smart technologies uk sucess in japan presentation by steve crane_business_link japan

Web: www.businesslinkjapan.com Contact: steve.crane@businesslinkjapan.com

Smart TechnologiesUK Success in Japan

Case Study 1 – LR Radio Solution

LR Radio solution :Smart GridSmart MeterSecure 2 way Communications Network

Benefits:Increase efficiency for meter readingCost reductionTwo way secure communicationNew customer service models

Strategy – Eco System approach

Utilities: Electricity, Gas, WaterSystem Integrators: Toshiba, Hitachi, Panasonic, MitsubishiOperators: Softbank, DoCoMo, KDDIMeter Companies: Osaki, Panasonic, ToshibaGovernment: METI, NEDO, UKTI/British Embassy

Top down, and bottom up approach: create push, pull and general buzz through entire eco-system

Japanese web site, PR, exhibition space, sponsorship etc

Case Study 2 – ePaper

Electronic Paper Displays – ePaper:Next generation ESLHigh Def, zero power, bistable LCDTwo way communications system

Benefits:Dynamic control of informationCost reductionsCreative business models

Strategy – Partner approach

Segmented Partner approach:

Ishida, Teraoka, Toshiba TEC, (retail)DNP, Hitachi, Panasonic, (factory automation etc)DNP, Toppan, (digital signage)

Segmented Partner approach:

Ishida, Teraoka, Toshiba TEC, (retail)DNP, Hitachi, Panasonic, (factory automation etc)DNP, Toppan, (digital signage)

Utilize channels:Route to market, install local support

Case Study 3 – Location Based Services

Omni-directional near field antenna:High performanceMinimal signal absorbedSmall size

Benefits:Very high performanceSmall sizeAccurate LBS

Strategy – Two Streams

Two revenue streams:

Standard Product Distributor planResearch, partner, manage, support

Two revenue streams:

Standard Product Distributor planResearch, partner, manage, support

License agreements :NRE, RoyaltyLeverage experience and power

Case Study 3 – Power Reduction

Assertive Display :High quality viewing, bright lightReductions in display power consumption

Benefits:High quality image displayOutdoor high quality displayReduction in power consumption

Strategy – Multiple Revenue

Multiple revenue streams:

Device manufacturers – direct licenseEco system – FPGA, LSI suppliers

Multiple revenue streams:

Device manufacturers – direct licenseEco system – FPGA, LSI suppliers

Organic growth:Step by step investment approach

Smart Tech – Other Opportunities

Energy and utilitiesTransport – traffic, rail, airHealthcareCommunicationsConsumer devicesEducationEconomic developmentRetailPublic safety

Smart Tech – Other Opportunities

Steve.crane@businesslinkjapan.com

Thank you!

smart technologies uk sucess in japan presentation by steve crane_business_link japan

case study

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strategy multiple revenueweb

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display powerconsumption

water system integrators

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