so you wanna be mark zuckerberg
Post on 20-Jan-2015
229 Views
Preview:
DESCRIPTION
TRANSCRIPT
So You Wanna Be Mark Zuckerberg?
Focus on The Arts 2011Kathryn FinneyCEO and Founder, Simply Good Media
TODAY’S TASK: Develop an Idea for an
Innovative Mobile and/or Web Based
Company
The Thought Cycle Innovation
Generating the Idea
DevelopmentDeveloping the Idea
ActualizationPutting the Idea in
Action
Will Smith
The Thought Cycle: Will Smith Innovation
To Be Biggest Movie Star in the World
DevelopmentResearched the highest paid movie stars and the
type of films they make
ActualizationTook roles in big budget action films
The Thought Cycle: FacebookInnovation
To communicate with friends & family via the web
DevelopmentWrote code/built system
ActualizationReleased system to
Step 1:Innovation
(aka Getting the Idea)
The Thought Cycle
Innovation Generating the Idea
DevelopmentDeveloping the Idea
ActualizationPutting the Idea in Action
Where Do Ideas Come From?Problem Solving Ideas that solve specific problems. Ex: traffic light
Evolutionary Ideas that evolve from other ideas. Ex: Microsoft windows
SymbioticSeveral ideas combine to create a new idea. Ex: Smartphones
Serendipitous Discovery Ideas created unintentionally. Ex: Viagra and Post it Notes
Great Ideas Often Solve a Problem
or Address A Need
Task #1List Three Problems/Needs You Currently Have in Your Life Right
Now
Example of Problems
- My family has problems sticking to a recycling program
- I can’t find a date to prom- It takes too long for my cell phone to stream
video- It’s hard to find a job- It’s hard for me to keep up with my favorite
bands
Step 2: Developing the
Idea
The Thought Cycle Innovation
Generating the Idea
DevelopmentDeveloping the Idea
ActualizationPutting the Idea in Action
John Snow’s Spot Diagram of the 1854 Cholera Outbreak
Nike Classic Cortez
Brainstorming with Others Often the Best Path to A
Solution
My StarbucksIdeas.com
Ideas and Solutions Submitted Online by Customers
Task #2Share Your Problems/Needs With
Your Group and Brainstorm Solutions.
Example of Solutions
Problem: I can’t find a date to promSolution: A School Dance Dating Service
Problem: It’s hard to find a jobSolution: Online Dating Service for Teens
Problem: It’s hard for me to keep up with my favorite bands
Solution: An Online Fan Network
Step 3: Actualization
(aka Making the Idea A Reality)
Timing is as Important as the Idea
The key to Facebook and Google’s success…was not a single novel idea (social networks and search engines existed before), but having
the right people in place to think creatively and make it happen- Mark Zuckerberg
Facebook Growth 2008
Twitter Growth 2008
Task #3Choose the Problem and Solution
That Most Interests You
Execution is as Important as the Idea
Tesla vs. Macroni (& Edison)
Mark Zuckerberg vs. Winkelvoss Twins
“If you would have invented Facebook, you would have invented Facebook.”
Task #4In No more Than Two Sentences Write How You’re Going to Execute Your Idea
The Thought Cycle Innovation
Generating the Idea
DevelopmentDeveloping the Idea
ActualizationPutting the Idea in Action
Final Task: Put Together Your Elevator Pitch
What is an Elevator Pitch?
A short (30 seconds or less) explanation of your idea, solution,
and strategy for execution that would make me want to give your
company money.
Your Elevator Pitch Should Answer the Following Questions:
• What is Your Problem/Need• What is Your Solution• How are You Going to Execute the
Solution
Elevator Pitch Session 411
• Audience of Potential Investors will have 1 minute to ask your questions about your business.
• Each Investor Will Vote for One Company (not their own)
• Judged on the following:– Creativity of idea– Attention to detail– Ability to answer investor questions
In Closing….
JUST DO IT!!!!
This Presentation May Be Viewed Online At
top related