so, you wanna build a brand?
Post on 16-Sep-2014
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By - Alok “Rodinhood’ Kejriwalalok@rodinhood.com
I’m increasingly meeting people who are perplexed by the concept of ‘brand’.
Its not an easy concept to grasp. Companies like Apple redefine the meaning of ‘brand’ every day; whereas advertising & marketing folks do their best to confuse it.
My decks present the way I look at Brands, with a + and – for each view.
Flip thru the slides and ruminate on the points as you decide which brand will you like to create!
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This is the personal opinion of the author – Alok ‘Rodinhood’ Kejriwal
You are free to use the content as you wish as long as you provide credit to the author.
He is available on alok@rodinhood.com
Alok blogs at http://rodinhood.com
You can become a ‘Rodinhood’ at http://therodinhoods.com !
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