to feature trending books
Editorial Newsletter
Authors and publishers can add their books to our ARC program. Get free reviews and exposure
Giveaways / ARCs
Special technology that allows users to flag, bookmark, come back to an otherwise curate the news and books that they want
Shelving, Newsfeed
Several leading partnerships with programs that expand the reach
of reading and literacy programs
Retail, Room to Read Partnership
Weekly podcasts are broadcast to help spread news, clips or audio information to the bookstr network
Podcasts
Original content created in house featuring literature and writing themes that performs strongly on
social media.
Videos
An outlet for creativity where members can create custom designed quotes from their favorite novels and authors.
Quotes
Witty, intelligent, and entertaining literature themed content custom created by our editorial team.
Quizzes
“Its the UBER for __________________”
Rule #1Having a Good Idea is Better Than Good Code
Good IdeasBetter than Code With the expansion of code repositories and
prototyping tools, there is no lack of technology
available. Before hacking away at something
Plenty of Code Available
Lots of cheap tools can help prototype. Talk
to users and see first what they want and if
your idea makes sense.
Users First, Prototype Second
Validate your product idea…before coding
Flesh Your Product Out Sketch and work through what the product flow might
be. Think of things from the beginning to the end
Pencil and Paper Help
Figure out what the BASIC and minimum
things are for your goals. Often, less
technology is better.
What Platform? What Purpose?
Execution is Everything. Always.
Ready, Set, Go Create a project management timeline along with some
goals. Goals help keep things clear and also measure
what is “successful” milestones. follow the plan.
Line Up a “Plan”
After your plan but before starting know exactly who
can help and what resources you have. Figure out the
best developers and who you can work with
Line up Resources
Be More European and Less Silicon Valley
Leverage Euro Growth Tactics Europe has some of the strongest potential for growth
given the concentration of people, multi-lingual
possibilities and frequent travelers.
Leverage European Virality
Some of the best products in the world started in
Europe and moved to the U.S, not a single success
story shows a european startup copying the U.S and
reaching mass use
Silicon Valley CopyCats Don’t Work
Do What You Love
Passion Create Energy To sustain the growth and energy needed for the mass
market, you will need to be able to last 4-6 years.
Having passion will give endurance
Its a Marathon Not A Race
If you are passionate about the idea and space you
will also come up with some of the greatest ideas.
Make sure you “drink the kool-aid” and love your own
product.
Creativity Meets Execution
Boring Makes Money
No really… make money
Thank You Ellie CachetteChief Technology Officer
48 Wall Street5th FloorNew York, NY 10005
www.bookstr.com
tech@bookstr.com
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