smm with youtube and flickr
Post on 26-May-2015
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Social Media Marketing on
MKTG6226Rebekah McNeilMarch 14, 2011
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SMM
•Most common photo site of blogs
• Photos do not necessarily generate a conversation on their own
• Direct promotion is against Flickr policy makes “burying” promotion the task
SMM
• MAIN STRENGTH: Search Engine Optimization
• TACTICS for SMM Marketing:o Make company website Flickr nameo Send to Flickr from website regularlyo Have clear info for company in the Flickr
profile, slideshow info, and in captions o Categorize photo streams in a way that
flows and gives more company/product info
o Create a group, organized around something that will generate interaction
• 3 main ways of using YouTube for marketing
1. Advertising - In-view ads, side panel ads based on search, ads based on category, Featured Area
2. Self promotion – Musicians, “Gurus”
3. Brand Promotion
MKTG6226
MAIN STRENGTH: Segmentation Targeting and Shareability
• Can entertain, teach, inform, motivate
• Because it often provides message along with video, it naturally starts conversations
• Channel make following a user easier, cross referencing videos and creating discourse
• Gives a brand multi-dimensionality
• Videos come up and follow same trending as Google-searching
MKTG6226
http://www.youtube.com/watch?v=hLiSg91jN3g
A look at a case….
• 1150 graduate students
• Total MBA tuition: $48-60K
• Economist ranks 7th in North America and 10th in the World; 1st in Canada in by Financial Times and Forbes
• 78,000 graduate students (412K undergrad)
• Total MBA tuition (online): ~$25-30K
• Makes no rankings lists
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