smc glb feb 2014

WelcomeFebruary Event

/smcgreatlakes | #smcglb | @smcgreatlakes

Premier sponsor:

unitedfinancialcu.org | /unitedfinancialcu | @unitedfincu

Venue sponsor:

greathallmi.com | /greathallmi

Giveaway sponsor:

saginawspirit.com | /spirithockey | @spirithockey

Speaker sponsor:

/zakskandy

Tonight's AgendaGet connected with us

Announce our mission & partnerships

Introduce the team

Hear from tonight's speaker - Kristina Marsh, MBA

Q&A with Kristina

Reveal our March event

Giveaway

Connect With Us

smcgreatlakes.com powered by: Digity

facebook.com/smcgreatlakes

twitter.com/smcgreatlakes | #smcglb

By phone: 989.941.6490

Text alerts: SMCGLB to 313131

Our Mission

Mission - To educate and enhance the use of social media, for professional purpose throughout the Great Lakes Bay Region.

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Social Media - Internet based tools for two-way communicating, sharing and discussing information.

Statewide Partnership

Visit SMAMi.org

!

Join on Facebook facebook.com/groups/SMAMiorg

Local Partnership

ADDY Awards

February 28th @ 6PM

Lumber Baron - Bay City

facebook.com/aafgreatlakesbay

Visit: aafgreatlakes.org

The TeamJeff DeHaven - President

Will Hard - Vice President

Erin Poltorak - Treasurer

Celeste Ivon - Events

Heidi McIvor - Sponsorship

Alisha Beckrow - Sponsorship

Kelsi Hass - Communications

Quincy Kennedy - Communications

Shelby Stine - Recruitment

Tracy Burton - Recruitment GREAT LAKES BAYSOCIAL MEDIA CLUB

Special thanks to:

Tonight’s SpeakerKristina Marsh, MBA

Founder & Principle of Marketing Flexibility

Social Media in the Marketing Mix

@kristina_marsh

GREAT LAKES BAYSOCIAL MEDIA CLUB

Social Media in the Marketing Mix

Kristina Marsh, MBA

A Little About Me• 15 years of strategic marketing • 14 years with Dow Corning

• Global Marketing Communications • Global Marketing Process • North America Market Leader

• 1 year as a strategic consultant • Not a social media expert

Why Am I Here?“Did anyone know we had a Pintrest Page? I just found out myself and I'm still not exactly sure what Pintrest is.” !

“How much will it cost for 1,000 likes?” !

“I need a Facebook (Twitter, Pinterest, LinkedIn) Account.” !

“It’s 5:00. I should post something.”

Why I Consult• I believe strategy, process and planning deliver results • I want businesses and entrepreneurs to succeed !

Strat-e-gy: a plan, method, or series of maneuvers for obtaining a specific goal or result !

Hope: the feeling that what is wanted will turn out for the best

What Is Strategic Marketing Consulting?• DISCOVER the best market opportunity • RESEARCH the opportunity • ANALYZE the data • STRATEGIZE the best market attack • EXECUTE the plan effectively

Anatomy of a Market Plan• Market Summary • Situational Analysis • Market Segmentation • Objectives • Positioning • Product / Service Offers • Price Strategy • Place Strategy • Promotional Strategy • Action Plans and Tactics

Action Plans and Tactics• Based on objectives, offers and target audience

is social media a match? • If so, how do you choose?

Integration• Silos create duplicated work and inconsistent

messages

PR Collateral Social Media Events

Integration• Every marketing tactic should leverage, feed and

support the others

PR Collateral Social Media EventsObjectives and

Content

Brand Identity• Every channel should clearly represent the brand

identity

“How do I know when social media is working?”• When your objectives are being met

• Brand awareness? • Inquiries? • Sales? • Participation? • Viral content?

Benchmarks Are a Good Start, However…• General statistics are a good place to start

• Facebook post 4 -5 times per week • Twitter post 5 – 7 times per day • Prime time on channels

• However… • Results vary by business and audience, so individual analysis is needed

• Marketing Flexibility – 6:30 a.m. is optimal, creative ads perform well • Automotive Repair – 3:30 p.m. and weekends are optimal, auto news performs well

Discussion• Questions, Comments, Opinions, Education!

Q&A With Kristina

Speaker sponsor:

/zakskandy

March EventUnited Financial Credit Union Offices State Street - Saginaw

Charlie Wollborg

Founding Partner, Chief Troublemaker at Curve Detroit & Curator of TEDx Detroit

Brand Storytelling & Content Marketing for a Short Attention Span World

$5 per person

March 19 @ 3:00 pm

SIGN UP TONIGHT!

Tonight's Giveaway

saginawspirit.com | /spirithockey | @spirithockey

Special thanks to:

Thanks for attending... See you March 19th!