smx advanced: seo for google v. bing

SEO for Google vs. Bing:How Different Are They?

Janet Driscoll MillerSMX Advanced

June 8, 2010

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• Why worry about Bing?• Bing v. Google for SEO tactics

– Similarities– Differences– New opportunities with Bing

Why Worry About Bing?

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How Bing Usability Compares

Source: usercentric.com

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3/1/

2009

4/1/

2009

5/1/

2009

6/1/

2009

7/1/

2009

8/1/

2009

9/1/

2009

10/1

/200

9

11/1

/200

9

12/1

/200

90

0.5

1

1.5

2

2.5

3

3.5

4

Google

Yahoo

Bing

Pages/Visit

3/1/

2009

4/1/

2009

5/1/

2009

6/1/

2009

7/1/

2009

8/1/

2009

9/1/

2009

10/1

/200

9

11/1

/200

9

12/1

/200

90

50

100

150

200

250

Google

Yahoo

Bing

Time on Site

3/1/

2009

5/1/

2009

7/1/

2009

9/1/

2009

11/1

/200

9

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

Google

Yahoo

BingBounce Rate

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Bing v. Google:Similarities for SEO Tactics

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Flash

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XML Sitemaps

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• XML Sitemaps have a universal standard(sitemaps.org)

• Bing and Google accept Sitemaps and Sitemap Indices– Bing does not currently accept video or news

Sitemaps

Google

Google Webmaster Toolswww.google.com/webmasters/tools/

Bing

Bing Webmaster Toolswww.bing.com/webmaster/

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Local Listings

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GoogleGoogle Places

www.google.com/local/add

BingBing Listing Center

https://ssl.bing.com/listings/ListingCenter.aspx

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Geolocation Results

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Sitelinks

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Google

• Shows only on first result

• Can remove sitelinks via Webmaster tools

Bing

• Shows only on first result

• Cannot edit sitelinks

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Bing v. Google:Differences for SEO Tactics

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Link Building/Value

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News

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Google

1. Submit news site for review.

(http://www.google.com/support/news_pub/bin/request.py?contact_type=suggest_content)

2. Create a news sitemap and register it with Google.

Bing

1. Submit request to bns@microsoft.com.

2. Create an RSS feed of content.

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Shopping

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Google

Completely free.

1. Submit products via data feed on Google Base.

(http://www.google.com/intl/en_us/products/submit.html)

Bing

Paid advertising only.

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New Opportunities with Bing

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Social Sharing in Results

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However…

• The image links are back to Bing, not the original image.

• To post on Facebook, you have to grant access to the Bing application on Facebook.

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Document Preview

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Keys to Document Preview• To optimize:

– Bing takes information in this order:• H1 tag, if it does not match the title tag• First paragraphs of information• To add contact info, add that information to your page

– Address– Phone– Email

• To disable:– Add this meta tag to the page:

<meta name=“msnbot”, content=“nopreview”>– Or add this line to robots.txt:

x-robots-tag: nopreview

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Contact Information

Janet Driscoll MillerPresident and CEOSearch Mojo

e: jmiller@search-mojo.como: 800-939-5938 x101t: @janetdmiller, @searchmojow: www.search-mojo.comb: blog.search-mojo.com