sms marketing seminar

Why Your Business Needs Text Message Marketing

Tatango.com CEO, Derek Johnson

#SMSorDIE

Derek Johnson

Founded Tatango.com in 20071,000+ successful campaigns

TheDerekJohnson.com

facebook.com/TheDerekJohnson

twitter.com/TheDerekJohnson

206.334.4012

derek@tatango.com

What is text message marketing?

Customers Opt-in

Business Sends Promotion

Customers Receive Promotion

Customers Redeem Promotion

• Retailers• Restaurants• Politicians• Salons• Grocery stores• Nightclubs• Wine bars• Bakeries

• Conferences• Youth groups• Bowling alleys• Non-profits• Churches• Coffee shops• Specialty stores• Food trucks

Who Uses It

Story time

Meet Mike…

Mike’s Marketing

VS

Mike’s Challenge

Mike’s Timeframe

Mike’s Measuring Stick

“Butts in the Seats”

Let the Challenge Begin…

Customers opt-in

Business Sends Promotion

Customers Receive Promotion

Customers Redeem Promotion

“Butts in the Seats”

6 Months later…

VS

VS

Subscriber Growth

Ease of Opt-in

Pencil & paper (slow)

Mobile phone (fast)

Open Rate

Message Overload

1,216 messages/month

150 messages/month

Redemption Rate

Ease of Redemption

Print/Own smartphone

Any mobile phone

VS

Subscriber Growth

9%

72%

Customer Usage

Redemption Rate

9,100 messages/month

150 messages/month

Message Overload

VS

Subscriber Growth

50-60%

72%

Customer Usage

Redemption Rate

9,100 messages/month

150 messages/month

Message Overload

=

DUH!!!

Mike’s Delima

Mike’s Answer

TheDerekJohnson.com

facebook.com/TheDerekJohnson

twitter.com/TheDerekJohnson

206.334.4012

derek@tatango.com Download this presentation:

Questions?