snap: essential pages to include on your website

Essential pagesto include on your website

With over 82% of Australians using the

internet*, businesses with websites are

experiencing greater revenue per year.

Now comes the hard part: creating one!

HomepageThe majority of people who visit the homepage are looking for your business specifically, or a company that serves their product or service needs more generally.

Homepage

HomepageThe majority of people who visit the homepage are looking for your business specifically, or a company that serves their product or service needs more generally.

HomepageThe majority of people who visit the homepage are looking for your business specifically, or a company that serves their product or service needs more generally.

Take this opportunity to Sell Yourself

and provide a clear overview of where more information can be found.

About Us Don’t underestimate the importance of an ‘About us’ page – new clients who are unfamiliar with your business are likely to seek more information.

About Us

Now comes the hard part: creating one!

About Us Don’t underestimate the importance of an ‘About us’ page – new clients who are unfamiliar with your business are likely to seek more information.

Now comes the hard part: creating one!

About Us Don’t underestimate the importance of an ‘About us’ page – new clients who are unfamiliar with your business are likely to seek more information.

Follow our recommendations on the essential

pages every business needs to include to

create a successful and practical site.

This is an opportunity to draw them in by telling an engaging story

of how your business started, introducing your team and outlining the company’s mission statement.

Products/servicesA products/services page is your opportunity to get to the nitty-gritty of what you sell.

Products / Services

Products/servicesA products/services page is your opportunity to get to the nitty-gritty of what you sell.

Products/servicesA products/services page is your opportunity to get to the nitty-gritty of what you sell.

Include high-quality photographs of products or examples of services, detailed product descriptions

and price and availability information.

TestimonialsA good testimonials page can really pay off in terms of building trust with new clients,so it’s worth the effort.

Testimonials

TestimonialsA good testimonials page can really pay off in terms of building trust with new clients, so it’s worth the effort.

TestimonialsA good testimonials page can really pay off in terms of building trust with new clients, so it’s worth the effort.

Ask long-term clients for recommendations, as well as their permission to publish them on your website. Illustrate clients’ results

with before-and-after photos or video testimonials if possible.

BlogA blog with quality content can attract clients who are interested in your industry and help you on the roadto the top of Google’s search results.

Blog

BlogA blog with quality content can attract clients who are interested in your industry and help you on the roadto the top of Google’s search results.

BlogA blog with quality content can attract clients who are interested in your industry and help you on the roadto the top of Google’s search results.

Create a blog that’s regularly updated

with engaging, educational, inspirational or newsworthy content.

Frequently Asked QuestionsAn FAQ page has the potential to save your customer service team a lot of time answering frustrating phone calls and emails.

FAQ’s

Frequently Asked QuestionsAn FAQ page has the the potential to save your customer service team a lot of time and it can also be used to boost your business' appearance in search engine results.

Frequently Asked QuestionsAn FAQ page has the the potential to save your customer service team a lot of time and it can also be used to boost your business' appearance in search engine results.

Work with your team to get a good sense of the most common enquiries

and responses. Insert these into your FAQ page so that when web users enter similar questions into search engines your website may appear in their results.

Contact UsEvery website needs a 'Contact Us' page for those people who are simply looking for your business hours, phone number or email address.

Contact Us

Contact UsEvery website needs a 'Contact Us' page for those people who are simply looking for your business hours, phone number or email address.

Contact UsEvery website needs a 'Contact Us' page for those people who are simply looking for your business hours, phone number or email address.

Include contact details that clients can reach you on easily and also a contact form where they can enter and send enquiries directly. Ensure that a member of your team is

responsible for answering these enquiries so that no new leads or requests for information are ignored.

Social Media Buttons

Social Media ButtonsBy having social media buttons visible on every page of your website your clients can visit and follow your social media pages directly. Not to mention the fact it can also boost your visibility and search engine ranking.

Social Media ButtonsBy having social media buttons visible on every page of your website your clients can visit and follow your social media pages directly. Not to mention the fact it can also boost your visibility and search engine ranking.

If you’re collecting information through sign-ups to a newsletter, cookies or sales, you will need a privacy policy disclosure

and, in the case of the former, a sign-up page.

Use social media buttons to boost your social media followers and engage with them by promoting and

sharing your blog content

across various platforms. The result? More traffic to your website.

The ExtrasIf you run an online store, you may wish to include pages for a shopping cart, return policy and shipping information.

The Extras

The ExtrasIf you run an online store, you may wish to include pages for a shopping cart, return policy and shipping information.

The ExtrasIf you run an online store, you may wish to include pages for a shopping cart, return policy and shipping information.

If you’re collecting information through sign-ups to a newsletter, cookies or sales, you will need a privacy policy disclosure

and, in the case of the former, a sign-up page.

With these page foundations built, you’ll be

ready to start decorating your website with

images, content and new features to make the

site progressively more interesting

and user-friendly.

Contact your local Snap Centrefor more information on how we can help you

build a website that works best for you.

* http://www.netwizarddesign.com.au/the-importance-of-having-a-website-for-your-business.html?

Illu

stra

tion

: Ru

sse

llTat

e.c

om

Include contact details that clients can reach you on easily and also a contact form where they can enter and send enquiries directly. Ensure that a member of your team is

responsible for answering these enquiries so that no new leads or requests for information are ignored.