sociable labs - pricing presentation

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You andPrice ListSeptember 1, 2010Sociable Labs

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Pricing Summary

• We offer three packages based on feature utilization and amount of support services

• Customers have access to our suite of standard features, which is continuously growing

• Each feature (or test) has a certain value, calculated in number of credits

• Customers can pick and choose which features to utilize, as long as they stay within their package of credits

• Package prices range from $2K per month to $10K per month

• Our standard contracts are one year in length, billed monthly

• Additional fees may apply for customers with multiple domains or large volumes (>5M page views per month)

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Sociable credit calculation

• Each Sociable Labs feature has an estimated development cost based on developing the feature from scratch

• Estimated development cost is divided by 12 (for 12 months in the year) and $100 to reach “monthly credit” amount

• New features will continuously be added to price list and monthly credits estimated

• Custom developed features will follow same formula

Example: Site activity stream with active content and passive content, with views for everyone and user’s friends

1 Estimated development cost: $150,000

2 Divide by 12 for 12 months: $150,000/12 = $12,500

3 Divide by $100 to convert to credits: $12,500/$100 = 125 credits

This feature would consume 125 feature credits per month from customer’s monthly allotment of credits (e.g. 600 credits).

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Packages Lite

• 3-day response cycle

• Tests executed within 2 weeks

• Issue resolution with next scheduled release

Standard Deluxe

3.9X value

setup fee: $10K setup fee: $15K setup fee: case by case

Credits Included Credits Included Credits Included

• Dedicated account manager

• Same day response

• Tests executed within 1 week

• Priority issue resolution with patch release

Support Support Support

• 100 feature credits per month

• 10 test credits per month

• 600 feature credits per month

• 40 test credits per month

Advanced options Advanced options Advanced options

• non-English language support • data shared across multiple domains

• Omniture integration

• non-English language support

• CSS customization

$6K/mo $10K/mo

• 300 feature credits per month

• 20 test credits per month

• Dedicated account manager with monthly improvement suggestions

• Tests executed within 2 days

• Priority issue resolution with patch release

• All previous, plus:

• custom feature development

• 3rd party API access

$2K/mo

• $120K of software

• $12K worth of testing

• $34K yearly cost

4.4X value

5.7X value• $360K of software

• $24K worth of testing

• $87K yearly cost

• $720K of software

• $48K worth of testing

• $135K yearly cost

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Sociable Labs feature list and credits

FeaturesEstimated

Development CostMonthly Credits

Post formatted feed story from SSL environment $20,000 17Retrieve comments/likes from Facebook on posted feed stories $20,000 17Basic site activity stream - active content $50,000 42

Passive content add-on for activity stream $100,000 83Aggregation add-on for activity stream $25,000 21Prioritization rules add-on for activity stream $50,000 42Friend of friend inclusion $100,000 83BazaarVoice reviews inclusion $10,000 8Facebook Like Inclusion $20,000 17

Most popular items - simple rules $20,000 17Most popular items - advanced rules $50,000 42Homepage browser bar to promote Connect $20,000 17Create a poll/question and capture content $40,000 33Perpetual sharing $100,000 83Facebook Wall synchronization module - commenting $50,000 42Retrieve and filter general "likes" from friends and apply fuzzy matching $150,000 125Send messages/invites on Facebook $20,000 17Post-purchase share (standard config) $20,000 17Indicate and resurface product interest $50,000 42

Feature list is evolving as Sociable Labs grows its suite of products, i.e. this does not represent the full list of features possible

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Sociable Labs test credits

Tests Test Cost Test Credits

Placement test $1,000 10

Copy test $500 5

User segment test - standard segments $1,000 10

User segment test - custom segments $2,000 20

Visual design test $2,000 20

Product segment test $1,000 10

User interaction flow test $2,000 20

User motivation test $2,000 20

• Test credits work the same way as feature credits, except they are calculated one time, rather than divided over 12 months

• Test costs are based on Sociable Labs internal costs for providing the test

• Custom tests may be developed and credited against account balance

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Feature Library Overview

• Sociable Labs has developed a number of Facebook-Connect enabled features designed to optimize user participation

• All features can easily be customized for visual design, copy, and placement

• Default visual design plays on Facebook visual design

• Visual design can easily be customized to customer look and feel

• All features can be easily QA’d and soft launched on customer site before deploying more broadly

• Our Feature Manager will manage both Sociable Labs features and Facebook Social Plugins

• More features are being developed and tested to continuously improve results

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Perpetual sharing permission

Key Features• Users authorize permission once to share their purchases

(and other site activity) with their Facebook friends on the site

• Permission prompt can be included as part of registration, profile creation, post purchase, or other parts of site

• Include some user actions as anonymous actions , and some as authenticated actions

• Enable certain actions to be automatically shared back to Facebook

Example 1

Example 2

83 credits

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Activity stream - highlight recent purchases

Key Features• Provide two views: 1) everyone on-site and 2) tailored to

each user based on their social graph (“friends”)

• Remove products that shouldn’t be promoted from the stream

• Choose to order in chronological order by other business rules

• Optionally display price

• Add additional tab for “me” (current user)

40 credits

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Activity stream - highlight all passive and active content

Key Features• Display chronological list of all site activity by either friends

of the user or all users on the site

• Include passive data to increase the volume of content created by friends to display

• Display user activity from friends in anonymous format when users have not actively shared content

40-120 credits

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Most popular products - actively shared content

Key Features

• Display most popular products for everyone on your site or filter by users’ friends

• Only promote products relevant to the product category

• Filter products by customer geographic area

• Data source for determining most popular can be based on purchases, browses, likes or shared items

17 credits

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Most popular products - including anonymous, passive content

Key Features• Highlight all site activity from friends and aggregate multiple

user actions on the same products

• Display user activity from friends in anonymous format when users have not actively shared

• Configure which content types to include: purchases, browses, Facebook “likes”, reviews, comments, and more

• Connect friends with interest in the same product via e-mail

100-200 credits

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Refer friends to specific products or sales

Key Features• Prompt users to invite friends to check out certain products

or sales that friends might find of interest

• Utilize friend profile data from Facebook to identify which friends might be most interested

• Identify friends based on “likes” of brands on Facebook, previous purchase history, or friends who are current customers of the site

• Post as Wall Comment for friends, send as invites on Facebook, or as e-mails to friends

Alternate versions:

17 to 100 credits

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Share Product Interest

Key features• Enable users to indicate their interest in products

• Calls to action are customizable, examples include:

• “I own this”

• “I want this”

• “Like” or “Recommend”

• Display friends’ actions or all users’ site actions

• Post formatted feed stories to Facebook based on product interest

17 credits

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Invite friends to site

Invite friends that are fans/like brands on site

17 to 120 credits

Key Features• Prompt users to invite friends to the site

• Utilize friend profile data from Facebook to identify which friends might be most interested

• Identify friends based on “likes” of brands on Facebook, previous purchase history, or friends who are current customers of the site

• Identify friends who are members of the site versus friends who are not

• Track end to end impact user has on friends when sharing

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Ask friends and retrieve comments from Facebook

Key Features• Users can post questions from the site to Facebook as a feed

story

• Comments made by friends on Facebook are retrieved and mapped to structured product data

• Content can be appended to product pages or other levels throughout the site

Post a question for friends onsite and on Facebook 1 2

3

Collect responses from friends

Post responses on corresponding product page

33 credits

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Friend Q&A - connect friends and members around purchases

Key Features• Track purchase history of users and connect users who have

a question about a product with those that have previously purchased it

• Connect friends or friends of friends via e-mail

100 credits

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RSVP to Facebook Events Add-on

Key Features• Available for single event, multiple event and ticket

purchase plugins

• Familiar Facebook design and UI experience

• Every event on customer site will have a corresponding event listing created on Facebook Events app automatically

• When users RSVP on your site, the Facebook Events will be updated, and vice versa

• Users will have the event bookmarked on their Facebook home page and will be made visible to friends

• Users, friends, and site admins can invite more people

100 to 200 credits

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Integrated Social Email Campaigns

Key Features• Add rich social features directly into existing email

templates to encourage product discovery, purchase and sharing

• Full integration with features on ecommerce site

• Can be used to display comments, purchases, browses, likes or shared items

• Display all relevant friend content for user from across specific product, product category or entire site

100 to 200 credits

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Friend Activity Emails

Key Features• Automatically generated and delivered by the Sociable

Labs platform

• Send users socially relevant emails to encourage product discovery, purchase and sharing

• Branded templates (if added)

• Content based triggers to only send when user has a friend that has new activity

• Full integration with features on your ecommerce store

100 to 200 credits

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Managed Facebook Plugins

Key Features• Like Button, Like Box and Login plugins currently available

(all coming soon)

• Mix Facebook plugins with custom features to reinforce and increase user engagement

• All Facebook features plus additional configuration and tracking options not available with native Facebook plugins

• Track referral visits from “likes”

• Test multiple configurations to optimize opt-in

30 credits