social brands: communities have more value than platforms

COMMUNITIES�1 �

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SIMON KEMP • we are social • MARCH 2013 �

PLATFORMS�HAVE MORE VALUE THAN�

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OUR ‘PROVOCATIONS’ FORMAT�

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The realities, trends, and observations that inspired our thinking

Where we see these developments taking

marketing in the future

TODAY � TOMORROW�The implications for

brands, and what you can do to harness them

TO DO�

THE (SOCIAL) NETWORK EFFECT��

We naturally gravitate to the social media platforms where we can interact with the

people we care about. If these people move on to a different platform, we usually follow them, because it’s social benefits we seek;

media and content are just means to an end.

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CONTEXT�

TODAY: PEOPLE’S PLATFORM CHOICES ARE DRIVEN BY �PERSONAL BENEFITS, NOT BY TECHNOLOGY FEATURES �

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HISTORY HAS SHOWN HOW DIFFICULT IT CAN BE TO MOVE A BRAND’S AUDIENCE BETWEEN PLATFORMS �

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DIGGING �

DEEPER �

TOMORROW: BRANDS NURTURE COMMUNITIES �INSTEAD OF BUILDING PLATFORM-SPECIFIC AUDIENCES �

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TO DO: IDENTIFY WHAT BRINGS YOUR AUDIENCE(S) TOGETHER AND BUILD YOUR STRATEGY AROUND THAT�

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FIND OUT MORE AT�WEARESOCIAL.SG �

WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.�

WE HELP BRANDS TO LISTEN TO, UNDERSTAND,�AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.�

WE’RE ALREADY HELPING MANY OF THE WORLD’S �TOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL,

DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON. �

IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU�TOO, CALL SIMON KEMP ON +65 9146 5356, OR �

EMAIL US AT SAYHELLO@WEARESOCIAL.SG.�

FIND OUT MORE AT WEARESOCIAL.SG.�

WE ARE SOCIAL �@WEARESOCIALSG �

+65 9146 5356 �SAYHELLO@WEARESOCIAL.SG �

WEARESOCIAL.SG �