sneak peek: how honeywell united to create an optimized brand experience

February 9, 2011

How Honeywell United to Create an Optimized Brand Experience

Tune in:

How Honeywell United to Create an Optimized Brand ExperienceBrian Chapman & Jegan Chen

Time: 1:45 – 2:45pm

#OMS11

Brian ChapmanDirector of eBusiness ProgramsHoneywell Process Solutions

Jegan ChenSenior User Experience StrategistBusinessOnLine

Agenda

• Our Company• Our Challenge• Internal Research & Creating a Business Case• User-Centered Partnership• Developing a Web Strategy• Focus on User-Centered Design (UCD)• Personas• Website Architecture and Design• What We Accomplished

Our Challenge

Deliver a global, integrated marketing, ecommerce and customer support website.

Top Level Business Goals

• Drive company growth and revenue generation

• Reduce cost to serve

• Leverage the website as a true business enabler

• Position the website as a competitive advantage

• Create an engaging user experience while planning for future growth

Initial: Website Goals

• Reduce cost to serve through increased self-service

• Enable self-service revenue opportunities• Facilitate channel sales• Reduce bounce rate/improve click-through• Increase lead generation/conversion

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Are these the same goals you’re looking to meet?

Find out how to meet these goals:

How Honeywell United to Create an Optimized Brand ExperienceBrian Chapman & Jegan Chen

Feb 9, 2011

Time: 1:45 – 2:45pm

#OMS11