social amplification - secrets of the trade

In The Age Of Consumer Empowerment

MIEL VAN OPSTAL | 2016, MARCH 17 SOCIAL AMPLIFICATION: SECRETS OF THE TRADE

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SECRETS OF THE TRADE – HOW TO PIMP OUT YOUR AUDIENCE

HOW DO YOU ACTIVATE A CORE GROUP OF SATISFIED CUSTOMERS

TO DO YOUR WORK ALMOST FOR FREE?

NO MATTER HOW MANY RAVING REVIEWS YOU PAY FOR, IN THE END YOU STILL NEED TO

GET YOUR STORY STRAIGHT

ONLY 15% OF CONSUMERSTRUST MESSAGES

PUBLISHED BY COMPANIES

CONSISTENCY GROWS PERCEPTIONDEDICATION CREATES LOYALTY

TRANSPARENCY BUILDS PURPOSE

THE VALIDATION OF SOCIAL MEDIA FOR BUSINESS CAN BE FOUND IN THE EXPECTATIONS

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MEANINGFUL CONTENT MARKETING IS THE FOUNDATION FOR

SUCCESSFUL BRAND ENGAGEMENT

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CUSTOMER ENGAGEMENT TACTICSARE A SIGNIFICANT ESSENTIAL PART OF

YOUR CORPORATE BRAND STRATEGY

THE DECLINE OF ORGANIC REACHCREATED THE PERFECT CASE FOR ASOCIAL AMPLIFICATION STRATEGY

DATA COLLECTION AND DATA OWNERSHIPRARELY HAPPENS ON BORROWED MEDIA

AND REQUIRES INBOUND MARKETING

THE LONG TAIL EFFECT ON INBOUND TRAFFICIS NEGLIGIBLE WHEN THE CONTENT FOCUS

ONLY TARGETS BULWARK SOCIAL NETWORKS

THE AMPLIFICATION OF YOURMARKETING CONTENT

STARTS WITH YOUR EMPLOYEES

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THE S.M.A.R.T. GOALS CLEARLYOUTLINE THE EXPECTATIONS

AND ADD CORPORATE PURPOSE

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4 CORNERSTONE VALUES WILLDETERMINE THE RESULTS

OF SUCCESSFUL AMPLIFICATION

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40% TO 80% OF CUSTOMER SATISFACTIONIS AFFECTED BY

EMPLOYEE ATTITUDES

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HAPPY STAFF BUILDS POSITIVE CUSTOMEREXPERIENCES, WHICH LEADS TO HAPPYAND LOYAL, VOCAL BRAND ADVOCATES

ORGANIC AMPLIFICATION OF CONTENTIS THE ULTIMATE PROOF OF LOYALTY

BUT ONLY HAPPENS AFTER CONVERSION

MULTIPLE PROGRAMS NEED TO BE SET UPTO ENGAGE WITH POTENTIAL AUDIENCES

THROUGH DIFFERENT INFLUENCER LEVELS

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THE CONVERSION OF LOYAL CUSTOMERSTO DEDICATED INFLUENTIAL ADVOCATES

HAPPENS BEFORE SOCIAL AMPLIFICATION

WORD OF MOUTHNATIVE ADVERTISINGSPONSORED CONTENTCO-CREATION

THE CORE OF INFLUENCERS IS EFFECTIVE BUTSMALL IN SCALE AND LIMITED IN POTENTIAL- A THANKFUL GROUP OF LOYAL CUSTOMERS

ENRICHING SOCIAL AD CAMPAIGNSWITH CUSTOMER EXPERIENCES

WILL INCREASE THE CTR AND ROI

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PAID AMPLIFICATION IS COMPLIMENTARYTO THE ORGANIC PROCESS

OF LEVERAGING CUSTOMER FEEDBACK

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DEFINING YOUR AMPLIFICATION GOALSWILL REVEAL WHICH METRICS

CAN BE USED TO MEASURE SUCCESS

THE PRODUCT EXPERIENCE AND SURPLUS SERVICEAFTER SALES ARE THE FOUNDATION OF A

CONSTRUCTIVE AND ENGAGED COMMUNITY

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INFLUENCER COMMUNITY MANAGEMENT ISAN ORGANIC PROCESS THAT

NEEDS TO BE NURTURED CONTINUOUSLY

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REACH BEYOND THE STARS AND ALLOWCUSTOMER PRODUCT REVIEWS BUT

GET AN OPT-IN FOR REDISTRIBUTION

AS LONG AS THERE IS A PURPOSE OR EVENAN INCENTIVIZED COMMERCIAL INTENT

CONSUMERS WILL ENGAGE & PARTICIPATE

1. Referral Program (Rewarding both parties involved)2. Tryvertising 3. Empowered Involvement4. Ambassador Program5. Causal Campaigns6. Influencer Outreach / Advisory Panel7. Advocacy Tracking (churn reduction)8. Innovation / Product and Service Differentiation

THERE ARE THE FIVE ESSENTIAL VALUESTO TURN TO FOR A DIFFERENTIATED

MEANINGFUL CUSTOMER EXPERIENCE

USING CRM SOLUTIONS TO CONNECTSMART DATA COLLECTED FROM

DIFFERENT DIGITAL TOUCH POINTS

BECOMING CUSTOMER CENTEREDREQUIRES AN OPTIMIZED

DIGITAL INTERNAL ORGANIZATION

THE IDEAL BRAND RELATIONSHIPCOMPLEMENTS A CONSUMERIN THE SEARCH FOR PURPOSE

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• Take-Aways for Today

• Collecting and processing real-time analytics • Responsive, personalized customer - & conversion journeys• Intelligent Data Management, Smart Data Collection • Inbound marketing strategies• From omni-channel to right-channel

• B2B, B2C, C2B & O2O

linkedin.com/in/mielvo

@coolz0r

+32 472 675 692

miel@wavelab.be

MIEL VAN OPSTAL

Much obliged!